Mirza Faraz Alam

• Achieved the Sales Volume and Realization as per the aggressive business plan with significant focus on synthetics lubricants, and continual efforts to ensure a volume growth of 40% and revenue growth of around 50% over the previous year
• Handled and managed all 3 sales channels comprising both B2B and B2C sales for Automotive lubricants in entire M.P. through an organized network of 2 authorized distributors
• Managed distributor’s sales team of 15 members to generate awareness and demand, expand distribution and availability by adding new accounts, enhance customer experience to build brand loyalty
• Identified business potential within the territory through market research and insights, designed a clear and defined micro route map for each district to achieve volume extraction and penetration
• Increased value extraction through distributors with 200+ new account acquisitions, train the sales team to up-sell in existing accounts and manage their pipeline through effective use of proprietary EM sales tools
• Led and implemented all the local marketing efforts, promotions, company and distributor level schemes, product launches, brand building and activation activities across all 3 product line categories in M.P.
• Managed Trade Accounts Receivables, Credit and OPEX as per the established plans and guidelines
• Maintained and managed business relationship successfully with 350+existing customers & distributors
• Coordinated with support functions within organization to address the technical needs of the customers

• Member of the founding team; worked end to end from incubation of idea, feasibility studies, survey and online questionnaire design, data collection, conceptualization and design of web application and web portal, development of software, coordinating with team of developers, online testing and optimization
• Identified target audience, designed a pitch for potential clients and gained business to break even cost
• Prepared professional pitch for investors to attract investment for expansion and participated in summits

• Led a 30 member team to deliver Whisper Choice and Maxi volume with a constant 99%CFR, zero quality incidents, low MTBF and zero unplanned stops
• Led Choice production volume expansion; increasing capacity utilization by 12.5% in Mandideep plant
• Eliminated losses to increase production reliability by 4% using P&G’s Focused Improvement system
• Introduced low cost packaging automation to deliver $ 300M savings and eliminate 120 contractors
• Managed and allocated $ 454M capital to ensure production line availability and meet supply chain needs
• Organized and managed offsite for the Feminine Care Dept., designed team building activities

• Led a 10 member team to implement marketing activities and scheme with annual budget of Rs 20 million
• Ensured product merchandising at dealer outlets, timely grievance resolution of dealers and after sales support to key accounts to build brand loyalty amongst the existing partners
• Conducted market research and planning to continuously achieve business goal, sales targets and brand equity; part of the famous ‘Bakwaas Ad, First Class Bread’ campaign running in newspapers
• Engaged consumers through ‘recipe competitions’ in various local market and neighbourhoods in Delhi