Research coder
Carma
Total years of experience :7 years, 6 Months
Analyse the media coverage related to the client and coding them according to specific criteria that help the client to uncover what target audiences are thinking about his brand attributes, how the brand is performing in the marketplace, and what brand drivers are distinguishing the client’s product from the competition—information that focuses on marketing and drives sales.
Analyse the media coverage related to the client and coding them according to specific criteria that help the client to uncover what target audiences are thinking about his brand attributes, how the brand is performing in the marketplace, and what brand drivers are distinguishing the client’s product from the competition—information that focuses on marketing and drives sales.