Marketing and Corporate Communications Executive
Ali Bin Ali Group
Total years of experience :11 years, 4 Months
Handling marketing activities of various retail and hospitality accounts of the Group and key focal point for external corporate communications
-Simultaneously reporting to the Group Marketing and Group Corporate Communications Managers
-Developing yearly marketing strategies and tactical plans for designated accounts
-Managing social media communities for fashion brands and supervising all the brands’ accounts
-Organising and coordinating photo-shoots, launches and opening ceremonies
-Devising and executing media plans for seasonal projects of Corporate Communications such as National Day Celebrations, Quarterly Newsletter and employee engagement events
- Responsible for creating and executive marketing campaigns for public training courses under HR and Business Management portfolios using targeted online and offline marketing tactics
- Devising targeted marketing strategies for individual courses based on comprehensive market analysis
- Employing integrated marketing activities such as mail, email and social media, for lead generation and conversion
- Conducting studies on the market growth and behavioural patterns of the audience with the help of data analysis and Google Analytics
- Developing new and innovative campaigns for industry-wise portfolios and launch courses
- Executing full-fledged online marketing tactics including social media, content, online PR and SEO management
- Liasing with Production, Sales, Web and Design teams to achieve project objectives and adhere to forecasted budgets
- Closing the marketing plans based on forecasted budgets and tracking the purchase route of each delegate for future analysis
- Responsible for creating and executive marketing campaigns for public training courses under HR and Business Management portfolios using targeted online and offline marketing tactics
- Devising targeted marketing strategies for individual courses based on comprehensive market analysis
- Employing integrated marketing activities such as mail, email and social media, for lead generation and conversion
- Conducting studies on the market growth and behavioural patterns of the audience with the help of data analysis and Google Analytics
- Developing new and innovative campaigns for industry-wise portfolios and launch courses
- Executing full-fledged online marketing tactics including social media, content, online PR and SEO management
- Liasing with Production, Sales, Web and Design teams to achieve project objectives and adhere to forecasted budgets
- Closing the marketing plans based on forecasted budgets and tracking the purchase route of each delegate for future analysis
- Created market entry strategies for Korean Investors to set up business in Qatar
- Initialized and established business relations with prominent public and private institutions in Qatar
- Key person for communications related activities such as press releases, coordinating national and international events, and arranging delegation visits
Part of Management team for in-house Branding and development Assistance in website designing and content management
Social Media management
Industry specific market study of Qatar
Client servicing and potential client research
University of Bath is a world-renowned university for its management studies, ranked No. 3 in the U.K. and was awarded as the University of the Year for the academic year 2010-2011 (The Sunday Times Review) This post-graduate program in Marketing, among the best in the UK, was an extensive course focusing on the different disciplines of Marketing. Relevant Modules: Marketing to Consumers, Marketing to Businesses and Organisations, Marketing and Society, Advanced Advertising Theory, Strategic Brand Management, Global Marketing, Strategic Marketing.
Degree: BSc. in Business Administration Major: Marketing Minor: Psychology Relevant Courses: Consumer Behavior, International Marketing, Marketing Communications, Marketing Strategy, Brand Management Personality Psychology, Research Methods, Public Speaking, Intercultural Communication, and Business Ethics