Brand Executive
AlRashed Food Co.
Total des années d'expérience :3 years, 4 Mois
Established and led the in-house marketing team, working from scratch to build a team that
successfully planned, implemented, and tracked long and short-term marketing strategies
and campaigns to drive customer engagement, increase profits, and enhance brand
awareness.
• Stay up-to-date on industry and marketplace trends to identify opportunities and potential
threats in the market and develop effective solutions that optimize business operations.
• Develop brand identity and unique graphic style that aligns with company values and
resonates with customers to differentiate the company from competitors and enhance
customer engagement and loyalty.
• Establish and cultivate strategic relationships with vendors and advertising agencies to
support marketing activities and increase the company's visibility in the market.
• Develop and execute marketing plans that align with the overall business strategy and
objectives to ensure marketing efforts are aligned with the company's goals and vision.
• Conduct market research to identify consumer trends, preferences, and behavior to target
the intended audience better and increase customer engagement.
• Create and manage the marketing budget to ensure that marketing efforts are cost-effective
and deliver a positive return on investment.