TRADE MARKETING
AL KHAYYAT
Total des années d'expérience :13 years, 10 Mois
• As a Trade Marketing currently managing the portfolio of Tefal and Moulinex.
• Develop promotional and support activities for create promo plans for the major key account retailers like Carrefour and Lulu.
• Analyze the promotional activities done and evaluate them based on ROI and provide feedback to the management.
• Forecast volumes to be ordered to maximize the profits.
• Manage P&L for the entire division and make sure the bottom line is achieved
• NPD- Make plans and activities for the new product launches and monitor to ensure it is listed as per the guidelines.
• Monitoring the trade spends on a regular basis and ensure maximum ROI.
• Using the Nielsen readings for the growth of business.
• Extensive analysis of the Category using the EPOS data of the Carrefour.
• Use the EPOS for planning the promotions and for competition promotions and to come up with promotions inorder to increase the profitability.
• Use EPOS data for evaluating visibility and Market share.
• Track Competition activities through market visits.
• Ensure the implantation of activities is as per the guidelines of the partners.
• Weekly market visits to ensure the implementation, MSL and adequate stock pressure.
• Evaluate and provide feedback on the trade activities regarding sales, visibility etc.
• Preparation of yearly budget sales forecasting, planning.
• Monthly business reviews for the top customers.
E-commerce
• Actively involve in managing the major E-commerce channel like Amazon, Noon, Mumzworld etc. for the division
• Providing Promotional offers and handle trade plans for increasing sales in e-commerce platform.
• Strategically listing products online and maintaining MSL (Must Stock List)
• Ensure the product listing is done across e commerce platforms.
• Preparation of the JBP with alignment with the business partners and are followed by the e commerce channels.
• Ensure that A+ content is updated for the product listing across all the e commerce platform to maximize the sales and visibility for the brand
• Actively involved in the advertising part along with the business partners by suggesting the priority list that needs more visibility through banners, managing landing pages, carousels.
• Increasing online presence and sales of brands by exploring new e-commerce players
• Reviewing Carrefour portfolio on a monthly basis for optimizing product listing
Currently handling portfolio of Ferrero Confectionery Brand. Previously experience in handling Fonterra, Bertolli, Rabea and Nectaflor.
• Performing sales analysis for Business growth, market trends, customer segment and brand performance.
• Prepare and present a monthly business review internally to the senior management.
• Monitor the distribution by maintaining the tracker on a regular basis.
• Planning and executing canvas plan for upcoming and promo planning activities.
• Monitoring the trade spends on a regular basis and ensure maximum ROI
• Keeping a track on competition environment i.e. on the ongoing promotions and visibility.
• Using the Nielsen readings for the growth of business.
• Analyze and build solutions based on Category performance, analyzing the trends of categories, products or brands. Also analyze competition brands using the EPOS provided for major accounts such as Carrefour, Lulu and Spinneys on monthly basis and share it to the management and the sales team.
• Monitor the POP through frequent market visits.
• Stock management - Having monthly forecast meeting and review aging and near stock expiry report and prepare a liquidation plan.
• Handling the POSM preparing the implementation plan and ensure that the it is implemented in the trade.
• Frequent visits to the trade to supervise Planogram adherence in the primary and secondary display of products, MSL executions, out of stock situations, merchandising activities and ensuring point of purchase guidelines are met .
• Periodic visit to market and prepare post visit feedback to identify and evaluate market trends by way of competition.
• Preparation of yearly budget which includes forecasting, planning as per the activity planned in the upcoming calendar year.
• Preparing Monthly reviews for the customers and the senior management on the business.
• Reviewed promotional ROI for comprehensive evaluation of promo activities.
• Support the Sales management in communication of the sales targets/business priorities to the sales team in a timely and effective manner.
• Executing in house promotion packing - coordinating with co-packers for pack configuration and promo setup including sticker artwork and branding conditions of products.
Maintain and develop good relationship with existing and potential clients by coordinating professional meeting, attending promotional events and providing effective administrative support.
• Responsible for the accurate and timely issue of quotations and proforma invoices to our clients.
• Process inquires by phone, fax, email and personal visits in relation to company business.
• Meet the clients to discuss their requirements (understanding the nature of products needed, negotiating the terms of purchasing, advising optimal solutions regarding materials and technologies).
• Solve complaints and problems by liaising with the other staff and the client.
• Support and assist the sales team in attaining sales targets.
• Provide sales & administrative support involving efficient handling of top and confidential agreements.
• Preparing sales reports, sales order status, sales agreement, in-time proposals and presentations.
• Communicate and coordinate with the other internal department such as Estimation, Prepress, Production, Post-press, Logistics and Accounts in order to ensure accurate and timely delivery of the company services to clients.
• Monitor printing, production and delivery process of the Jobs.
• Maintain records of Job orders, Delivery orders, LPOs for the Billing process and follow up the payments.
• Maintain inventory of the regular supply of contracted products to the clients and place the orders for printing of the short items in order to maintain the stock.
• Obtain client’s approval for any given printing jobs and take care of the trapping of Digital file for output by the graphic designer to proceed the final production.
• Assisting the team in creating the annual presentation for Nestle.
• Analyzing the data and providing them with valuable inputs.
• Using the softwares like Nitro for taking out the relevant data
TV, Press & Radio Media Planning for Idea Cellular, Bombay Dyeing, Dr. Batra, LIC Housing finance, Camlin and Jyothy Laboratories using software like TAM, IRS, RAM, MAP etc.
• Proficient in using media softwares like TAM, IRS, RAM, MAP and Xpert
• Developed media strategy presentations for the client.
• Develop and present the quarterly review presentations.
• Lately have made extensive usage of Xpert for making TV plans for Jyothy Laboratories, Bombay Dyeing, Dr. Batra etc.
• Developing monthly competitive reports for my clients.
• Tracking of the competitive environment in which our clients used to operate.
• Have written award entry for Jyothy Laboratories in Goa Fest
• Maintaining databases for the entire category in terms of Spends, Subscriber base, TNS data etc.
• Tracking the performance of all important reality shows & otherwise, preparing presentations on weekly basis.
• Assist in media property evaluations across print, TV and Radio.
• Worked extensively on new business pitches like Etisalat, Maxx Mobile, Nokia etc.
• Understanding the client brief and recommending media vehicles.
• Developing media plan as per the given budget. Developing presentation on the media plan and to the client for approval Implementation of the approved plan and then the post evaluation of the plan
Specializing in Branding & Communication, Social Media & Content Marketing and Marketing Analytics
ADVERTISING AND MEDIA COMMUNICATIONS
Bachelor of Management Studies
