Miles Kristoffer Pabua

As a visual merchandiser, you'll develop, deliver and communicate visual concepts and strategies to promote retail brands, products and services in-store, in catalogues or online. You may also work with museums and galleries or create visual concepts for events.

The majority of visual merchandising personnel are employed in retail stores, the lowest level being assistant visual merchandiser and the highest being visual merchandising, employing a staff of 50+ in a large organisation.

Visual merchandising designers who work in a head office collaborate closely with other departments to create annual visual strategies and promotional events in order to entertain, excite and maintain the interest of the target markets.

Some visual merchandisers work on a freelance or consultancy basis and create visual concepts for clients or deliver training to retail teams.

also known as window dressers or display assistants) use their design skills to help promote the image, products and services of retail businesses and other organisations. They create eye-catching product displays and store layouts and design to attract customers and encourage them to buy.