محمد فاتح

Head Performance Marketing & SEO Expert في Levana Cosmetic Company

• تركيا - اسطنبول
• مايو 2016 إلى مايو 2023

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• Developed and executed comprehensive SEO strategies resulting in 800% increase in organic traffic over 2 years.
• Set and applied digital marketing strategy and budget allocation across all digital channels.
• Increased the organic website traffic and performance through applying SEO strategy and techniques.
• Created several awareness campaigns for company’s products and activities.
• Created lead generation campaigns through Facebook & IG Ads targeting Turkiye, Egypt and other 4 gulf countries.
• Conducted in-depth keyword research, identifying high-value terms and optimizing content accordingly, leading to a 70% improvement in keyword rankings.
• Implemented on-page SEO best practices, including meta tags, header tags, and content optimization, resulting in improved search engine visibility and user engagement.
• Conducted regular technical SEO audits, addressing issues such as crawlability, site speed, and mobile optimization, contributing to a 70% increase in overall website performance.
• Successfully led and executed link-building campaigns, acquiring high-quality backlinks from authoritative websites and improving the website's domain authority.
• Utilized Google Analytics and other SEO tools to analyze website performance, track key metrics, and provide actionable insights to improve overall online presence.
• Collaborated with cross-functional teams, including content creators and developers, to ensure seamless implementation of SEO strategies and best practices.
• Stayed abreast of industry trends and algorithm updates, adapting strategies accordingly to maintain a competitive edge.
• Conducted thorough competitor analysis to identify opportunities and gaps, informing the development of effective SEO strategies.
• Collaborated with the content team to optimize existing content and develop new SEO-friendly content, contributing to improved search rankings.
• Implemented technical SEO improvements, addressing issues such as site speed, crawl errors, and mobile responsiveness.
• Conducted regular performance analysis and reporting, presenting key findings and recommendations to stakeholders.
• Launched influencers’ marketing campaigns targeting different target customer segments.