Mervat Jaradat

Duties and responsibilities are more less similar to my previous venture at Agalia Salon & Spa. At Hello Kitty, as a regional branch, there is constant and systematic reporting to head office and regional trainers and other regional managers in GCC.

• Complete store operational requirements by scheduling and assigning employees; following up on work results.
• Recruitment, selection, orientation, and training of store staff.
• Staff coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
• Ensure availability of merchandise and services by approving contracts; maintaining inventories.
• Formulate pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
• Market merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.
• Secure merchandise by implementing security systems and measures.
• Protect employees and customers by providing a safe and clean store environment.
• Maintain the stability and reputation of the store by complying with legal requirements.
• Determine marketing strategy changes by reviewing operating and financial statements and departmental sales records.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Maintain operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.
• Contribute to team effort by accomplishing related results as needed
• Exceptional level of luxury customer service through CRM and clientele-ing
• Maintaining merchandising standards in accordance with the luxury standards of Mark Jacob, Dries Van Noten

employees (women) belonging to 13 different nationalities.
I am responsible for the daily operation of a women’s salon and spa business, having several years of industry experience as a beautician and understanding how the salon business works, I am responsible for the following that consists of but not limited to:
• Ensure that the salon and spa are running efficiently, customers are attended to and are satisfied, and the business is operating at a profit.
• Hiring and training new staff and resolving issues among all.
• Designing schedules so staff is always available to attend to customers.
• Oversee staff efficiency & development and the customers’ feedback.
• Train, manage, and supervise non-creative staff such as receptionists, schedulers and maintenance staff.
• Ordering supplies for the business and ensuring retail operations remain stocked.
• Create an atmosphere where customers are comfortable and are satisfied leading to repeat business.
• Ensure that all equipments are operational; the salon & spa appearance is at top notch creating an inviting and relaxing environment for customers.
Selected achievements:
• I secured consistent revenue growth by 12% since May 2011.
• I introduced Keratin Hair Treatment Products which was not available in Kuwait, in addition to other new product lines that contributed to retail operation growth.
• I revived business relations with various vendors.
• I utilized various social media tools to help secure all the above and significantly increased loyalty levels.

Lead and follow up on a team of 10 female beauty advisors, indoor product training, outdoor sales training and on the job coaching, sales calls to distinguished and VIP female clients, customer complaint handling, team sales performance analysis

Ensure tidiness and appearance of the entire floor, to the ultimate standards set by the above Brand Names and Villamoda and to direct personnel accordingly. Personally arrange and dress manikins.
Provide sales support to personnel regarding customers
on hand, advise and assist VIP’s in purchase decisions. Deliver excellent standards of customer service that reflects product’s image. Develop effective relations with customers to ensure repeat business.

Catering, sale of duty free goods onboard the aircraft.

General office work, reception of clients, public relations.