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Mirza Abdul Sathar, Regional Sales Manager

Mirza Abdul Sathar

Regional Sales Manager ·Mondelēz International, Transmed Overseas Inc.

United Arab Emirates

Bachelor's degree, Commerce

Work experience

Total years of experience: 17 years, 11 months

Regional Sales Manager

January 2024 - Present

Mondelēz International, Transmed Overseas Inc.

Abu Dhabi, United Arab Emirates

January 2024 - Present

• Recommend service and product enhancement to improve the sales potential and customer satisfaction
• Ensure the delivery of targets through individual recognition, performance review, people management and reward
• Meet with customers to discuss their evolving needs and to assess the quality of the company’s relationship with them
• Determine the company’s gross-profit and annual unit plans by analyzing trends and results and implementing marketing strategies
• Develop field sales action plans to facilitate the implementation of the regional sales programs
• Maintain technical and professional knowledge by reviewing professional publications, participating in professional societies and establishing personal networks
• Plan for the achievement of individual and divisional targets in alignment with the strategies and policies of the company
• Establish sales objectives by projecting expected sales volume and forecasting and developing sales quotas for territories and the region
• Keep current with economic indicators, changing trends, supply and demand and competitors to maintain sales volume and product mix.
• Positively contribute to team effort by accomplishing related results
• Provide the necessary support to sales associates to enable them to generate market leads and close new deals
• Develop and implement new programs, sales initiatives and strategies to capture key demographics
• Document customer interactions and maintain data related to activities, accounts and partners
• Design cross-selling programs and campaigns
• Ensure the effectiveness of cross-selling activities by guiding employees
• Uplift the regional sales volume to its possible best
• Organize training for new staff
• Develop and review long- and short-term sales strategies
• Develop and maintain channels between product developers and resellers
• Participate in interviews and the processes of recruiting new employees.

Company industry:
FMCG
Job role:
Sales

Field Sales Manager

August 2018 - Present

Gulf Trading And Refrigerating Company

Abu Dhabi, United Arab Emirates

August 2018 - Present

• Implement Sales & Marketing strategy of the Division / Product range in the market.
• Ensure / Implement that the sales force properly equipped, trained, and motivated to achieve their targets by providing best service practices to the customers.
• Build and maintain professional relationships with the decision makers in the market to achieve the set targets.
• Ensuring that the sales personnel are adhering to the company policy & guidelines.
• Ensuring Brand objectives are met as per the guidelines of the Division Manager.
• Direct the Sales personnel in identifying and pursuing new business opportunities in the respective territory.
• Conducting strategic meetings with customer, negotiate and finalize BDA and ensuring implementation.
• Conducting regular sales meeting to evaluate the performance and take corrective steps to drive sale.
• Conducting performance appraisal and evaluation (Quarterly & Annually) of the sales force of the channel.
• Actively participate and get involved in new business development opportunities.
• Ensuring that the volume and value sale target allocated is achieved.
• Focusing of improved distribution, visibility, share of shelf in the category, market share growth for each brand.
• Monthly Analysis report and Quarterly business review to Division Manager.

Company industry:
FMCG
Job role:
Sales

Sales Merchandiser

January 2012 - November 2022

Al Ahlia General Trading - Coca Cola

Abu Dhabi, United Arab Emirates

January 2012 - November 2022

• Worked as Sales Merchandiser in all B class outlets; Fathima, K.M.Trading, Safa Express, Alam, Al Maya etc..
• Preparing daily sales and visibility report, checking on daily stocks.
• Reporting on various changes on price, promotion and visibility of competitor products.
• Managing gondolas, pallet displays, maintain shelf visibility.
• Keeping track of distribution and finding new outlets to increase business.
• Collecting payments on time.
• Handling logistic activities related to the warehouse and monitoring the movements of stocks in van.
• Following FIFO for Food and Beverages (F&B) to avoid expiry of products on shelves.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor

July 2015 - June 2018

Masafi Mineral Water

Abu Dhabi, United Arab Emirates

July 2015 - June 2018

• Responsible for effective sales team management to achieve sale, distribution, and revenue targets.
• Responsible for ensuring that each team member has KPI’s and targets (monthly, weekly & daily); daily performance review / analysis for each KPI; and production and submission of the daily KPI report.
• Ensuring 100% accuracy in order booking and investigates on all undelivered orders (cancelled / pending) and take corrective actions after discussing with logistics.
• Leading team in conducting price surveys, analyzing and advising Regional Manager on what is happening and what has to be done.
• Responsible for ensuring that company assets/ equipment are used exclusively for company products - no abuse / misuse.
• Responsible for effective and timely initiation and execution of BDA’s (Business Development Agreements)
• Ensure that all the routes and area are covered aggressively and that the Sale Supervisors understand the sales plans for their area.
• Interact with the sales supervisors and sales team to build up a healthy relationship.
• Conduct on the job training along with the Sales personnel to ensure that sales, Collection and merchandising objective are being achieved.
• Monitor the competitor’s selling activities and report back to the management.
• Handling all customer’s / consumers complaints promptly and efficiently.
• Control the expenses and operate within the approved budget.

Company industry:
FMCG
Job role:
Sales

Sales Executive

December 2012 - April 2015

Al Ahlia General Trading - Coca Cola

Abu Dhabi, United Arab Emirates

December 2012 - April 2015

mplementation of Off Shelf Displays & Specialized stands
• Keeping track of distribution of new lines & its availability.
• Listing of new products and ensuring product availability in the market.
• Keeping track of distribution of new lines & its availability.
• Follow -up of payments and thereby receiving them on company due dates.
• To keep track of counterfeit of products, communicate with merchandiser and ensure share of shelves.
• Weekly briefing with Supervisors and Management Team on Market feedback.
• Understanding customer’s problems and resolving then and there itself, bringing together necessary resources to deliver on customer objectives.

Company industry:
FMCG
Job role:
Sales

Business Development Executive

July 2008 - December 2011

Westlink General Transporting

Abu Dhabi, United Arab Emirates

July 2008 - December 2011

• Communicating with customer regarding the transportation services.
• Responsible for maintaining the existing customers and potential customers.
• Handling and swiftly resolving customer complaints in a professional and effective manner.
• Meeting clients on daily basis and generating sales report for that client to the company.
• Dealing with customer grievance, conducting Customer Satisfaction Survey.
• Providing assistant to the staffs, employees, visitors and clients.

Company industry:
Motor Vehicle Passenger Transport
Job role:
Sales

Education

University Of Kerala

June 2005

June 2005

Bachelor's degree, Commerce

India

GPA (percentage): 60%

GPA (percentage): 60%

Skills

Result Oriented
Expert
Result Oriented
Expert
Teamwork
Expert
Teamwork
Expert
Team Management
Expert
Team Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Sales Management
Expert
Sales Management
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
ADVISING
Expert
ADVISING
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
MICROSOFT EXCEL
Expert
MICROSOFT EXCEL
Expert
MICROSOFT POWERPOINT
Expert
MICROSOFT POWERPOINT
Expert
NEW BUSINESS DEVELOPMENT
Expert
NEW BUSINESS DEVELOPMENT
Expert
STATISTICS
Expert
STATISTICS
Expert
Leadership
Expert
Leadership
Expert
Team Leader
Expert
Team Leader
Expert
Planning
Expert
Planning
Expert
Marketing
Expert
Marketing
Expert
Transportation
Expert
Transportation
Expert
School Management
Expert
School Management
Expert
Administration
Expert
Administration
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Hindi
Expert
Malayalam
Expert
English
Expert

Hobbies

  • Photography, Travelling , Music and Movies