Mirela Smajovic

- Responsible for leading overall marketing functions through a turnaround for UAE, Kuwait, Qatar, Oman, Bahrain, India and KSA as regions of responsibility for automotive, off-highway and marine business.
- Serving as an integral member of the strategic management team and developing and implementing apt growth strategies.
- Accountable for devising marketing strategies tailored to benefit local markets, budget development and control, implementation of in-house communication programmes to communicate brand values, company and employee marketing.
- Ascertained integration of communication and branding objectives of the entire company and its official business partners across GCC to CI and branding standards throughout all designs, advertising, signage, exhibitions, digital materials, public relations, collateral and all other company activities.
- Administering preparation of printed promotional materials including catalogs, brochures, flyers, programme and media guides.
- Actively researching, developing and editing content of the company’s website including SEO techniques and digital marketing campaigns.
- Enabling local and regional marketing campaigns and messages across media, press and marketing communications agencies and outdoor advertising as well as direct marketing.
- Conducting ongoing customer/market research and demographic profiling to determine and capitalize on unaccomplished market needs; enabling analysis of competitor products and other trends.
- Accountable for managing diverse events, including seminars, customer awards days, conferences, trade shows and exhibitions and internal employee events.
- Facilitating appropriate training to employees on diverse aspects relating to email etiquette, cultural understanding, customer service, sales excellence and PowerPoint presentations.

- Effectively supported the Managing Director and senior management in all operational activities including marketing, secretarial duties and training. Liaised with ZF Group Offices worldwide as well as delivering regional support. Instrumental in developing organisational plans, policies and procedures.
- Accurately maintained local website, oversaw internal and external corporate communication and ensured availability of all printed marketing materials while enabling accomplishment of corporate design requirements.
- Executed market campaigns along with the workshop and sales team and undertook proper market research as well as organising and coordinating projects, advertising promotions and exhibitions.

- Effectively maintained individual sales target in a new launched international leading high-end US department store concept and attained an award for highest closing ratio in the assigned department area.
- Accountable for promoting business through creative merchandising, execution of special promotional programmes and ensuring an overall positive shopping experience. Evaluated competitor products and gathered market intelligence.
- Provided training to 30 sales representatives on luxury brands, regional knowledge, competitors, corporate structure, home terminology, style icons, loyalty programme of company and corporate culture, values, norms and procedures as well as new sales staff in customer service, cash handling techniques and credit card procedures; assisted them in closure of sales.

- Actively involved in all aspects of company start-ups including cross-functional duties within various departments and other responsibilities such as accounting and sales, marketing and events, client relations and business development.
- Served as a focal point of contact for major customers, vendors and professional consultants.
- Administered all aspects of customer relations including credit management, customer support, problem identification and delinquent accounts. Analysed economic conditions, business trends, potential markets and competitors.

- Enabled promotion and sales of advertising solutions and marketing programmes to high end B2B clients.
- Adopted an integrated and creative approach to develop balanced programmes for clients to expand their respective brands and businesses.