Mirza Abdul Sathar

• Recommend service and product enhancement to improve the sales potential and customer satisfaction
• Ensure the delivery of targets through individual recognition, performance review, people management and reward
• Meet with customers to discuss their evolving needs and to assess the quality of the company’s relationship with them
• Determine the company’s gross-profit and annual unit plans by analyzing trends and results and implementing marketing strategies
• Develop field sales action plans to facilitate the implementation of the regional sales programs
• Maintain technical and professional knowledge by reviewing professional publications, participating in professional societies and establishing personal networks
• Plan for the achievement of individual and divisional targets in alignment with the strategies and policies of the company
• Establish sales objectives by projecting expected sales volume and forecasting and developing sales quotas for territories and the region
• Keep current with economic indicators, changing trends, supply and demand and competitors to maintain sales volume and product mix.
• Positively contribute to team effort by accomplishing related results
• Provide the necessary support to sales associates to enable them to generate market leads and close new deals
• Develop and implement new programs, sales initiatives and strategies to capture key demographics
• Document customer interactions and maintain data related to activities, accounts and partners
• Design cross-selling programs and campaigns
• Ensure the effectiveness of cross-selling activities by guiding employees
• Uplift the regional sales volume to its possible best
• Organize training for new staff
• Develop and review long- and short-term sales strategies
• Develop and maintain channels between product developers and resellers
• Participate in interviews and the processes of recruiting new employees.

• Implement Sales & Marketing strategy of the Division / Product range in the market.
• Ensure / Implement that the sales force properly equipped, trained, and motivated to achieve their targets by providing best service practices to the customers.
• Build and maintain professional relationships with the decision makers in the market to achieve the set targets.
• Ensuring that the sales personnel are adhering to the company policy & guidelines.
• Ensuring Brand objectives are met as per the guidelines of the Division Manager.
• Direct the Sales personnel in identifying and pursuing new business opportunities in the respective territory.
• Conducting strategic meetings with customer, negotiate and finalize BDA and ensuring implementation.
• Conducting regular sales meeting to evaluate the performance and take corrective steps to drive sale.
• Conducting performance appraisal and evaluation (Quarterly & Annually) of the sales force of the channel.
• Actively participate and get involved in new business development opportunities.
• Ensuring that the volume and value sale target allocated is achieved.
• Focusing of improved distribution, visibility, share of shelf in the category, market share growth for each brand.
• Monthly Analysis report and Quarterly business review to Division Manager.

• Worked as Sales Merchandiser in all B class outlets; Fathima, K.M.Trading, Safa Express, Alam, Al Maya etc..
• Preparing daily sales and visibility report, checking on daily stocks.
• Reporting on various changes on price, promotion and visibility of competitor products.
• Managing gondolas, pallet displays, maintain shelf visibility.
• Keeping track of distribution and finding new outlets to increase business.
• Collecting payments on time.
• Handling logistic activities related to the warehouse and monitoring the movements of stocks in van.
• Following FIFO for Food and Beverages (F&B) to avoid expiry of products on shelves.

• Responsible for effective sales team management to achieve sale, distribution, and revenue targets.
• Responsible for ensuring that each team member has KPI’s and targets (monthly, weekly & daily); daily performance review / analysis for each KPI; and production and submission of the daily KPI report.
• Ensuring 100% accuracy in order booking and investigates on all undelivered orders (cancelled / pending) and take corrective actions after discussing with logistics.
• Leading team in conducting price surveys, analyzing and advising Regional Manager on what is happening and what has to be done.
• Responsible for ensuring that company assets/ equipment are used exclusively for company products - no abuse / misuse.
• Responsible for effective and timely initiation and execution of BDA’s (Business Development Agreements)
• Ensure that all the routes and area are covered aggressively and that the Sale Supervisors understand the sales plans for their area.
• Interact with the sales supervisors and sales team to build up a healthy relationship.
• Conduct on the job training along with the Sales personnel to ensure that sales, Collection and merchandising objective are being achieved.
• Monitor the competitor’s selling activities and report back to the management.
• Handling all customer’s / consumers complaints promptly and efficiently.
• Control the expenses and operate within the approved budget.

mplementation of Off Shelf Displays & Specialized stands
• Keeping track of distribution of new lines & its availability.
• Listing of new products and ensuring product availability in the market.
• Keeping track of distribution of new lines & its availability.
• Follow -up of payments and thereby receiving them on company due dates.
• To keep track of counterfeit of products, communicate with merchandiser and ensure share of shelves.
• Weekly briefing with Supervisors and Management Team on Market feedback.
• Understanding customer’s problems and resolving then and there itself, bringing together necessary resources to deliver on customer objectives.

• Communicating with customer regarding the transportation services.
• Responsible for maintaining the existing customers and potential customers.
• Handling and swiftly resolving customer complaints in a professional and effective manner.
• Meeting clients on daily basis and generating sales report for that client to the company.
• Dealing with customer grievance, conducting Customer Satisfaction Survey.
• Providing assistant to the staffs, employees, visitors and clients.