Senior Manager - Product and Pricing Strategy
BMW Group Malaysia
مجموع سنوات الخبرة :21 years, 7 أشهر
Overall product management for 9, 300 units & growing the BMW M brand in Malaysia two fold in 2019.
Primarily responsible for annual Long Range Volume Planning (LRP) program. Ensures effective synchronization of volume forecast and bottom-up potentials between German headquarters and Malaysia.
Responsible for product launch management to ensure stable start of sales versus uncertain government and homologation approval timing.
Responsible for pricing intelligence, index reporting and support negotiation and approval of retail pricing.
Quarterly facilitation of Product Opportunity Workshop with management resulting in new product and pricing strategies for long term competitive sustenance.
Key Account Management (KAM) for BMW Connected Drive and website portal sales planning.
Key product presenter for BMW Cars launch and press events.
Responsible for pricing strategy, approval and benchmarking for Indonesia, Malaysia and Singapore.
Led transaction analysis and reporting for Indonesia, Malaysia and Singapore.
Led price repositioning and enhancement for Indonesia, Malaysia and Singapore.
Product manager for Mercedes-Benz (SUV) models, G-Class & Vans in GCC & Levant markets.
Lifecycle management for SUV segment in GCC & Levant Countries: UAE, Kuwait, Qatar, Bahrain, Jordan, etc.
Managed pre-sales support and dealer communication Mercedes-Benz armored vehicles.
Led & managed new model launches with regional & general distributors. Conducted workshops with dealers.
Responsible for all product lifecycle, pricing and premium measurements against competitor portfolio.
Pre-sales contact for Royalty and VIP clientele. KAM for Maybach and individualized models.
Established & developed a dedicated consumer research program for product, pricing & volume planning.
Implemented uniform business controls & processes, including rollout of annual departmental audit.
Completed lobbying initiative towards government reduction of import duties to develop hybrid market.
Launch, lifecycle management and press test-drive event design duties. Grew from 30, 000 units to 60, 000.
With strong e-passion, introduced the Civic Hybrid (gasoline-electric vehicle) and Civic Type R to strengthen brand equity and drive sustenance to maintain 6.5% share-of-sales within passenger car market.
Representative at Japan Honda Motors events for new model evaluation, country review & PDCA /TQM.
Consolidated & reported competitor, user, industry & economic data for Asia & Oceania bloc committee.