Brand Planner in Category Management (P&G Prestige)
Paris Gallery Group
Total years of experience :21 years, 3 Months
Effective key accounts management- Advice and influence key accounts with regards to brand strategies and objectives.
Conducting Store Visits to check the stock/tester availability and to take feedback from sales and merchandising staffs.
Managing Podium promotions - merchandising, stock and tester availability, promoters schedule to achieve maximum sales.
Analysis
Annual Sales planning and budgeting, and rolling forecast development.
Monitoring of sales during promotion periods.
Analytical reports for the team members as well as for P&G Prestige Beaute Regional Office.
Preparing analytical report which helps the division to take decisions on adding new lines and category (make-up & skin care) to the portfolio’s business.
Preparing annual reports on purchase, sales & inventory of the portfolio for the Department Head to submit to the Top Management.
Budget Management
Monthly budget management considering new shipments & orders.
Effective and efficient usage of OTB.
Calculation of monthly A&P receivables and preparing summary of marketing operations expenses.
Inventory Management
In charge of 30 Retail locations (UAE + Bahrain)
Having the roles as a Buyer and Distributor (direct to retail) fully in charge of inventory management.
Optimizing stock levels in Warehouse as well as in Retail to achieve maximum sale.
Ensuring Distribution of stocks at the right time considering situational demand & on counter dates.
Taking corrective actions by preparing cannibalization reports to reflect control on future purchase.
Maintaining healthy stock level based on SKU level performance.
Classification of new items in the system & updating SKU details regularly.
Preparing proposals for the Planning & Division managers on aged/dead stocks to liquidate the same based on management decisions.
Pricing
Price competitive market research and study.
Study the prices of substitute products and advises the division manager to take action if needed.
Regularly checking & updating of Cost & Retail Price in the system for UAE & Bahrain.
Verifying Cost to Retail difference by SKU to ensure on achieving agreed margin.
Marketing
Taking care of Mall Podium bookings, payment and securing DED permits by liaising with concerned departments.
Sourcing free podium spaces within the malls and designing effective promotional activity.
Controlling the A&P invoicing, liaising with P&G head office for the activities billing.
Coordinating and helping P&G team members in all marketing activities.
Sales Management
Preparing monthly & annual sales forecast by SKU and setting target.
Working closely with the Division manager and the respective Brand manager on the marketing calendar concerning new launches and setting the expectations by brand.
Monitoring new launches and giving reports on its progress.
Monitoring sales by Store on weekly basis by Week, Month & Year to date to identify the Portfolio’s performance with other similar Brands and Alerts Division Manager.
Guiding the retail staff for achieving sales budgets by sharing their achievement regularly and providing stock, testers, and promotional products.
In-charge of calculating incentive/commission by staff based on their target achievement & discount provided.
Operations
Coordinating with various departments from Budget, Warehouse/Shipment procurement & distribution, and Finance till payment is done.
Receiving various requests and leave applications sent to HO by P&G promoters and forwarding to the concerned supervisor / departments.
Preparing & submitting payment request to Finance for various operational requirements.
Trainings
Attending quarterly strategic meetings and Regional Distributors meeting held by P&G Prestige Beaute.
Attending regular trainings provided by P&G to understand more about products and launches.
•Accounting of all Foreign Suppliers’ Invoices, Debit Notes, and Credit Notes.
•Processing Payments on Due Dates.
•Sending Bank Advices to Suppliers after Payment.
•Accounting of Bank Vouchers.
•Matching off payment with invoices.
•Communicating with suppliers regarding Payments, missing Documents after Reconciling.
•Communicating with Brand Managers regarding Approvals & issues (if any related to payment) related to their respective Brands.
•Coordinating and helping Different Category Coordinators in making Approval requests and other Documents required related to Foreign Suppliers according to Company’s policies.
•Coordinating with Service centre regarding their Purchases Approvals and Payments.
•Checking and Verifying Payment Requests, D.O and LC applications and forwarding the same to Treasury department.
•Confirming of Costings prepared from Warehouse.
•Checking GRVs prepared by Warehouse and reporting warehouse and Respective Brand Managers Regarding Discrepancies.
•Making Report of Shortage/Excess/Damages of Goods Received.
•Making Payment Reports as Demanded by Finance Manager.
•Adding and Updating of New Supplier Profiles to the Server.
Worked In Barwil Unitor (JAFZA) for 2months as Data Entry Officer & Customer Care Rep. (October 2006 -December 2006)
•Updating in system on Consignments according to Seaway/Airway Bills.
•Attending calls and Answering Customers’ quires regarding status of Shipments and Arrival dates.
On Leave Vacancy
(June 2006- September 2006)
•Making Quotations for Customers.
•Valuation of Stocks and Making LPOs for Purchases.
•Accounting of Invoices for Purchased items and Creating Sales Invoices
•Attending calls, Typing Letters, Filling of Bank forms for Deposits, Opening LC, etc.
•Contacting Bank for Account Related matters.
•Making Payroll for employees and calculating Overtime.
•Preparing cheques.
•Meeting Clients and convincing them with the company's new Offers and Benefits.
•Achieving Sales Target.
•After Sales services to customers for some issues related to our products and services.
•Making E-charges to customers upon demand etc.
Worked with Niketha Group of Companies (Part Time) as Marketing Executive cum HR analyst
(February 2003-April 2006)
⇒ Getting Clients for Niketha Multimedia.
⇒ Contacting Customers and asking them their Requirements for their websites.
⇒ Negotiating Charge related Matters with the Customers and giving them a good Quotation.
⇒ Manpower Planning & Calculation of employees Overtime.
⇒ After Sales services.
• MBA (Marketing & HR, from MG University, India)
• Bachelor in Commerce (Kerala University, 2003-2006)
• Higher Secondary in Commerce (St.Joseph's HSS, Kerala) • Schooling (NIMS, Dubai) Additional Qualification • Working in Oracle ERP (Finance, RMS, RPM, REIM, Business Objects) • Web Designing • Adobe Photoshop • Hardware • Tally • MS Office