Melanie Fernandes, Public Relations Account Executive

Melanie Fernandes

Public Relations Account Executive

BPG Group

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Bachelor of Arts in Communications and Media Studies
Experience
17 years, 10 Months

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Work Experience

Total years of experience :17 years, 10 Months

Public Relations Account Executive at BPG Group
  • United Arab Emirates - Dubai
  • My current job since November 2011

●Media and client relations (research and egagement)
●Event management, including press conferences and high profile fashion and networking events
●Developing, presenting and implementing communication strategies such as arranging CEO interviews, generating news worthy topics and releases, executing campaigns and finding suitable opportunities with other brand names.
●Researching, writing and distributing releases to targeted media lists
●Collating, analyzing and evaluating media coverage
●Responding to various media queries and requests on behalf of the client
●Placing and devising product placements, competitions and advertorials for client brands
●Preparing the PR aspect of a possible crisis situation

Working with a variety of business, retail and fashion clients.

Past and Current Clients include: Rolls-Royce Motor Cars, Sacoor Brothers, Bath & Body Works', Mahiki, Innoventures Education, Global Village

Media Relations Executive at MEDIACUBED
  • United Arab Emirates - Dubai
  • March 2010 to November 2011

●Media research, relations and engagement
●Developed strategic communications plan and campaigns to promote the Mediacubed brand
●Securing coverage across print and broadcast of various company activities, events and CEO profiling
●Involved in strategic development of subsidiary brands under mediacubed
●Presenting brand to members of the media
●Increasing general awareness of the brand across social media platforms and digital forums

Property Consutant at Grand Home Real Estate
  • United Arab Emirates - Dubai
  • July 2007 to March 2010

●Surveying the freehold market to build database of freehold property available for lease
●Matching clients’ preferences with database
●Liaising between buyer/seller and landlords/tenants
●Preparing presentations for clients.
●Inspecting and evaluating properties.
●Updating Property Stock
●Prepare sales and rental documents for:
•Nakeel Properties
•Emaar Properties
•Dubai Properties
●Achieving monthly targets

Efficiently managed full time study and maintained a good performance record as a property consultant

Sales & Customer Service Executive at Du Telecommunications
  • United Arab Emirates - Dubai
  • July 2006 to June 2007

●Data Entry
●Achieving monthly sales targets
●E-forms - Processing PRF’s
●SIM cards, telephone, internet & cable activation
●Billing application support
●Post Sale communication to customers regarding, feedback, delivery dates and mobile troubleshooting.
●Customer Service Operations

Efficiently managed part-time work with full time study at Middlesex University

Education

Bachelor's degree, Bachelor of Arts in Communications and Media Studies
  • at Middlesex University
  • July 2009
Diploma, Real Estate Practitioner Diploma
  • at Management and Real Estate Academy (MRE Academy)
  • April 2008
Diploma, Events Management and Production Diploma
  • at Events Management Development Institue
  • June 2006
High school or equivalent, GCE 'AS' Level conducted by EDEXCEL, London
  • at Cambrisdge International School
  • May 2005

Specialties & Skills

Media Relations
Events Organisation
Brand PR
Communicator
Public Relations
Adobe Photoshop
Developing features and creative writing
MS Office
Social Media Management
Events Production & Coordination
Strategic Communications Planning

Languages

English
Expert
Arabic
Beginner

Memberships

Volunteers in Dubai
  • Volunteer at various charity drives and events
  • March 2010
K9 Friends
  • Volunteer at the Shelter
  • February 2011

Training and Certifications

Intensive Public Speaking Course (Training)
Training Institute:
Toastmasters
Date Attended:
May 2002