Brand Manger
At Univest Group (CYBELE
مجموع سنوات الخبرة :7 years, 8 أشهر
Responsible for developing plans and executing projects and initiatives that support the broader
short and long term marketing strategy.
Ensure that the brand remains relevant to consumer and that all initiative support the brand promise.
Ensuring the long term profitability.
Set the brand’s annual marketing plan in co-relation with sales forecast and marketing activities.
Manage the marketing budgets based upon monthly activities and expenditures.
Creating and developing new ideas that could be an added value to the brands.
Adding new profitable products to portfolio based on market needs.
Developing sales plan for sales department.
Analyzes market, consumer and competitive information to support brand in setting new products,
pricing as future sources of growth.
Maintains brand integrity across products lines, advertising and all other internal and external
communication as it pertains to assigned brand.
Maintaining and increasing the good reputation of company in the Egyptian market and abroad.
Preparing the P&L for the whole brand.
Increasing brand awareness and customers’ loyalty by implementing valuable offers through trade
and consumer promotion.
Follow up and sign contracts with whole sellers & distributors.
Launching and relaunch new products.
Asst. Brand Manger act as Brand Manger
At Luna Perfumes & Cosmetic (Pac) www.luna.com.eg
Gathering data and information about company’s product & competitors from the market.
Support the company in the implementation of its marketing campaigns.
Studying the market needs and suggest the suitable plans and check-up implementation.
Working on launch more than 20 new product.
Monitoring the sales team performance in terms of products availability.
Submitting a daily report on market news, fluctuations and other beneficial data.
Checking on products availability in the different geographical areas.
Contacting retailers to know more about customers’ needs and demands.
Conducting the monthly surveys regarding customer’s feedback on the products.
Studying the previous & the current products regarding their campaign to analyze the SWOT
analysis.
Dealing with daily issues and previous campaign issues of the product &/or company.
Keeping the work organized and well distributed among the team members.
Prioritizing urgent and important tasks, and to accomplish them in time.
Doing creative and innovative issues brochures to assist in attracting new consumers.
Communicating regularly in verbal & written interaction to submit required reports to the executives.
Summer Works
Managing the audio and video department.
Renting the operating system on machines.
Restoring the system from the PCs'.
Solving the various problems facing customers.
Proceeding in a regular maintenance on soft/hardware.
Acting as in-door sales representative for the company.
.asu.edu.eg/arabic/ Major: Hebrew language Graduation Year: 2010