Senior Brand Manager
Tech & Toys
Total years of experience :9 years, 3 Months
Analyzing our brand positioning and consumer insights.
* Helping shape and communicate our brand with the right product.
* Translating brand elements into plans and go-to-market strategies.
* Negotiating and importing niche brands to the market as per the trend.
* Monitor market trends, research consumer markets and competitors’ activities
* Oversee new and ongoing marketing and advertising activities
• Contacting potential clients to establish rapport and arrange meetings.
• Planning and overseeing new marketing initiatives.
• Researching organizations and individuals to find new opportunities.
• Increasing the value of current customers while attracting new ones.
• Finding and developing new markets and improving sales.
• Attending conferences, meetings, and industry events.
• Developing goals for the development team and business growth and ensuring they are met.
Monitor product distribution and consumer reactions
* Monitor market trends, research consumer markets and competitor's activities.
* Buying the right product from international brands for our market.
* Shape and communicate our vision and mission
* Translate brand elements into plans and go-to-market strategies
* Manage a team of marketing people working on brand initiatives
* Lead creative development to motivate the target audience to “take action”
* Establish performance specifications, cost and price parameters, market applications
and sales estimates
* Measure and report performance of all marketing campaigns, and assess ROI and KPIs
* Handled 7 International brands.
* Visual Merchandising Strategies
Analyze certain research streams and synthesize into clear, relevant results based on the
product by brands.
* Support business development efforts through company research, article searches,
outbound marketing campaigns by season on the brand.
* Help improve growth within the firm through participation in internal firm-building
activities.
* Handled 18 brands
Identifying and meeting suitable suppliers/manufacturers
* Visiting fashion shows and trade fairs to look for new products
* Negotiating prices, quantities, and delivery timescales
* Pitching ideas
* Selecting products.
* Negotiating prices.
* Ensuring goods arrive on time.
* Presenting new ideas to senior management teams.
* Helping to interpret sales forecasts
• Representing the brand positively in a multitude of settings
• Assisting in content creation (ie. writing blogs, newsletters, product reviews, etc.)
• Participating in event marketing
• Generating brand awareness through word-of-mouth marketing
• Providing feedback and insight on new products/services
• Promoting the brand via his social media accounts
• Plan, organize and monitor the organization’s logistics operations.
• Establish work schedules and procedures.
• Resolve work-related problems.
• Write and submit reports.
• Coordinate activities with other supply chain units or divisions.
• Train staff on job duties, safety standards, and company policies.