Senior Manager - Digital Marketing Channels
Warba Bank
Total des années d'expérience :14 years, 1 Mois
Build our digital marketing roadmap
Manage all digital marketing channels (e.g. website, internal, emails, banks digital screens and social media) to ensure brand consistency
Measure ROI and KPIs and prepare budget
Develop specific campaigns to create and maintain high levels of customer interaction
Oversee our social media accounts
Manage and improve online content, considering SEO and Google Analytics
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments
Develop a marketing communications plan including strategy, goals,
budget and tactics.
Develop media relations strategy, seeking high-level placements in print,
broadcast and online media.
Coordinate all public relations activities.
Direct social media team to engage audiences across traditional and new
media.
Leverage existing media relationships and cultivate new contacts within
business and industry media.
Manage media inquiries and interview requests.
Create content for press releases, byline articles and keynote presentations.
Monitor, analyze and communicate PR results on a quarterly basis.
Evaluate opportunities for partnerships, sponsorships and advertising on an
on-going basis.
Build relationships with thought leaders to grow industry awareness.
Maintain a keen understanding of industry trends affecting clients and
make appropriate recommendations regarding communication strategy
surrounding them.
Devising strategies to drive online traffic to the bank website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns.
Utilizing a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the bank.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the bank website.
Improving the usability, design, content and conversion of the bank
website.
Responsibility for planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of
developments in digital marketing.
Direct public relations department within a company.
Work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
Ensure communication strategy is consistent and reflects the organization’s strategic vision.
Implement social media strategies.
Grow online supporter base and traffic.
Perform social media community management duties.
Build and sustain online communities.
Manage relationships with media outlets.
Produce and publish mass communications with email blasts and marketing campaigns.
Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.
Ensure consistent framing of messages.
Publish videos and photography on company website and blogs.
Document presence of companies at events, conferences, and speaking engagements.
Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles.
Collaborate with marketing to develop the advertising, marketing and promotion plans.
Edit and revise content as necessary.
Sells consultatively and makes recommendations to prospects and clients of the various
solutions the company offers for their accounts receivables issues.
Provide prospect/customer with price quotations and insure there is a full understanding of
the parameters regarding such programs.
Develops a database of qualified leads through referrals, telephone canvassing, direct mail,
email, and networking.
4. Assists in the implementation of company marketing plans as needed.
Researches trends and developments of primary industry(s) through the use of related
publications, internet and training sessions to maintain and grow current knowledge base.
Maintain contact with all clients to ensure high levels of client satisfaction. Receives and
resolves customer complaints and problems in a timely manner
Understands and supports sales policies and procedures to provide proper and effective
treatment to all customers.
Maintains accurate records of all sales and prospecting activities including sales calls,
presentations, closed sales, and follow-up activities
Participates and contributes to the development of educational programs offered to clients,
prospects
Proactively establish and maintain effective working team relationships with all support
departments.
Adheres to all company policies, procedures and business ethics codes
Performs other related duties as assigned.
Web Developer
- Designing and implementing web application(s) to address needs of multiple education technology
projects.
- Finding and consultants.
- Training new employees for the system.
Web Marketing
- Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no hand-holding.
- Provide guidance and thought leadership to a growing team of passionate search engine marketer.
- Develop insightful, thorough recommendations to improve technical, design, content, on-page and off page optimization elements.
- Design and deliver training classes to various customer groups.