Mimi ألكسندر

Professional Experience
1. Memac Ogilvy, Kuwait
August 2011 - Till Date
Profile- PR Senior Account Manager

• Manage a diverse client portfolio while creating integrated strategies to develop potential/existing brand/product evolution
• Implementation of creative PR;media campaigns and responsible for overall media support across the clientele list
• Proactive Editorial development to raise the company profile and brand through a wide understanding of the local and regional markets, sectors and cultural barriers
• Some of the clients currently operating on locally and regionally include Burgan Bank, Equate, IKEA, CPA, Coke, ASAR Law firm, Etihad Airways, Kuwait Marriott Hotels, Abbott, Novartis, IBM GROHE, Coca Cola, several Al Shaya brands

2. Trans - Arabian Creative Communications (TRACCS), Kuwait
August 2009 - 2011
Profile- Senior Account Executive

• Clientele and Media relations, Update Reports, Business development and Constant Strategy & Tactical formation
• Maintain regular meetings with clients and working out effective public relations strategy to enhance client's image and good will.
• Draft press releases and other media related materials such as contributory articles, website content etc as well as developed and coordinated press/media events for print
• Organized press conferences and meets for the clients
• Clientele experience includes Qatar Airways, Reflections Dar Al Ghanim group, flydubai, British Airways, Tamdeen Entertainment, Flex Resorts, Ministry of Economic Affairs and regional clients

3. TBWA/Brodeur India, Bangalore
October 2008-April 2009
Profile- Account Manager

Job Profile:
• Responsible for most aspects of a client relationship
• Engaged with business development, strategic program planning and the development of creative concepts
• Formulating yearly, half-yearly, quarterly and monthly communication plans, identifying opportunities for media interactions, and preparing the media plans
• Drafting proposals for new clients in terms of research and scope for communication activities
• Drafting profiles, briefing notes, press releases, providing talking points and recommended responses to likely queries before one-on-one media interactions
• Organizing and executing press conferences, plant visits, promotional events across India
• Updating industry-specific and general media lists for Bangalore and major cities like Delhi and Mumbai
• Compiling dossiers and evaluating coverage, comparative analysis vis-à-vis industry majors
• Manage all and any kind of event which includes preparing invites, getting publicity for the event, carrying out the event successfully
• Assisted in the editing and format of company's newsletter


Clients: • METRO Cash and Carry, India, Business to Business (B2B) Wholesale
• Salarpuria Builders
• Biocon, Healthcare Company

Network Clients and Projects Undertaken
a) Basco-Japanese Design Firm
b) Petroleum Sports Promotion Board's inter-unit golf championship

4. Corporate Voice|Weber Shandwick, Bangalore
September 2007-September 2008
Profile- Account Executive

Job Profile:
• Identifying opportunities for media interaction, preparing the media plans for the forthcoming quarter
• Drafting profiles, briefing notes, press releases, providing talking points and recommended responses to likely queries before one-on-one media interactions
• Organising and executing press conferences, plant visits
• Back-end operations including media tracking - print, electronic and Internet
• Compiling dossiers and evaluating coverage, comparative analysis vis-à-vis industry majors
• Assisted in new business initiatives

Clients: • Herbalife, Selling weight-loss, nutrition and skin-care products
• Bid & Hammer, Auction House

Projects Undertaken: • Christel House India, Learning Center
• Steelcase, Global Office Furniture Leader
• 3M Digital Signage's
• Envirofit, Envirofit builds and operates self-sustaining businesses as an entrepreneurial, commercially-driven, independent, non-profit organization

5. Ogilvy and Mather Advertising, Bangalore
March - June 2006, October- February 2007
Profile - Public Relations Trainee

Clients assisted in:
• Himalaya Drug Company
• Yahoo
• Prestige Builders


• The Great Indian October Fest

6. Kuwait Future Co., Kuwait
December 2004 - June 2005
Profile- Business Coordinator
Kuwait Future Co. deals with new foreign ventures

7. Alam Al Tassameem, Advertising Company, Kuwait
June 2003 - January 2004
Profile- Designer Trainee

• Worked as a trainee with the creative team to enhance skills on diverse software's
• Participated in creative and innovative idea formations