Mhairi Doull

• Managing the roll out of company-wide rebrand
• Creating e-newsletters to strategic target industries to build awareness of the SPS brand and solutions
• Managing the internal comms process to ensure timely, accurate information is sent out to the business
• Managing an effective PR program and identifying editorial opportunities
• Writing and developing marketing materials (e.g. factsheets, case studies, presentations, website content)
• Creating social media content to support positioning in the market
• Direct line management of one employee

• Creating integrated B2B campaigns with the aim of awareness and lead generation
• Managing the implementation of campaigns
• Analysing return on investment and effectiveness of campaigns
• Packaging of new company solutions (e.g. SPS Health)
• Carrying out segmentation, profiling and regular cleansing of marketing database
• Designing and executing email campaigns on our marketing automation tool Oracle Eloqua
• Working with senior leadership to send out internal communications via Oracle Eloqua
• Grew the UK’s LinkedIn page, which is now at global level and managed via Oracle SRM
• Organising exhibitions and conferences
• Working with telemarketing companies to qualify contacts for email nurture campaigns
• Writing, editing and proof reading content (marketing emails, press releases, website, brochures, user guides)
• Creating basic graphics in Adobe Illustrator

• Establishing and developing relationships with prospects in my sectors (automotive, events, fashion, education, oil & gas, media)
• Maintaining relationships with clients by providing support, information, guidance & strategic recommendations to ensure a good ROI on their OOH marketing activities
• Creating presentations and cost proposals for direct clients and agencies and following up on them
• Developing and implementing innovative campaigns by working with the production department to create mock-ups, gather costs/industry body approvals, determine timelines/feasibility and arrange logistics (e.g. Audi, Ralph Lauren)
• Assisting clients with the creation of artwork and ensuring deadlines are met so campaigns start on time
• Working closely with agencies to manage large, long term campaigns (e.g. World Handball Championships)
• Completing all necessary sales reports and consistently over achieving sales targets set
• Attending networking groups and events
• Keeping up to date with market information; opportunities, competition, changing trends and using it to make informed client presentations
• Writing and proof reading copy (e.g. media pack content, marketing emails)
• Managing the production of marketing materials and promotional merchandise
• Maintaining and updating the client database
• Working with the Marketing Manager to organise client events (e.g. Iftars during Ramadan)
• Working with IPSOS and big brand clients to conduct market research on OOH campaign effectiveness
• Sourcing and securing sponsorship opportunities

Within this role I was responsible for all marketing requests from each of Madina Groups 4 companies; Madina Group WLL, Qatar International Safety Centre (QISC), Qatar Inspection Services and Severn Glocon Qatar.

Market Research
• Researching market conditions in the Oil & Gas industry (clients, competition, contract wins, new tenders etc.) and updating management weekly
• Co-ordinating with the Middle East’s largest marketing intelligence database, Meed, to develop reports on growth opportunities for Madina Group in UAE countries

Marketing Communications
• Co-ordinating with graphic design companies to create standard templates for marketing materials (e.g. company profiles) and using Adobe design packages to edit templates/revise content
• Writing print advertisements and editorials for the local paper/industry magazines/directories
• Creating media plans based on market research, target audience, budget etc.
• Liaising with media suppliers (outdoor, print, online) to negotiate price and purchase advertising space
• Ensuring a smooth and timely implementation of campaigns (payment, artwork delivery, site visits)

Company Rebranding
• Meeting with and collecting quotes from creative agencies and website designers
• Preparing presentation for Chairman and management including reasons for rebranding, all of the different options, step by step plan (prices, logo designs, stationary designs, content for new website) and then implementing it

Promotional
• Ordering and keeping inventory of all promotional merchandise and distributing to staff/clients
• Developing and executing special promotions and discounts (e.g. ½ price QISC training courses offered during Ramadan)

Other
• Working with the BDM’s to develop and execute the marketing plan and strategies for all 4 companies
• Writing and distributing the fortnightly “Madina Mail” company newsletter
• Re-designing and updating all of QISC’s training manuals
• Organising and setting up exhibitions and Conferences

Administration Duties
• Managing the filing, storage and security of documents
• Typing, editing and proofreading documents
• Supervising customer services and responding to customer enquiries
• Ordering and maintaining stationary
• Answering phone for the CIO.
• Ensuring timesheets are completed on time and correct, and distributing payslips

Planning and Scheduling
• Managing the calendars and setting appointments/meetings for the directors and CIO
• Using 4D Room Reservation software to check availability and reserve meeting rooms
• Daily maintenance of the general ITS calendar

Procurement/Receiving
• Sending and receiving daily ITS hardware to and from New York office
• Creating shopping carts in SAP for equipment, renewal of contracts etc.
• Closing purchase orders in SAP and notifying the appropriate people.
• Coordinating with purchasing for pending deliveries and sending out damaged/items that need repaired to vendors
• Creating helpdesk tickets to ensure all deliveries are tested before payment is processed
• Completing and processing space allocation forms for new employees/equipment/furniture

Travel/Expense
• Organise all travel arrangements for the CIO (flights, hotels, conferences, transfers etc.)
• Processing all travel arrangement and leave request forms for ITS employees
• Completing and processing all travel and expense reimbursement forms for ITS employees

Events Management
• Organising and setting up Exhibitions and Conferences (E.g. PILOT Share Fair 11)
• Organising industry dinners and corporate hospitality
• Co-ordinating staff Events

Customer Relationship Marketing
• Managing marketing database
• Updating/removing client contact details from database
• Researching and investigating new clients and opportunities

Market Research
• Carrying out competitor and country analyses
• Researching market conditions in the Oil and Gas industry (clients, contract wins, oil fields etc.)

Marketing Communications
• Public/Media Relations (E.g. Press Releases to local media)
• Corporate Social Responsibility (Sponsorship of Scottish charities)
• Direct Marketing
• Above the line advertising (E.g. assisted with outdoor advertising campaign)
• E-communications (website content management, internal staff intranet)

Other
• Preparing ‘Industry News’ report twice monthly for management
• Dealing with merchandise orders
• Branding (Created standard template and guidelines for CAN logo)
• Reception cover