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Mirna Arab, Digital Marketing Manager

Mirna Arab

Digital Marketing Manager·Multiframes - Digital & Online Agency

Lebanon

Bachelor's degree, Marketing

Work experience

Total years of experience: 4 years, 6 months

Digital Marketing Manager

January 2017 - November 2018

Multiframes - Digital & Online Agency

Beirut, Lebanon

January 2017 - November 2018

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Manage the implementation, tracking and measurement of marketing campaigns
- Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity
-Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
- Maintaining companies social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
- Brainstorm new and creative growth strategies
- Collaborate with agencies and other vendor partners by requesting bids and RFPs
- Evaluate emerging technologies by conducting researches and studies
- Provide thought leadership and perspective for adoption where appropriate
- Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested
- Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
- Monitor the team’s progress, identify shortcomings and propose improvements
- Understanding sales contracts and track sales leads and clients' requests
- Arranging sales meetings
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
- Coordinating production of collateral and trade show displays, and preparing marketing materials for distribution

Company industry:
Software Development
Job role:
Marketing and PR

Recruitment Coordinator & Social Media Specialist

January 2016 - December 2017

Amaken Business Solutions

Beirut, Lebanon

January 2016 - December 2017

- Responsible for the full recruitment life cycle for any position assigned but not limited to, sourcing, screening, interviewing
- Checking references and on boarding qualified candidates based on departmental business needs and requests
- Identifies difficult job vacancies and investigates the best recruitment approach for them
- Identifies passive and active candidates by leveraging a variety of recruitment resources such as job boards, social media, resume databases, job fairs and referrals; communicates and coordinates recruitment advertising
- Communicating employer information and benefits during screening process
- Administrate the creation and publishing of relevant, original, high-quality content SEO/SEM tactics Online Marketing Strategy
- Monitor the social media channels Plan, design and produce the walk of legends event while managing all project delivery elements within time limits Liaise with clients to identify their needs and to ensure customer satisfaction
-Organize facilities and manage all events’ details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material

Company industry:
Business Consultancy Services
Job role:
Consulting

Account Management Executive

June 2015 - December 2015

IT Grammar-Computer Training Center

Beirut, Lebanon

June 2015 - December 2015

-Testing: Register, monitor examines during exam through VUE systems.
-Indoor Marketing;Sales executive: give clients "Businesses or Students" information about the courses and register them. Prepare training offer & quotation. Respond to all customer inquiries via telephone and emails.
-Posters: Design the posters, catalogs, PowerPoint presentation slides for all marketing materials for IT Grammar.
-Social media: Advertise IT Grammar courses through social media, monitor & respond for all the questions.
-Accounting: Collecting the fees for the courses and exams, prepare invoices and receipts, access to deposit money in IT Grammar account, prepare accounting files for all the expenses and report it to the manager.
-Schedule and Attendance: prepare IT courses schedule, prepare the students' attendance sheets, issue the attendance certificate for students, distribute IT Grammar survey.

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Sales representative

February 2012 - January 2013

Alpha Business Center

Beirut, Lebanon

February 2012 - January 2013

-Sales representative in Stationary.
-Cashier: in copy-center, Cafe, and Stationary.
-Prepare the end-of-day cash flow statement for the 3 stations in the copy-center.
-Date Entry: Invoices

Company industry:
Other Business Support Services
Job role:
Sales

Education

Lebanese International University

January 2015

January 2015

Bachelor's degree, Marketing

Lebanon

Lycee Fakhereddine

June 2012

June 2012

High school or equivalent, Socioeconomic

Lebanon

Skills

Market Research
Expert
Market Research
Expert
Media Advertising
Expert
Media Advertising
Expert
Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Sales
Expert
Sales
Expert
SALES
Expert
SALES
Expert
ALPHA
Beginner
ALPHA
Beginner
CASHIER
Beginner
CASHIER
Beginner
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
SPSS
Beginner
SPSS
Beginner
STATISTICS
Beginner
STATISTICS
Beginner
Social Media
Intermediate
Social Media
Intermediate
Adobe photoshop
Intermediate
Adobe photoshop
Intermediate
Adobe illustrator
Intermediate
Adobe illustrator
Intermediate
Facebook Ads Manager
Expert
Facebook Ads Manager
Expert
Google Ads
Intermediate
Google Ads
Intermediate
Google Analytics
Intermediate
Google Analytics
Intermediate
Market Research
Expert
Market Research
Expert
Media Advertising
Expert
Media Advertising
Expert
Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Sales
Expert
Sales
Expert

Languages

Arabic

Expert

English

Expert

French

Expert

Hobbies and interests

Sports( jogging , tennis and swimming) Reading ,photography , cooking