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Miguel Hernández, Marketing and Communication Manager

Miguel Hernández

Marketing and Communication Manager·ICON Custom and Wrap Center

Spain

Master's degree, Executive MBA

Work experience

Total years of experience: 17 years, 9 months

Marketing and Communication Manager

December 2020 - July 2021

ICON Custom and Wrap Center

Madrid, Spain

December 2020 - July 2021

Website/e-commerce development and organic positioning of the brand.
Communication management, social media, promote activities and achieve customer acquisition.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

International Communications Manager

September 2016 - March 2019

Petróleos de Venezuela (PDVSA)

Venezuela

September 2016 - March 2019

Lead, prepare, evaluate and monitor the corporate communications policy in the international arena. Responsible for the development and adjustment of the communications policies in ordinary and crisis situations, in synergy with the Venezuelan State. Advise top officers on communicational competencies that impact its reputation in the international arena.

Guide and coordinate communications of PDVSA offices abroad.

Generate and update the international communication policy of the corporation and ensure compliance.

Coordinate the evaluation efforts for the communication management of PDVSA, based on the incorporation of new technologies and competencies in the communication processes.

Generate creative advertising copy contents about PDVSA relations with its partners and investors, corporate activities and plans aim at an appropriate positioning of the firm in the international community.

Maintain the corporate communication system in constant updating for crisis management.

Advise and supervise businesses partners and subsidiaries of the corporation about communication policies in the international field.

Responsible of all publications of PDVSA for international audiences.

Design, coordinate and approve communication and information plans, setting the guidelines through the use of research instruments and communication platforms leading to the positioning of the corporation among the public of interest.

elaborated by the management.
Achievements:
Wrote every week a news report published in the Venezuela´s
most important newspaper and with largest number of copies.
Produced the corporate video of PDVSA.
Responsible for the internal sources of communication in the
Exploration and Production, Refining and Trade and Supply
businesses.
Disseminated information regarding PDVSA activities and
achievements.
Led and created the concept of PDVSA´s Exhibition "Strategic
Plans of PDVSA

Company industry:
Oil & Gas
Job role:
Management

Minister Counsellor

September 2013 - September 2016

Venezuelan Embassy in China

China

September 2013 - September 2016

Promote cooperative relations between both countries by creating interchange spaces and protection of State interests in accordance with the brotherhood, complementary and win-win relation policies.

Prepare relevant documentation and information for the Embassy’s official spokesperson and visiting government authorities who will address mass media.

Organize press conferences, meetings with the media, and interviews for high authorities.

Follow-up on the implementation of bilateral projects in different topics.

Establish and strengthen relations with Chinese institutions to facilitate political, economic, social and cultural understanding between both nations.

Coordinate high level officers meetings with Chinese organizations and institutions.

Strengthen commercial cooperation by organizing bilateral business rounds.

Prepare and organize the work agenda for top authorities and other representatives of the Venezuelan government visiting the People's Republic of China.

Coordinate agenda for authorities and representatives of the People's Republic of China visiting the Bolivarian Republic of Venezuela.

Create and implement the communication platform of the Embassy of the Bolivarian Republic of Venezuela to the People's Republic of China.

Company industry:
Public Administration
Job role:
Management

Communication and Relation Adviser

February 2011 - September 2013

PDVSA

Venezuela

February 2011 - September 2013

Develop, plan, and manage communication and image strategy of PDVSA.

Prepare and implement proposals to counteract adverse information about PDVSA and its responsibilities assigned by the National Government.

Create and update web pages and social networks for PDVSA and for the government housing construction program.

Produce audiovisuals with contents on PDVSA and its major corporate projects.

Organize media tours, press conferences on PDVSA activities.

Prepare reports and case analysis on PDVSA media impacts.

Write articles for specialized media and magazines.

Company industry:
Oil & Gas
Job role:
Marketing and PR

Communication and Public Relations Manager of PDVSA La Estancia

November 2006 - February 2011

PDVSA

Venezuela

November 2006 - February 2011

Lead the corporate communications processes including concept and content developments, image design, audiovisual production, events and public relations in order to promote PDVSA also as a player in the cultural, social and patrimonial heritage matters.
Produce digital, printed, audiovisual and advertising pieces to disseminate PDVSA management’s achievements.

Participant of PDVSA organizing committee for national and international events. Responsible for communications, image, protocol and public relations.

Organize press conferences and interviews for PDVSA La Estancia Directors.

Communication consultant for PDVSA Committee of Jurists in international arbitration processes.

Company industry:
Oil & Gas
Job role:
Management

International Communication Supervisor

December 2005 - November 2006

PDVSA

Venezuela

December 2005 - November 2006

Supervise the corporate communications processes including concept and content developments, image design, audiovisual production, events and public relations in order to promote PDVSA.

Guarantee the implementation of corporate communication strategy through creation, review and supervision of contents, messages and products.

Prepare daily monitoring briefs, chronograms and assign activities, according to annual plan.

Supervise businesses partners and subsidiaries of the corporation about communication policies in the international field

Analyze mass media information and other source informs, preparing specialize briefs to high rank officers

Coordinate interview requests from public and private international media.

Coordinate the historical archive of contents and communication products, through the monitoring and systematic collection.

Writing press releases, responses to international media about important national and international activities.

Journalism coverage of international events.

Company industry:
Oil & Gas
Job role:
Writing and Journalism

International Communication Analyst

June 2005 - December 2005

PDVSA

Venezuela

June 2005 - December 2005

Execute corporate communications processes including content developments, image, design, audiovisual production, events and public relations in order to promote PDVSA.

Writing content to strengthen and maintain the image of PDVSA in national audiences.


Analytical writing for prepare properly reasoned and documented response.

Build good relations with national media and press, guaranteeing their coverage in activities, press conferences, and tours, deepening the knowledge about PDVSA.


Develop communication products and journalism investigations on the different activities of PDVSA, through interviews and investigations.

Daily monitoring of relevant media information.

Prepare the historical files of communicational products elaborated by the management.

Company industry:
Oil & Gas
Job role:
Writing and Journalism

National Communication Analyst

November 2004 - June 2005

PDVSA

Venezuela

November 2004 - June 2005

Execute corporate communications processes including content developments, image, design, audiovisual production, events and public relations in order to promote PDVSA.

Writing content to strengthen and maintain the image of PDVSA in national audiences.


Analytical writing for prepare properly reasoned and documented response.

Build good relations with national media and press, guaranteeing their coverage in activities, press conferences, and tours, deepening the knowledge about PDVSA.


Develop communication products and journalism investigations on the different activities of PDVSA, through interviews and investigations.

Daily monitoring of relevant media information.

Prepare the historical files of communicational products elaborated by the management.

Company industry:
Oil & Gas
Job role:
Marketing and PR

INTERN

May 2004 - November 2004

PDVSA

Venezuela

May 2004 - November 2004

Perform journalism investigations on the different activities of the Corporation.

Address requests from the media through permanent contact with journalists.

Develop communication products, in accordance with teamwork of Design and Audiovisual Units.

Write contents for communication products.

Company industry:
Oil & Gas
Job role:
Writing and Journalism

Producer / Journalist

April 2003 - November 2003

CIRCUITO RADIAL X

Venezuela

April 2003 - November 2003

Produce daily radio broadcast program with sections of news, entertainment, varieties and interviews with personalities and interaction with radio listeners.

Company industry:
Broadcast Media Production
Job role:
Writing and Journalism

Producer / Journalist

April 2003 - November 2003

CIRCUITO RADIAL X

Venezuela

April 2003 - November 2003

Produce daily radio broadcast program with sections of news, entertainment, varieties and interviews with personalities and interaction with radio listeners.

Company industry:
Broadcast Media Production
Job role:
Writing and Journalism

Producer / Reporter / Journalist

October 2001 - March 2003

UNION RADIO

Venezuela

October 2001 - March 2003

News writing, Producer of newscasts. Interviewer. Reporter

Company industry:
Broadcast Media Production
Job role:
Writing and Journalism

Education

IE Business School

July 2020

July 2020

Master's degree, Executive MBA

Spain

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

IE Business School’s Executive MBAs prepare visionary professionals to redirect career trajectories and take on new, exciting ventures as impactful modern leaders. Through international collaboration that takes place in different time zones, creating a unique and tailored educational experiences.
View attachment

Simon Bolivar University

January 2018

January 2018

Master's degree, Specialist in Political Communication and Public Opinion

Venezuela

GPA (rating): Excellent

GPA (rating): Excellent

Universidad Santa María Place of Education*

January 2006

January 2006

Bachelor's degree, Social Communication

Venezuela

GPA (point): 17 out of 20

GPA (point): 17 out of 20

Skills

Media Relations
Expert
Media Relations
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Management
Expert
Management
Expert
Public Relations
Expert
Public Relations
Expert
Crisis Communications
Expert
Crisis Communications
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
GOVERNMENT RELATIONS
Expert
GOVERNMENT RELATIONS
Expert
MARKETING
Expert
MARKETING
Expert
OFFICE
Expert
OFFICE
Expert
DIRECTING
Expert
DIRECTING
Expert
.NET
Expert
.NET
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
CONFERENCES
Expert
CONFERENCES
Expert

Languages

Chinese

Beginner

English

Expert

Spanish

Expert