Merin Thomas

Handling marketing activities of various retail and hospitality accounts of the Group and key focal point for external corporate communications
-Simultaneously reporting to the Group Marketing and Group Corporate Communications Managers
-Developing yearly marketing strategies and tactical plans for designated accounts
-Managing social media communities for fashion brands and supervising all the brands’ accounts
-Organising and coordinating photo-shoots, launches and opening ceremonies
-Devising and executing media plans for seasonal projects of Corporate Communications such as National Day Celebrations, Quarterly Newsletter and employee engagement events

- Responsible for creating and executive marketing campaigns for public training courses under HR and Business Management portfolios using targeted online and offline marketing tactics
- Devising targeted marketing strategies for individual courses based on comprehensive market analysis
- Employing integrated marketing activities such as mail, email and social media, for lead generation and conversion
- Conducting studies on the market growth and behavioural patterns of the audience with the help of data analysis and Google Analytics
- Developing new and innovative campaigns for industry-wise portfolios and launch courses
- Executing full-fledged online marketing tactics including social media, content, online PR and SEO management
- Liasing with Production, Sales, Web and Design teams to achieve project objectives and adhere to forecasted budgets
- Closing the marketing plans based on forecasted budgets and tracking the purchase route of each delegate for future analysis

- Responsible for creating and executive marketing campaigns for public training courses under HR and Business Management portfolios using targeted online and offline marketing tactics
- Devising targeted marketing strategies for individual courses based on comprehensive market analysis
- Employing integrated marketing activities such as mail, email and social media, for lead generation and conversion
- Conducting studies on the market growth and behavioural patterns of the audience with the help of data analysis and Google Analytics
- Developing new and innovative campaigns for industry-wise portfolios and launch courses
- Executing full-fledged online marketing tactics including social media, content, online PR and SEO management
- Liasing with Production, Sales, Web and Design teams to achieve project objectives and adhere to forecasted budgets
- Closing the marketing plans based on forecasted budgets and tracking the purchase route of each delegate for future analysis

- Created market entry strategies for Korean Investors to set up business in Qatar
- Initialized and established business relations with prominent public and private institutions in Qatar
- Key person for communications related activities such as press releases, coordinating national and international events, and arranging delegation visits

Part of Management team for in-house Branding and development Assistance in website designing and content management
Social Media management
Industry specific market study of Qatar
Client servicing and potential client research