Marketing Executive
Marakez Trading Co
Total years of experience :17 years, 7 Months
Launched Sainsbury’s in Qatar with a multi-channel marketing campaign, with a media reach of 1.5million.
Initiated and managed multiple digital channels for the company, currently reaching over 10, 000 people in Qatar
Implemented several retail marketing initiatives to help boost sales across all sales channels, leading to an additional 10% increase in sales
Currently managing the eCommerce operations, averaging over QR 20, 000 a month, for Sainsbury’s and all other brands under the company, focused on store management, vendor coordination, delivery and backend operations
Launched and currently managing Mowneh, the dedicated eCommerce platform for Sainsbury’s in Qatar; including website optimization, content management advertising and customer management
Jaidah Automotive is the authorized dealer for Chevrolet in Qatar, offering locals and expats alike, a wide range of models from General Motors's (GM) Chevrolet marque along with its Certified Pre-Owned range of cars and an unparalleled range of aftersales services and solutions.
I was responsible for:
● Content Management & Planning for Chevrolet Qatar's Social Media channels
● Management of all Social Media platforms
● Conceptualization and implementation of advertising campaigns for digital media
● Provide insight & support to the Marketing team
60 Degrees is a brand new breed of creative agency. We were born and raised in the city of Doha and are intrinsically connected to it. We live and breathe the urban lifestyle. We thrive on Urban creativity..
I was responsible for:
● Content Management & Planning for all Social Media clients
● Management of Social Media platforms
● Conceptualization and implementation of advertising campaigns for digital media
● Industry wide reporting
Amadeus IT Group is the leading provider of advanced technology solutions for the global travel industry. Amadeus Qatar is a joint venture company between Amadeus IT Group, Madrid and Qatar Airways, Doha, where it is a Commercial Organization (ACO) serving the travel Industry in Qatar.
● As the brand champion for the ACO, implemented the new brand guidelines and ensured complete brand compliance within the organization.
● Doubled Facebook fan base within 3 months.
● Improved online visibility of the company through existing (Facebook and Twitter) and new social media platforms (YouTube and Google+).
● Coordinated multiple events targeting travel agents in Qatar (Amadeus Awards Night, The Amadeus Advantage, etc).
Crescentrating is the world’s leading authority on Halal Friendly Travel & Tourism market offering products and services designed to help the industry accommodate the needs of Halal conscious travellers.
● Managed a dynamic team of content and social media executives and content for all social media platforms.
● Formulated and implemented strategies to increase online presence of the brand by 75% within 1 year.
● Handled all administrative, financial and HR related activities of the local office.
As the Social Media Manager at Socializer360, I managed the social media activities of multiple clients, increased their online presence and implemented strategies to increase sales.
Socializer360 was the Social Media wing of Crescentrating, dedicated to providing total social media solutions to organizations locally and internationally.
Media Defined (Pvt) Ltd is the branch office of Media Defined Inc., a US based Learning Management System provider, offering a unique LMS solution to its global customers and providing a dynamic and continuously evolving product to them.
● Recognized by major clients as a very supportive and effective person on the job.
● Provided Tier 1 support to customers who use the system via the Kayako Support Tool.
● Managed and constantly updated the support knowledgebase.
● Developed documents required by both management and customers, to ensure effective product usage and management.
● Having thoroughly understood the LMS system, conducted training for new employees.
● Some clients I worked with: DELL / Honeywell / Plantronics / Silverpop / McAfee
Techno Field Solutions was a telecommunication engineering contracting company providing labor and equipment support for telecommunications companies in the country.
● Managed all contractual activities with external companies.
● Managed all administrative and financial functions of the company.
● Carried out technical functions when required.
Amana Takaful is an insurance company involved in providing General insurance and Life insurance to customers.
● Identified and met with potential life insurance customers.
● Achieved monthly sales targets and contributed to over achieving the team annual target.
Squared Online is a digital marketing leadership course developed by Google and delivered by Avado (Endorsed by IAB, IPA and NAPS). The course provides a strategic overview of the digital landscape and is delivered through a highly interactive online learning platform. Squared Online covers a variety of topics from the nature of digital disruption and social consumerism, to digital integration, gaining insights from data and trend spotting, along with a focus on platforms like Google Adwords and Analytics.
Post Graduate Diploma in Marketing A comprehensive Marketing Diploma giving students the opportunity to learn and apply theoretical marketing concepts to their day to day business situations. Successfully completed the following subjects under this program and graduated in November 2012. ● Operational Level o Exploring Consumer Behavior (OPL102) o Economic and Legal Impact (OPL103) o Developing Effective Communications (OPL104) ● Managerial Level o Driving Brands for Results (MGL201) o Managing Sales & Distribution (MGL202) o Finance for Effective Marketing (MGL203) o Synergizing Marketing Communications (MGL204) ● Strategic Level o Advanced Management Competencies (STL301) o Strategic Marketing for Sustainability (STL302) o Strategic Marketing Planning (STl304) ● Synthesis Level o Research for Strategic Decisions (SYL401)
Preliminary Certificate in Marketing Beginner level marketing course intended to provide budding marketers with a basic marketing qualification.
Grade 1 (1995) to Advance Level (2006) at Lyceum International School, Nugegoda Local GCE O/L - 2003/2004 ● English - A ● Science - C ● English Literature - C ● Mathematics - S ● Islam - S Local GCE A/L - 2006 ● General English - A ● Common General Test - 58%
