Marketing & Communications Executive
Alabbar Enterprises
مجموع سنوات الخبرة :11 years, 5 أشهر
This company is the parent company for a variety of retail & franchise operations based in both the Middle East and Asia.
Reporting to the Head of Marketing & Communications of F&B/Retail, I am responsible for:
- Working on the overall marketing, social media & PR activities for 5 F&B concepts
- Developing and executing marketing, PR, and social media campaigns
- Strategy, content development & management for social media pages (Facebook, Twitter, Instagram)
- Increasing PR coverage via media outreach, press releases, PR campaigns
- Planning events, launches from inception to finish (including on site press/client relations)
- Building & maintaining relationships with key media & influencers to enable brand awareness & partnerships
- Planning & assisting food photo shoots
- Working along operations team to roll out the marketing calendar
- Writing creative briefs to in-house graphic design team & liaising with them for promotional collateral
- Competitive analysis of restaurant industry
The company is active for Consumer Lifestyle Products in Middle East. Reporting to the Category Lead, Personal Care, I was responsible for:
- Product portfolio management
- Campaign development & activation
- Market introduction for product categories with global BU
- Drive planning, execution & supervision of product launches & marketing activities for key countries with sales, distributors & supply chain
- Working closely with agencies on ATL & BTL campaigns
The company was active for Consumer Lifestyle Products in Middle East & Africa. Reporting to the Senior Marketing Manager, Health & Wellness, I was responsible for:
- Plan & implement Pan-Arab regional campaign for new product range launch
- Build Oral Healthcare category with medical marketing & consumer awareness
- Manage & fully roll out annual customer/distributor retail event
- Develop product training to internal & external stakeholders & consumers
- Create & implement in-store brand solutions
The company was active as an e-commerce business for retail consumers in Middle East. Reporting to the Marketing Manager, I was responsible for:
- Establishing the consumer profile
- Analyzing market trends
- Create promotional buzz & marketing on Facebook page
- Working with Sales, Digital & Marketing to build business case
• Dean’s list for Spring semester at the American University in Dubai – April 2012 • Dean’s list for Fall semester at the American University in Dubai – December 2011
• Manager of football club for American Academy for Girls – 2008
• Platinum award for contribution of 150+ hours to community service, Emirates International School – 2007