Mehdi Zribi

K_MENA is a consultancy boutique specialized in Data science and Analytical Marketing
Developing & providing strategic consulting, program, and project management
Orchestrates cadence across client and partner resources, such as on, Telco & IT
advisory, sales & Marketing Supply Chain, Corporate Finance, Facility Management etc.
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Demonstrate change management leadership skills by assisting clients with new business models, workflow changes, as well as develop product superiority & brand positioning.

Articulation Role:

- Accomplishes sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. Present reports defining business progress, problems and suggest solutions.
- Achieves sales operational objectives by contributing sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change. Monitor and Update the day-to-day department’s activities.
- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
- Conduct training with staff to make sure they are aware of business procedures and provide guidance when needed.
- Accomplishes sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
- Accomplishes marketing and organization mission by completing related results as needed.

HTC is a multinational manufacturer of Smartphones, Tablets, Virtual Reality System & Handset Accessories.

Responsibilities:
 Leads Channel marketing strategy & wins duality of business objectives across brand leadership & products development.
 Conceptualize / execute/ perform channel marketing programs to generate demand / OR-IR and ultimate take-away.
 Recruit & direct key accounts, optimize distribution as well as develop coverage expansion & line-up penetration.
 Responsible for TCO budgeting -MDF- alignment across sales & marketing compartments & return on innovation / ROI.
 Set route for market distribution via retail marketing plans: product knowledge, promotional activities, statistical fact-book.
 Translation & execution of trade marketing strategy into Impactful activities across sales teams and geographies.
 Tracking market trend & competitor moves & fostering effective relationship between Brand, Distributor, Dealer & Retailer.
 Channel, Organised & Independ Retail led: Comtel - SIT - Carrefour - Jumbo - Sharaf DG - DU - Axiom - Emax - IR Clusters

ITB is an international trading entity specialized in the telecom niche segments.

Responsibilities:
 Putting in place start-up sales strategy & managing full portfolio forecast: pylons, BTS shelter, obstruction light, lifelines...
 Find new allies & avenues to build relationship & develop distribution via mobile carriers & boardband integrators.
 P&L management & business intelligence gaining; pricing elasticity, trade allowance, credit terms, logistics, rebate…
 Develops marketing strategy, including but not to limited guideline for ethical practice and commercial instruments.
 Key Accounts handled: Mobiserve / Tunisiana - Sotetel - LCC / Algérie Telecom - ARM / Orascom...
Achievements:
 Secured revenue stream during triggering phase & catapulted figures from zero to US$ 0.6M within 9 months.
 Expanded portfolio by adding lifelines category / Protecta brand and provided unique turnkey installation solutions.
 Elevated accounts profitability of FY 2009 to 22% through augmenting value/volume making & reducing OPEX costs.
 Monetised Concealed Antenna structures and introduced new concept to North African market in 2010.
 Negotiated a solo distribution contract with Italian telecom-solutions leader - Calzavara.

BSN-DECO is a national company specilized in FMDG portfolio.

 Identify target accounts in assigned territory by using market data and industry intelligence.
 Implementing new business models, developing coverage & availability, executing sales & marketing plans as well as scanning portfolio & sourcing process.
 Negotiation with Major accounts; pricing structure, Line-up & products, promotions, trade allowance...
 Work with other sales resources to gain access to target accounts and identify sales opportunities.
 Develop relationships with existing & potential segments, identify sales opportunities and maximize profitability.

ITT Martinelli is an international shipping business operating between North African region -Tunisia- & Europe continent - Italy.

 Leading inbound & outbound operations and optimizing timely execution by enforcing operation standards.
 Manage day to day operations, monitor cost, risk and opportunity, as well as secure & meet expedition deadlines.
 Maintain relationships with clients by providing support, present new service and solutions; consultative approach in service shipping, solution warehousing and customs clearance.
 Improve customer engagement and contribute to team effort to reach operations & finical objectives.

ASSAD is a Tunisian company specialized in designing, manufacturing, distributing and recycling of lead storage batteries. Its production covers a wide range of applications: automotive, marine, solar energy, recreation, industry, computing and telecommunications.

- Forecast monthly & quarterly sales target by providing account trends and sharing future client needs.
- Elaborate & implement sales drivers and achieve revenue target.
- Develop marketing activities, marketing plans and ideas new concepts to the management in order to improve brand positioning and to increase the business portfolio.