Mina Shawky

Head of Emerging Categories (Home, Books, stationary, Sport and Automotive) 7/2018-Present
Reported to Commercial director, lead Key account managers for each category to achieve monthly target, open new accounts and identify new market opportunities.
• In only one year succeeded to shift the rank of categories from 24, 18, 16, 10 to 18, 10, 7, and 5 in term of sales.
• Launched new projects to first in world to sell real Cars online.
• Convinced three tycoon in oil industry to sell at Jumia and invest (Mobil, Shell and Total).
• Managed categories to be profitable from -30% GP to +3% GP in year and Half.
• Coached team to know the main terms of business and how to treat with key accounts.
• Achieved sales growth 30% YOY 2017/2018.

Reported to Director of Sales manager wisely managed multiple sales teams (Ecommerce, Electronic stores and call center) to achieve goals.
Certified instructor for Minlo Academy, tailored soft skills courses with HR for sales force skills development.
• Improved visibility online 75%, using E-FMOT scorecard developed by Proctor& Gamble leads to sales increase 200%.
• Launched products Brand stores online via Souq and Jumia enhanced sales conversation rate from 1.2% to 4.6%.
• Grew sales 50% over 6 months by analyzing customer objections and training 20 agents on ways to handle those objections.
• Negotiated a tailored shipping rate with couriers, provided a unique service for customers and cutting cost by 15%.
• Persuaded management to invest in Electronic stores by enhancing visibility, boosting overall sales by 30%.
• Decreased credit period from 60 to days 30 by persuading accounts with 2% invoice discount, increased cash flow 12%.

Spearheaded team to expand the company portfolio over the retail online store and achieve department goals.
• Managed retail online stores business, achieved year-on-year revenue growth of 240%.
• Planned all marketing activities included on site merchandising, campaigns optimization via retail online partners.
• Developed sales by enhancing and monitoring the warehouses stock availability and cash collection.

• Surpassed leaded a team of 3 making B2B deals with Banks and Big companies to promote company products.
• Generated corporate leads database, increased sales 70%.
• Developed a benefit program for multinational companies’ employees, set up booths and exhibition boosted sales 30%.

• Surpassed leaded a team of 3 making B2B deals with Banks and Big companies to promote company products.
• Generated corporate leads database, increased sales 70%.
• Developed a benefit program for multinational companies’ employees, set up booths and exhibition boosted sales 30%.

• Successfully over achieved a monthly target of credit card sales (40 over 30) per month.
• Selected wisely targeted customers with extra chance to be approved, saved time and effort 50%