مينا فهمي

Responsibilities:
• Day-to-day operations, technical support and online content creation & development for the Group websites, Apps, intranet and online platforms.
• Working with Group IT and digital team to set plans for websites, e-commerce platforms, e-mail marketing and social media campaigns for the Group/own concepts/brands.
• Researching for web technologies to use, online platforms, CMS choice and digital campaigns.
• Develop and Design web application user experience, making sure they are following web coding standards and guidelines with great attention to performance, SEO, accessibility, A/B testing.
• Writing project scope, design & development plans and sitemaps for full web and optimised mobile versions.
• Assisting in digital design activities such as user interface design, user experience, information architecture, prototyping and wireframing.
• Frontend development including HTML/CSS/jQuery development, quality assurance and testing Backend development and CMS implementations.
• Copy writing, content translations: preparing content, getting quotations/ approvals.
• Working with internal and external content providers, editors and designers to ensure channels are up to date and aligned with the Group strategy.
• Ensuring that all platforms have a consistent look & feel and meet the needs of target audiences with high usability. • Visual and video content creation using graphics software/tools such as Photoshop, video tools and online platforms such as movie maker, Vimeo and Youtube.
• Follow-up on tasks and phases completion using project management tools such as basecamp.
• Writing technical requirements and briefs for web pages optimising, integrations with other services/platforms, enhancing content and new social implementations.
• Performing regular follow up with IT and external suppliers on ongoing support, hosting plans, upgrading and backup tools, domain registration and renewals.
• Implementing Google Analytics (event tracking, goal setup and custom reporting).
• Executing best practices for mobile, SEO, SEM and optimization of paid search campaigns.

Achievements:
• Group intranet (web-based, built with MS SharePoint 2013): worked on whole content for 8 countries in English & Arabic, support usability and development issues. I worked with SharePoint developers (outsourced) and creative team in Havas digital to build the new version of the intranet including writing design brief, development plan, technical scope, timetable and sitemap, supervising the designers/ developers to ensure the delivery and testing of the daily technical requirements.
• Group website: supported old website usability/content and worked on the revamp including content management using customised CMS developed with PHP- working closely with internal digital team on Google analytics, tag management, SEO support.
• Careers website: content management using Umbraco CMS working with HR dept. and technical team on user interface & usability.
• E-Commerce websites: Web usability support, ensuring content such as offers and campaigns are available on the site to meet deadlines, web pages optimisations and analytics.
• Support social media & digital platforms: Group LinkedIn page, email newsletters and brands' digital channels (YouTube, Facebook).
• Corporate screens: designing presentations for the group internal communications, video production, administrating content on servers/signage in all countries, working closely with supplier for technical and CMS requirements.
• Email marketing: HTML, CSS, Photoshop and other email design/development tools and digital marketing platforms.
• Online surveys creation, sending emails to targeted users and analysing results.
• I prepare weekly/monthly status and web analytics’ reports for business units’ managers with full detailed figures and analysis for traffic, user activities and recommendations for continuous improvement.

• Assisting in designing, developing and providing technical support to the Emaar websites, portals & e-marketing tools.
• Working closely internally with all end users across various business segments such as Emaar Malls, Emaar Hospitality etc as well as externally with vendors.
• Provides operational support to Emaar Corporate Website (Emaar.com) and other key websites of Emaar entities.
• Provides operational support to Emaar e-services and other portal/web applications.
• Responsible for deploying and maintaining websites / mobile websites, quality assurance and conducts code review regularly.
• Administers and supports SharePoint Intranet and CMS implementations.
• Set up monthly schedules for Google Analytics.
• Prioritizes and plans tasks well and complete tasks within set deadlines.
• Ensures high level customer service.
• Develops & maintains custom applications on the Emaar web infrastructure.
• Keeps pace with latest technology and development tools.
• Conducts research and analysis on new and upcoming apps, web concepts, technologies and solutions and see how they can be best adopted my Emaar.
• Meets with business stakeholders and assists in gathering their requirements for mobile, web and social media deliverables.
• Documents requirements to be used by the development teams in developing the concerned solutions.
• Prepares any related manuals or user guides required.
• Project management, requirement identification, configuration management, project planning, reporting, effort estimate, development team management, and project conformance to company quality standards.
• Manage scope, change requests, risks, and resources allocation/utilization.
• Review project design to ensure compliance to customer requirements and internal systems.
• Track project schedule and activities till project completion.

• Managing projects from inception through launch: project budgeting, scheduling, and project performance tracking.
• Maintaining updated project documentation: schedules, status reports, budget tracking, timesheets etc.
• Create, follow up and execute the workflow processes.
• Completion of production tasks (i.e., content management and input, copy writing, HTML, etc.).
• Create Google Analytics reports and giving recommendations for increasing business on websites.
• Running SEO Checklists.
• Demonstrating initiative and resourcefulness to meet project milestones, internal team needs and clients expectations.
• Communicating with internal and client teams effectively to ensure expectations are set and all deliverables met on schedule and within budget.
• Ensuring stringent quality control process for all deliverables.
• Ensure a positive, collaborative work environment for the team.
• Construct clear, concise, error-free, communications (written and verbal) that provide details required for a specific audience (internal and client) including clear expectations/action requested, and relevant implications (i.e., timing, costs, etc.).
• Being the primary liaison between clients and WVSS management, creative and technical teams.
• Manage the full web project life cycle, from briefing to final delivery.
• Write proposals that outline project costs and technical information.
• Ensure that our high quality standards are met on every single project.
• Provide other documentation as needed, compose the company’s newsletter, write blog articles, etc .
• Supporting the technical team and building online media plans.
• Manage day to day client relationships and make recommendations to optimize clients performance.

Content Creation for anayou.com
• Supervising and managing the day to day functions of the Content Team.
• Reporting to Manager on a daily and weekly basis.
• Supporting website maintenance, reporting bugs & solving technical issues.
• Submitting website news, events and new content on twitter account through Hootsuite, Managing website Facebook page,
YouTube channel:
- http://twitter.com/#!/ana_you
- https://www.facebook.com/DigitalArabia
- http://www.youtube.com/user/digitalarabia
• Posted ad communicated media content updates through the varied social media portals.
• Creating Picture stories, Photo Galleries, Movies Lists ..etc
• Responsible for creating and updating all featured banners and artwork on the world of entertainment.
• Creating wallpapers & lyrics.
• Classifying the raw content, create or modify the content genres/keywords map in order to create content genres standards.
• Labeling the content; assigning all relevant metadata to the raw content, as well as embedding the assigned keywords to the
content.
• Ingesting all labeled content to the Platform.
• Assuring the quality of the ingestion process, reporting and following up on any ingestion problems with the technical
counterparts of the team.
• Follow up on the delivery of the raw content from content providers.
• Managing website moderation using SharePoint for uploading bugs.
• Optimize various site components including keywords & copy, page title/descriptions, meta tags, internal linking, site maps and directory submissions.
• Follow SEO guidelines with respect to coding and adherence to established copy/keyword standards.
• Monitor and report on overall SEO program success with regard to key metrics including: traffic, keyword ranking, indexed pages, back links using Google Analytics.
• Actively improve knowledge of SEO best practice to develop and recommend new SEO strategies.

• Supervising and managing the day to day functions of the Web Design team
• Reporting to General Manager on a daily and weekly basis
• Recruiting and training my team
• Supervising, motivating and monitoring my team performance
• Maintaining detailed knowledge of the company's products or services
• Keeping abreast of what competitors are doing
• Setting budgets/targets
• Liaising with senior management
• Coordinating between client requests and Account Managers
• Setting deadlines, criteria and pricing for project completion
• Developing and maintaining web design and development for clients
• Evaluating projects in terms of quality, timeliness and required team work
• Maintaining the quality of the developed products according to the client’s requirements
• Attending company meetings regarding performance, duties and organizational development
• Researching new tools to develop and enhance products
• Conduct regular staff meetings my team
• Assisting with other duties and responsibilities as required

• Designs and develops the Web User Interface for websites & e-business solutions. This includes screens design workflow and its implementation
• Build web form (HTML files), DHTML for a home page given PSD format.
• Split and slice it manually using Adobe Photoshop.
• Use .net or java script validation for the web forms created.
• Create the style sheet (CSS) and skins for the web forms.
• Handle Usability and Graphical appearance.
• Uses of CMS (Content Management System).