VAIDYARATHNAM AYURVEDA FOUNDATION HOSPITALS VAIDYARATHNAM AYURVEDA RESEARCH&FOUNDATION
Total years of experience :36 years, 3 Months
The Hospital is new one so the marketing management was multiple steps .
Use consistent branding. ...
Evaluate the online patient experience. ...
Build a responsive website. ...
Test site speeds. ...
Optimize for the search engines. ...
Utilise PPC and display ads. ...
Leverage social media (the right way) ...
Ask for reviews.
More items... And it was done successfully.
Even if you’re happy with your current patient volume, that doesn’t mean you
can go without a planned medical marketing strategy to keep your brand at the
forefront of people’s minds. Think of all the reasons someone might decide to
switch healthcare providers: a change in insurance, relocation, dissatisfaction
with wait times, or just one negative experience. You are not guaranteed to
keep up your patient volume forever.
*BMH, NABH ACCREDITED HOSPITAL
Marketing & Operational Development
KERALA( NORTH )
Mainly Branding, Internal Marketing, Co marketing with other Medias .
Marketing our hospital with full potential since we Care our guests. With
800-1000 bed capacity we are going to be one of the best Corporate Hospital
in North Kerala
Kollam Area, India
Work Profile
* Ensure the activities of all Clinical and Non-Clinical Depts.
* Ensure optimum utilization of Operation Theatres.
* Active support to Chief of Clinical/Surgical Staff in QA and Medical Audit.
* Ensure prompt maintenance of Medical Records, both Clinical and medico-
legal, non-medical records, maintenance.
* To ensure proper office maintenance, decorum and discipline including
punctuality at all levels.
* To improve the functioning of under-performing departments.
* To coordinate more Consultants.
* To co-ordinate the activities of various committees under Medical & Surgical
depts.
* To identify specific areas of weakness and initiate corrective measures for
prevention of problems.
* To develop systems and controls for proper functioning of the Hospital and to
ensure accountability in all areas.
* Involve actively in crisis management & damage control whenever situations
arise.
* Introduce strategies to make Dr. Nair's Hospital the best health care facility
in Kollam.
* Be one among the recognized faces for public contact.
* To maintain high level of ethics in all matters related to the Hospital.
* Develop ways to ensure positive work culture and optimum utilization of
manpower in all Departments.
Hospital management and administration is concerned with the organization,
coordination,
planning, staffing, evaluating and controlling of health services for the masses.
The primary objective is to provide quality healthcare to people and that too in
a cost-
effective manner. As a Professional hospital administrator, have proven how
institutions can
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be n managed proficiently, economically and successfully in a given time
period.
Alrahmah Medical Complex. ( Hospitals, Laboratory)
Sharjah
Marketing managers direct the talent and resources within an organization
to advance strategic business goals. While that is a simple definition,
management is becoming more complex as managers must respond to both
planned and unplanned issues that might arise within the organization. The
manager's job can also be marked by overload under the expectations to be
both a generalist and a specialist
My responsibility is to direct myexecutive inthe right way so that they impliment
Strategic Planning
Decision-Making
Informational Role
Interpersonal Role
In the field and get more buisiness
For the small business, there are several different organisational approaches
to marketing. The duty may lie with a single member of the team, or it could
be a group responsibility. The great thing about a small team is the ability to
quickly instill a marketing led ethos which can become the operational soul of
your business.
Situation Analysis - where are we now?
Objectives - what do you want to achieve?
Strategy - how are you going to get there?
Tactics - what are the details of the strategy?
Actions - who is going to do what, and by when?
Controls - how are you going to measure success?. All of this is included in my
day to day work
Motivate and help my subordinates to work systamatically, so that our brand
gets noticed and even prescribed by the doctor. Maintain the stock position at
CFA level. Day to day activity with the help of first line Managers to improve
sales.
* 1 district sales manager was promoted as RSM.
15 years 5 months)
My main job was to build the new brands and sales at the same time retain old
brand sales too.
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, GURUVAYOOR
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