Account Manager - UAE/Exports
Lime Concepts
مجموع سنوات الخبرة :14 years, 1 أشهر
Responsibilities
Ensured existing clients are retained and maintained while developing the new customers
Identify new business opportunities by tapping the potential customers from UAE and Other GCC region
Plan & Liaise with procurement and logistics teams to ensure that customers receive their appropriate shipments in agreed time.
Analyze monthly /weekly sales report and identify sales trends and suggest reorders or necessary action to achieve set targets
Analyzing individual brand performance and developing strategies to improve the sales by focusing on SKU range, plan strategies to improve sellouts, merchandise planning and assortment.
Co-ordinate with merchandising and promoters team on product launches and work closely to ensure best displays /in-store space and stock rotation.
Making market visits and planning VMs market visit schedule.
Achievements
Efficiently re-established business relation with in-active accounts
Developed new client base for the existing brands
Responsibilities
Drive sales and identify commercial opportunities to meet and exceed sales target.
Utilize sales and inventory analytics to drive in season revenue with Key Accounts and consistently meet or exceed sales and gross margin targets
Forecast production buy plans based on knowledge of the account's historical sales and trends.
Ensure purchase orders are effectively initiated and tracked. Monitor orders and logistical problems. Communicate problems to buyers in the event of a delay or shortage. Develop and work with internal partners to negotiate creative solutions. Create monthly and at once sales reporting to the management team
Schedule and attend both on site and off site meetings with key accounts; assist buyers in product selection by providing input from market trends.
Work with inventory planning to monitor reorder rates to determine production needs to capture in season business and lost sales
Review weekly sales and monitor sell-thru and inventory position.
Liaise with marketing team and provided best marketing solution to clients for all the products offered helped in boosted sales & revenue growth.
Achievements
Closed an average of 35% of all leads and achieved between 75% and 85% of projected monthly sales goals during tenure.
Targeted and penetrated a competitive market. Sold a number of corporate accounts and converted many customers from competitors’ services.
Revamped struggling accounts by developing strategies to drive revenue growth and achieved 71% growth overall.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating merchandising, and trade promotion programs; developing field sales action plans and identifying potential customers in the region.
Analyzing the weekly sales reports from key accounts, projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Conduct regular market /store visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region.
Analyzing consumer-buying patterns, predicting futures trends and identifying new market opportunities to source new products and contributing towards the buying plan.
Developing and implementing in-store promotion activity, marketing plans, promotional collaterals and branding materials to promote all the product and services offered.
Analyzing individual brand performance and developing strategies to improve the sales by focusing on SKU range, target end consumer market and inventory management.
Co-ordinate and follow up with the warehouse supervisor/Office manager to ensure that adequate inventory stock of product is maintained for the region in order to meet the sales delivery schedules and provide the customer with superior levels of service and meet the needs of the customer
Liaise with the merchandiser and kiosk promoters to ensure that adequate marketing support by way of merchandising and promotions is available in all the locations in order to provide brand visibility and promote sales in the region
Build and sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Accomplishes human resource objectives by selecting, recruiting and orienting retail staff, assigning & scheduling duties & task, coaching and monitoring employee performance; communicating job expectations and conducting appraisal meetings.
Achievements
Increased the customer base by opening new accounts for existing and new brands.
Developed and implemented new marketing and sales strategies with existing accounts to
improve sales.
Implemented new look and display to the existing kiosk by improvising branding and promotional activity contributed notable increase in the sales volume and consumer footfall.
Developed and implemented improvised sales strategies and sales collateral.
Development and management of the company marketing plans and strategies.
Successfully maintained and increased client base by designing and implementing strategic
customer-relation projects
Coordinate with the sales team for the implementation and supervision of the marketing plans
and procedures.
Responsible for the marketing budget, schedule and production of all the materials of sales and
marketing.
Contributed campaign theme idea that proved effective in delivering overall message, managed
the email marketing campaigns for product launch
Identify new opportunities for expansion; implement appropriate sales and marketing strategies.
Copywriting for product launch including print and online, press releases and sales pitches.
Training and competency management of the sales team on customer service and selling
techniques
Achievements
Increased client base by 20% through new system of lead generation and resulted in a 30% improvement in sales performance.
Researched & introduced bundle service/installation packages targeted at construction companies/contractors resulting in a 25% increase in revenue generated.
Responsibilities:
• Managing a broad array of key business activities including store operations, sales, business development, consumer promotions & relationship management.
• Conducting the orientation program for new joiners, training them on company policies and local government rules, staffs shift, cash flow etc
• Developed strategies for effective store operations; queue management system; ensure prompt & efficient service
• Responsible for inventory control, stocks pilferage & back store management, safety provision, liaison with store staff
• Conceptualizing & implementing sales promotional, Discount & Mark down strategies.
• Interfacing with customers to understand their requirements & recommend viable solutions
• Spearheaded efforts across solving customer’s queries and complaints efficiently while collecting & collating feedback from customer to identify areas of improvement in the service level & ensure operations through accurate & timely delivery
• Managing and executing merchandise display standards as per latest key merchandise principal and triggering healthy competition among sales staff, vendors and suppliers
• Monitoring and supervising team activities and suggesting improvements in their performance
Achievements
• Successfully developed and implemented a loyalty scheme improved customer retention & boosted sales
• Successfully devised and implemented queue management strategies which saw a drastic drop in customer walk-away, improving customer satisfaction and increasing the average customer purchase.
• Successfully coordinated store promotions & displays, replacing queue barriers with merchandising panels and special product display generated impulse purchase from up to 10 percent of customers
MA Management, Marketing, HR& Finance
BSc. Fashion & Apparel design, in Design development,Manufacturing, Merchandising & Retailing