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تم إلغاء حظر المستخدم بنجاح
Mélina Tiraskis, Brand Manager

Mélina Tiraskis

Brand Manager·Maritime And Mercantile International - Mmi

الإمارات العربية المتحدة

ماجستير, Marketing And Advertising

الخبرة العملية

مجموع سنوات الخبرة: 6 سنوات, 7 أشهر

Brand Manager

أكتوبر 2019 - مايو 2020

Maritime And Mercantile International - Mmi

دبي، الإمارات العربية المتحدة

أكتوبر 2019 - مايو 2020

Responsible for managing the Champagne & Wine portfolio which includes Moët & Chandon, Veuve Clicquot, Dom Pérignon, Ruinart, Krug, Cloudy Bay and Terrazas de los andes, in the on-trade and retail channels, ensuring to deliver key performance targets and grow positively the business:

- Developed and implemented annual marketing plans, in line with agreed KPIs, brand objectives & strategies and ensured best-in-class execution of the brand activation, adhering to marketing budget and profit growth
- Created and developed local marketing programs to win / secure pouring trade deals, to drive brand awareness and desirability as well as to drive consumption via right price positioning to maximise sales
- Managed day-to-day customers’ requests across more than 100 outlets in an efficient and strategic manner, including mutual business needs, POSM and product supply, special events / occasions, branding collaterals, bespoke visibility and development of new brand assets
- Worked closely with internal stakeholders, brand owners and external agencies for smooth operations and high-quality results
- Owned, managed and drove the A&P budget for the relevant brands
- Monitored the sales, evaluated marketing Return on Investments, conducted consumer insights surveys as well as market and brand performance analysis in order to increase revenue and performance, explore new opportunities and build differentiated advantages
- Supplied monthly reports and supported quarterly business reviews

Key Achievements:
- Achieved +31.5% of Gross Profit vs PY
- Activated 5 key Maison global platforms, launched 1 Veuve Clicquot flagship, planned 2 large scale of events, created and implemented numerous successful marketing programs / brand activation in high-end outlets and conducted market analysis & consumer insight survey for setting-up of new distribution and pricing marketing strategies

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Account Manager

يونيو 2016 - سبتمبر 2019

Creative Sauce

دبي، الإمارات العربية المتحدة

يونيو 2016 - سبتمبر 2019

Creative Sauce is a Branding Agency with the secret sauce that makes any Marketing Mix momentous!

Responsible for being the first point of contact for clients and leading & executing marketing activities across the retail, on-trade and online channels.
Main accounts: Pernod Ricard, Treasury Wine Estates, Bacardi-Martini, Sopexa, Al Tayer Motors and Ferrari

- Primary contact with the clients and managed day-to-day marketing requests in an effective, efficient & profitable manner
- Developed clients’ briefs with strategic thinking mindset, creative flair and commercial savviness
- Delivered projects within a strict time frame and budget, supplied quotations, overseen work in progress to ensure high-quality results and that all work presented is on-brand and aligned with client strategy goals
- Built strong relationships with clients to drive revenue and create business opportunities

Key Achievements:
- Performed yearly tracking record, boosting Gross Profit of +42% in year 2 and +10.3% in year 3
- Developed and implemented numerous top-quality merchandising units, POS materials, brand assets, in-store promotions, product launches, trade events, packaging, branding & print collaterals
- Delivered full digital marketing campaigns (social media, emailer, newsletters, banners…)
- Launched the new Ferrari Portofino in all GCC region, planned and managed A-Z ‘Ferrari Passione Rossa’ weekend in a record time

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Account Manager

مارس 2014 - يونيو 2016

Codebar

دبي، الإمارات العربية المتحدة

مارس 2014 - يونيو 2016

Responsible for delivering marketing services, from initial client brief to production and final implementation.
Main accounts: Parfum Christian Dior, Coty, Nuxe, African+Eastern, Sirocco, MMI and Rémy Cointreau:

- Daily contact with the clients during the whole project lifecycle and ensured the budget, timeline and brands’ strategic goals are perfectly met
- Coordinated and worked closely with the design team & external suppliers, overseen the production for smooth implementation of the operations
- Built strong relationships with clients to drive revenue and create new business opportunities

Key Achievements:
- Implemented successfully multiple merchandising units, podiums, windows display and POSM in malls & retail channels.
- Managed full production of large and small scale events in different outlets and exhibitions
- Led various branding collaterals development and acquired new clients into the portfolio

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

E Commerce Manager

يونيو 2013 - سبتمبر 2013

Jolietete.fr

فرنسا

يونيو 2013 - سبتمبر 2013

Jolietete.fr is a French e-commerce website who offers exclusively women hair accessories, known as ' headband' to sublime a look.

Responsible for managing the daily business of the e-commerce platform:
- Measure and analyze weekly KPI's with Google Analytics to recommend actions plan to increase traffic and conversions
- Optimize products content and navigation to ensure to get the best results in search engine and customers experience
- Improve the SEO / SEM strategy with Google AdWords
- Maintain social media presence on Facebook, Instagram and Pinterest - 1 post a day
- Back office management (clients' orders, customers service, inventory...)
- Develop the portfolio of Chinese suppliers for new products collection
- Lead the pack shot event for the new collection

مجال الشركة:
صناعة النسيج والملابس
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

ISTEC Business School

يونيو 2014

يونيو 2014

ماجستير، Marketing And Advertising

فرنسا

- Semesters abroad in Madrid (2010) and Beijing (2013) - Four internships done in E-commerce, luxury retail, FMCG and beauty cosmetic firms - Delivered a thesis and four Market Researches
عرض المرفق

High School Diploma Baccalauréat

يونيو 2009

يونيو 2009

الثانوية العامة أو ما يعادلها، Economic & Social

فرنسا

Skills

Account Management
Expert
Account Management
Expert
Brand Management
Expert
Brand Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing
Expert
Marketing
Expert
Project Management
Expert
Project Management
Expert
Marketing
Expert
Marketing
Expert
Merchandising
Intermediate
Merchandising
Intermediate
Project Management
Intermediate
Project Management
Intermediate
Pack office
Expert
Pack office
Expert
Adobe Creative Suite
Beginner
Adobe Creative Suite
Beginner
Production Management
Intermediate
Production Management
Intermediate
Multicultural team
Expert
Multicultural team
Expert
Social Network Strategy
Intermediate
Social Network Strategy
Intermediate
Product Development
Intermediate
Product Development
Intermediate
Market Research
Expert
Market Research
Expert
Brand Management
Expert
Brand Management
Expert
Account Management
Expert
Account Management
Expert
Digital Marketing
Intermediate
Digital Marketing
Intermediate
Direct Marketing
Intermediate
Direct Marketing
Intermediate
In-Store marketing
Intermediate
In-Store marketing
Intermediate
Brand Content
Intermediate
Brand Content
Intermediate
Event activation
Intermediate
Event activation
Intermediate
Brand Positioning and Segmentation
Intermediate
Brand Positioning and Segmentation
Intermediate
Account Management
Expert
Account Management
Expert
Brand Management
Expert
Brand Management
Expert

اللغات

الانجليزية

متمرّس

الفرنسية

اللغة الأم

اليونانية

متوسط

الاسبانية

متوسط

البرتغالية

مبتدئ

التدريب و الشهادات

الشهادات
Google Ads Search
Oct 2020
Google Ads Display
Oct 2020 - Oct 2022
Social Media Marketing by Hubspot Academy
Sep 2020
Fundamentals of Digital Marketing

الهوايات والاهتمامات

Travelling, sport, E-learning and social media