Marketing Executive
Al Tayer Group
Total years of experience :4 years, 8 Months
•Assist in the development of yearly and quarterly marketing plans and calendar of activities for the Beauty department at Bloomingdale's - Dubai and AREEJ.
•Implement the marketing, promotional activities for the business plant, as per the agreed plans.
•Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the business unit apply and adhere to the guidelines across all managed marketing activities
•Coordinate on daily basis with sales team and business unit managers to identify possible marketing requirements and support for the business
•Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements, merchandising, websites, PR, CRM and database capturing, displays, etc
•Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines
•Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity, etc. as required
•Assist in collating competitors‘ activities vis a vis communication, pricing, packaging and planning
•Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated
•Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through finance
•Support the team on maintenance of annual budgets including allocation of monthly phasing
•Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
•Update and maintain the marketing calendar for all promotional initiatives
•Timely Updating of the website and portfolio content by season
•Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio
•The brands that fell under my portfolio as a coordinator in the Beauty Marketing team were Areej, Harvey Nichols, diptyque, Penhaligon's, Illamasqua
•Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations and Marketing support teams while organizing marketing campaigns, events, sponsorships, Co-ops & press initiatives
•Receive proposals for sponsorship programs, scan through and short-list them, and suggest possible ideas and actions for execution
•Maintain up to date information on all estimates, POs‘, invoices, data on the finance system. Submit EIS reports and monthly provisions on a timeless basis
•Co-ordinate with Marketing Operations Managers and finance department to gain timely approval on costs and concepts
•Oversee the negotiations with Mall Managers and Suppliers on visibility of brand within the malls such as posters stands, mall podiums, etc. and co-ordinate with Visual Merchandisers to ensure the timely placement of necessary display items
•Suggest new ideas for promotions, events and campaigns to appeal and attract selected target markets
•Ensure below the line communication with customers such as mailers, SMS, emails are approved by all relevant parties and sent within the agreed timelines
•Source suppliers for packaging items, stationary and PR gifts, receive samples and negotiate price and quality
•Monitor overall effectiveness of promotions/ launches and other marketing- related activities through sales information, flyer response rate etc. Prepare analysis reports, including possible suggestions and feedback on results
•Liaise with the Production team to produce and deliver required stationery& packaging items for Retail stores or related marketing activities
•Liaise with supplier, agency and principles to provide concept and adaptations as per the Company and Brand guidelines
•Provide information and system generated reports to the marketing manager on marketing activities as required
•Interning in the cargo handling department
•Receiving orders and creating quotations for shipments
•Entering all shipment orders on the system
•Issuing airway bills for shipments
•Maintaining a tracker for quotations issued per month
Promoter at the Pfizer booth in the CardioVascular convention held in Dubai World Trade Centre.
Responsible for welcoming WETEX visitors to the Bee'ah stand and introducing them to the company's role in society.
Responsible for the creation of the welcome packages of the invited guests of the festival and ensuring their delivery to them on time.
As an administrative assistant i reported to the contract manager.
I was responsible for various data validation and verification processes as well as data entry.
I graduated with a CPGA of 3.86 with a degree of honor. I achieved high grades every year for 4 years and I am now ready to apply what I learnt throughout these 4 years into a career within the field of logistics.