Product Manager
Minapharm pharmaceuticals
مجموع سنوات الخبرة :15 years, 2 أشهر
Responsible for the cardiovascular portfolio (effox®, Deponit® and Lipanthyl®).
- Responsible for some products in the orthopedic and Rheumatology portfolio (Bon-one®, ..).
- Responsible for the relaunch of some strategic products as Srilane® cream (May 2015) and
Hydroquine tablet (July 2015). Both are showing marvelous success in terms of Rx & sales growth
and market share.
- I was responsible for the launch of Bon-one in El Sudan, Nov 2015. I conducted the medical & the
marketing trainings and organized meeting with eminent Sudan doctors. We also sponsored the
orthopedic society of Sudan annual meeting.
- Responsible for the business development files of the new products, which include the search for
the new products, pricing decisions, naming and both sales & market share forecast. Examples of
products approved are (Humira® generic, Factor 8 generic, Xeljanz® generic, Ranolazine® generic,
Colchicine® 1mg generic).
- Member of digital marketing team, including creating & monitoring the social media posts and the
health blog content.
- Market research activities. (Local & has a cross-functional role with the Exporting department).
- Highly effective leadership, communication, motivational and inspirational skills, which led to
increasing team spirit.
- Company Speaker in events, meet the expert meetings & group meetings.
- Responsible for medical & products training for the sales force. Also, Designing, launching and
monitoring of innovative interactive E-detailing brochures.
- Developing innovative patient centric promotional campaigns and materials.
* Member of Merck Marketing Talent pool
Managing and Coaching a team of part timers.
- Training for new comers.
- Responsible for expert meetings presentations within the team.
Marketing project to develop a full market plan for a new product of MERCK
(Saizen®) with an external marketing company for one year.
- Participate in developing marketing plans for new products (Concor AM® & Gonal-f®).
- Marketing assignment acting as product manager for Praxilene® which involved creating new
messages, approach speakers and organizing and executing marketing activities.
- Medical and Marketing training for new comers.
- KOLs management.
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