Zeina Maktabi

Plan YOY purchase targets with Principal throughout contract validity time interval. • Plan yearly sales targets per category / per sales channel with sales implementation action plan by door. • Continuously implement and update the Business plan set forth to grow the brand exponentially in the Kuwait Market within the target trade channels. • Organize Price Structure/Positioning Per Category - • Track competitor activities. • Handle the logistical aspect of receiving orders as per the replenishment schedule through dealing with forwarders and agents. • Review and analyze the P&L brand report on a monthy basis. • Foresee inventories and conduct quarterly inventory practices to maintain healthy stock levels. • Launch the Salon Professional Trade Channel with selectivity and exclusivity being the ultimate first strategy of this luxury brand. • Approach retailers with high/luxury market positioning to list the brand and plan forth activities to support sellout. • Liase Brand retail build-ins, presentation, display and apply visual merchandising guidelines at every door we penetrate/convert withstanding the brand identity and guidelines at all times. • Conduct educational sessions with the teams of technicians/sales reps to uplift their technical skills and empower education so they are able to represent the brand to end consumers. • Plan and implement marketing plans through fulfilling activities that would serve the brand best (Hiring a brand ambassador for Balmain Hair in Kuwait/Launch Influencers' salons ahead of the market to create demand, conduct photoshoots with celebrities/ Plan celebrity trip to attend the Nabil Harlow x Balmain Hair Boutique in Paris, Conduct Salon Open days with Balmain hair International Stylists, conduct pop-ups at events and conferences .. and more to discuss. • Attend world-wide exhibitions and conferences with the Principal to review Kuwait business, explore opportunities and other
countries' best practices.

Key Responsibilities:

• Visiting International Exhibitions related to the Industry in the purpose of sourcing new brands that cover certain gaps in the assortment and to remain updated with the latest Industry trends.
• Liaising effectively with the vendors/ suppliers for initializing joint business planning to support organizational commercial activities and drive growth and revenue/ profit achievement.
• Managing aged inventory and applying retail world class procurement practices to ensuring healthy stock situation.
• Designing Business Plans upon sourcing in any new brand(s).
• Setting category/brand budget, after conducting market statistics for a certain category, and estimating contribution from market growth along in comparison with other brands.
• Negotiating with suppliers to source products from economically viable sources and providing final approval on preferred major suppliers for private label to consistently chart out long term goals and objectives.
• Placing orders of each and every correlating brand as per replenish-ment agenda, following up on lead time and ensuring that orders are received on time so we avoid Out of Stock issues.
• Efficiently designing and implementing budgets and marketing plans for each and every brand.
• Designing Monthly promotional schemes to different trade channels.
• Monitoring sales trends and establishing correlated reports according-ly for GM and CEO’s review.
• Introducing newly sourced /potential products to trade channels and sales teams through weekly sample reviews.
• Efficiently making decisions as to which proper trade channel shall in-troduce and sell the newly introduced product/category/brand..
• Continuously establishing and completing the following process upon introducing anything new be it at a category level/ or brand level: completing full Feasibility studies, negotiating, sourcing, pricing, until received in warehouse. Once received: Introducing to team, designing marketing plan, setting number of targeted doors per month per year, then launch, then assess performance.
• Conducting monthly market visits to ensure that the company’s and brands’ standard operating procedures and policies are in place and uniform in addition to train the country sales team on the Business plan of newly acquired brands/products.