Marketing Executive
Crown Pacific Group
Total years of experience :14 years, 2 Months
- Planning & executing appropriate marketing approach to grow an Afghan owned company under a new brand name in UAE for acquiring projects based out of Afghanistan
- Creating brand guidelines, documentation formats and various other marketing collateral with the unique new brand identity
- Developing & managing digital footprints starting with new company website, social media pages and Google business tools
- Traveling to Kabul often to get insights and past records to use for communications, archiving completed projects from hard copies or files
- Documenting US Defense projects completed by the parent company to use for new proposals Efficient Vendor Management to achieve quality marketing outcome with best negotiated budgets
- Strategic planning for generating leads from location outside Middle East for local & International investments
- Brand management from carving a brand guideline to implementing appropriately across channels, also upgrading the website with other marketing collaterals
- Managing digital advertising and social media campaigns
- Conducting multi agency bid for various marketing projects & campaigns
- Complete implementation, operations, execution and maintenance of SugarCRM, iContact, Trustpilot, LiveChat and other API integration
- Ability to comprehend technology for improving vendor efficiency and performing email marketing, maintaining websites using cms, blogging, social media marketing using online tools, Google adwords and Analytics
- Initiated process improvements to achieve the ISO 9001 - 2015 QMS certification as one of task undertaken beyond marketing, also being MR for the company for future internal audits
- Lead generation using digital advertising, social media and other channels to improve the quality of conversions
- Creating content for blogs, email notifications in CRM, copy for ads & website
• My responsibilities include Marketing, Student Enrolment & Communications for Executive and Global MBA Programme.
• Responsible for generating leads using different vendors for multiple channels to achieve the target of 100 enrolments per semester. Over-achieved the target for the January 2015 semester with the lead generation strategies implemented.
• Maintaining and building vendor relations with the media buying agency, direct publishing house, creative agency and PR agency ensuring marketing requirements are delivered on time.
• Reducing cost of marketing overhead by initiating proposal or quotes request process for design and production of brochures, banners and other branding equipment’s. This has resulted in achieving up to 60% reduction from the original cost quoted by the regular vendor.
• Managing all events end to end and representing Manchester Business School at various trade and other sponsored events.
• Negotiating with various relevant publishing or events vendors to receive the best ad or branding space and get additional benefits.
• Using media contacts previously build to land opportunities for TV interviews and then liaised with the PR agency to complete the opportunity.
• Using CMS to update website & unique landing pages which are published to track each lead on CRM.
• Using CRM (Microsoft Dynamics) to generate reports to keep track of vendor’s performance and ROI. To optimize each campaign performance review is undertaken with each vendor.
• Using Newsweaver.com to design, create and dispatch HTML mailers and Quarterly Newsletters to various database like region wise Leads, students and alumni. This was a self-learnt tool E-marketing & Internal communications.
• Organizing webinars on gotomeeting.com to interact with leads outside UAE.
• Budgeting and allocating marketing finances from planning, requesting for quotes/proposals, making LPO’s till finally getting it approved for finance team to process.
• Practicing and training colleagues to use the communications tools like E-marketing, Gotomeeting.com, Sms Marketing, Web page tracking using Google Analytics, Prezi, Mailchimp & Hootsuite to maximize potential.
• Drafted and finalized NAFFCO’s first Marketing plan combining effective communications strategy
• Have been the pioneer to introduce Public Relations to NAFFCO by initially writing press release, FAQ’s & responding to media queries thus developing media relations. Evaluated and shortlisted many agencies to select an appropriate agency to suit the need for more tactical use. Have shown a considerable value in the first quarterly review.
• Co-ordinated & executed event participation successfully after negotiating cost & meeting deadlines by liaising with organizers, production and internal teams. Participated in events like Intersec Expo, MEE, Wetex, Arab Health, Fire Safety Technology forum & many other International events.
• Research for any new CSR ideas & opportunity. and partnering with key partners to reach the masses. E.g. executed fire safety awareness by partnering with Dubai Civil Defence at Mirdif City center, JBR, etc. & launching safety awareness colouring books for kids with Dubai Police & Belhasa. Also documenting the past years CSR activities to apply for the CSR Label from Dubai Chambers.
• Designed digital strategy to initiate upgrading the website while simultaneously paving path by executing Social Media and SEO activities. Now in the process of selecting an appropriate digital agency. Also successfully initiated online ads, newsletters & emailers for all the departments.
• Editing marketing content for various new product brochures, catalogues, flyers, etc. used by the sales and the export teams.
• Liaising with internal designers, product managers and external agencies to keep all the company collaterals up-to-date as per the branding guidelines.
• Copywriting for all the ads for correct media with accurate messaging for respective divisions.
• Drafting & Submitting applications for various industry awards.
• Plan and execute end to end operations of online events like webinars, Live streaming and virtual events. To name a few online events - Information Week webinars (IT), Light Reading webinars (Telecom), Heavy Reading webinar (Telecom Research), CRN Virtual Expo, INTEROP 2012 - Live streaming (Biggest IT B2B event globally), IFSEC Virtual conference (Security), T3 India Outbound Webinar (Travel) etc.
• Co-ordinating with US UBM studios team for the backend support for the banner ads and design of the platform, creation of the content and the look and feel thus making it comfortable for the Sponsors, Exhibitors, Speakers and the online audience.
• Conducting Speaker training on Webex or INXPO for the speakers and moderators of the webinar or event on how to use the platform and the best practices for the successful webinar or event.
• Co-ordinating with the internal teams for delivering the promised audience to the client or sponsors. Thus marketing and promoting the events by sending mailers, using telesales and social media activities.
• Ensuring all the deliverables are met within the deadlines set.
• Client meetings and kicking off multiple projects simultaneously.
• Weekly calls with the UBM Studios US team based out of Chicago to ensure the progress of the projects.
• Sending timely reports to update the client on the event developments.
Beyond Call of Duty -
• Volunteered to attend the physical B2B events conducted on weekends for Chartered Accountants and given the role of Hall Manager.
• Was designated the Workshop Manager for the TFMA (Technology for Marketing and Advertising) event.
• Managed the Virtual seminar exhibitor booth during INTEROP 2012 to network and promote UBM’s virtual business.
Corporate Presentation, Pitch plans (Yearly & Quarterly plan), Social Media plans, Media Relations, Training & Mentoring, Press Releases, Idea-ting Stories & Activities, Corporate Internal Communication, Employee Engagement, Marketing PR, Event Support etc.
• Successfully ran the Nicorette brand PR in the Indian markets using print, online and radio.
• Was promoted for my services within one year of my joining.
• Created brand plans and strategized various media angles for additional mileage.
• Clients serviced various other brands apart from Nicorette like Listerine, Mentor, Canola council of Canada, ETS, Hitachi Data Systems, Mahyco, HP etc.
• Helped in brainstorming and backend planning across verticals.
Trying to find high paying keywords and placing them on the assigned websites. In order to monetize them and generate revenue using Google adwords. This process is called Domain Parking .
