Moayed Alawa

• Developing sales and marketing activities
• Sit up annual marketing budgets by Searching for the best resource to match the company goals
• Plan and implement marketing strategy, including advertising and PR.
• Plan and manage marketing resources according to agreed budgets.
• Launch and events’ organization.
• Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law.
• Manage relevant reporting planning systems of management and financial information for the marketing departments.
• Select and manage external agencies.
• Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management
• Plan and manage internal communications and awareness of corporate direction, mission, aims and activities.
• Responsible for above the line and below the line advertising.
• Driving net new sales and revenue from prospective and existing customer accounts within the assigned vertical (e.g. Fransi Bank-BSF,
Gulf International Bank - GIB, Bank AlBilad, and SABB, )
• Building IT infrastructure, networking, CCTV and executing project plans with high QA initiatives to increase the company footprint
resulting in sustained revenue growth.
• Manging Technology team of 26 onsite and offsite project operation and execution team.
• Gain share of wallet/spend in client solutions and enterprise solutions territory, account management, including account planning and
sales forecasting and engaging cross-functional resources.
• Provide IT solutions (Software ERP, CRM, HRMS & Microsoft Products (O365, Azure, Dynamics365), Cloud solutions and services.
Manage Sales Team to sell the benefits of Software as a Service (SaaS), IaaS and PaaS providing On-Prim, Hybrid & Cloud Computing
Services.

KEY PROJECTS;
♦ Established online eRecrutment portal application & Linked with ERP
♦ Established Asset managment system for Al-Mutawa Holding
Company
♦ Assessed Corporate Clients to Achieve Aramco Cybersecurity Certificate CCC.
♦ Established New Success Partners and Enterprise Customers in Oil & Gas and Power industries (Aramco, Sahara, Taqa, Al Jomaih Energy and Water Co. )
♦ Established New IOT for Aramco Oil & Gas Vessel Project to Monitor and Manage Vessel Daily Operations.

Identify targeted customers and sector trends, evaluate
competitors, and formulate strategy with our success
partners (e.g., Microsoft)
• Establish sales direct and indirect channels such as ValueAdded Reseller (VAR), Distributors, Dealers, Alliances or
Partners Attains team revenue and margin targets to ensures
brand values are maintained.
• Analyse SME/Corporate clients’ requirements and
customization according to the available products through
our affiliate partners and suppliers.
• Work with local and international technology service
providers and partners i.e. Tanaza, Zoapi, Cisco, Acronis, Cradlepoint, healthcare (Practo-Insta, Querent), HIKVISION and Dahwa.
• Driving net new sales and revenue from prospective and existing customer accounts within the assigned vertical.
• Sold solutions through prospecting, networking, and executing on account plans and marketing initiatives to increase the company
footprint within assigned accounts resulting in revenue growth and quota attainment.
• Sold Insta healthcare system for complete control of the clinic having management of billing, lab management, insurance, reporting …etc
evelop new relationships with other technology teams and key partners for the following healthcare product and services:
o Laboratory Information System (LIS),
o Radiology Information System (RIS),
o Patient Information System (PIS),
o Pharmacy Management System (PMS)
o Healthcare Information System (HIS) Querent Features:
▪Case Management
▪Document Management
▪Inventory Management
▪Performance Management
▪Appointment Management
▪Practice Management
▪Dashboard
▪Bed Management
▪Patient Monitoring
▪Claims Management
▪Patient Records
▪Accounting Management
▪Out-Patient Management
▪Physician Management
▪In-Patient Management

Key Projects:
♦ Managed Client Data Center ( DC ) relocation and activation project.
♦ HR Approva project over SAP ABAB platform for enterprice corporate
industerial client in Jubail.
♦ Managed client Website/SEO, Socail Media and Mobile Apps
Development.
♦ Manged the Marketing Team and Managed Webinar activities with
Affiliate partners and suppliers.
♦ Integrated ERP Management System for HR/Finance/Procuremnet
♦ Managed Sales of Microsoft Office 365/MS Daynamics/Azure Cloud
Solutions to SME and corporate clients
K

Strategic planning and product development, Transaction Banking Services (TBS)-
Cash Management Department

Key Projects and Responsibilities:
• Established Cash management system Corporate Internet Banking (CIB) for Corporate, Gov, FI and commercial clients
» Launched innovative online banking products and services for payroll, single and bulk payments and Sadad/MOI Invoices Settlements through FTP digital savvy systems by deploying process automation and artificial Intelligence (AI) across different banking systems to replace the traditional banking manual processing.
» Member of UAT Testing SAIB Cash Deposit Cards System.
» Member of UAT Testing SAIB Electronic Trade Finance system (eTrade) using single token login through CIB system.
» Established Petty Cash Card for corporate and commercial banking (New Product).
Conducting sales and marketing activities:
• Analyze the market opportunities for business growth, identify corporate and commercial customers and FIs, and negotiate deals until closing the business deals.
• Leverage professional network to generate business leads, acquire new business contacts from existing customers, make presentations regarding the bank’s products, services and generate positive responses
• Implement sales strategies, plans and procedures to expand sales, grow customer volume to increase market share of the bank through:
• Set Face to face meetings and face to group business clients meeting.
• Maintain good relationship with all the stakeholders at the client
• Develop clients target list based on the following criteria: by product by relationship and by industry
• Develop competitive offering based on product benefits and values to the client.
• Consult with the product manager for any pricing review or waiver based on the client situation to close the deal.
• Respond to the customer request on timely manner and go the extra-mile to meet customer expectation.
• Prepare weekly pipeline and achievement deals report and prepare the management monthly sales progress report and meeting.
• Generate sale of products liked Cash Management (CM), WPS payroll, CDC, POS services to corporate clients through presenting the benefits for each client based on industry.
• Evaluate potential business deals, inherent risk, and calculate ROI; ensure all requirements and documentation for the deal to go through are completed for internal processing.
• Discuss with customers regarding their key requirements, convey these into IT technical protocols that conveyed into project or product development plans to lead for higher customer satisfaction.
• Prepare detailed proposals for clients, resolve their concerns and issues (if any) and conclude sales successfully.
• Familiarize and train enrolled clients, resolving any technical or setup issues to provide high quality service.
• Recommended product enhancements after conducting feasibility study, made presentations to business stakeholders and obtained management approvals for product enhancements.
• Established and maintained CIB user manuals and Wages protection system (WPS) - payroll user manuals bilingual (Arabic/English) to improve customer satisfaction.

Delivered detailed project presentations giving information of the various projects (on-going, completed tasks) to stakeholders.
• Led and managed the projects of different, guided team members on developing business requirement, carrying out impact analysis and risk assessment, mitigating risks and evaluating effect of the project on all stakeholders; executed the project using Primavera.
• Created the Business Requirements Document (BRD) that specified functional requirements given by stakeholders.
• Employed techniques like GUI, and user screen shots to develop convenient user interface designs; developed test cases and verified if applications worked as per expectations through UAT test scripts.
• Conducted periodic project review meetings and acted as coordinator between stakeholders and vendors, and discussed project progress and actions-plans to be implemented to ensure within completion time frame.
• Collaborated with various departments/functions like business development, technology, and operations to develop and implement business plans.
• Established and maintained solid professional relations with project stakeholders, supervised and controlled projects and new product enhancements.
• Executed numerous projects across various banking groups that included wholesale, investment, private banking and corporate banking through Primavera system.
• Prepared and revised Samba and Samba Capital clients' Monthly Client Account Statement for all Samba Products.
Key Projects:

1. Asset (IBMS) & Relationship Management Launch, Samba KSA/Dubai
2. Asset Management Portfolio System - AMPS TCS @ TATA Bancs
3. Risk Surveillance system using “SaaS” system - AML (Compliance Project)
4. Wealth Management System for KSA PBD & Dubai RBG Consumers
5. Integrated Brokerage Management System
6. Client account statement modification to show client Asset and Liability product wise.

7. Relationship Management System (RMS) for Private Banking/Corporate banking - KSA & Dubai:
• Payments Due and Clients Payment Scheduler
• System Generated SMS Alerts and e-Mail Alerts (Maintainable)
• Management Reporting Depending on Customer Family Tree from CLS
• Account Profitability Reporting from FRAS
• Revenue Planning by Relationship Manager (RM)
• Maintenance Modules Migration from ITC STAR Environment into WEB services

8. Corporate Banking/Global Transaction Services (GTS) :
• SEJEL Co. Collection and e-Payment Solution (Business Growth Project)
• B2B Collection Solution for Merchant/Salesman Solution (Business Growth Project)
• IATA Travel Agent Reporting and Airlines Statement Enhancement (Business Growth Project)
• Samba Access E- Customer Care Enhancement (Compliance/Regulatory Project)

9. Wealth Management Solution (WMS) Business Growth Project:
• Global Portfolio Management (GPM) for Private Banking and Dubai Consumers
• Portfolio Analytics (PA) for Samba Dubai Wealth Management
• Financial Planning Model for Samba Dubai Wealth Management
• Customer Reports Enhancement (Crystal reports and VIP Reports

Managed IT requirements of EIS as affiliate partner of ENBD, defined technical solutions, and implemented access control and security monitoring system, and CCTV infrastructure for EIS KSA.
• Set-up Data Center requirements and LAN & WAN -T1 SMB networks based on customer trades projection through different channels OMS (dealers, ITS, mobile, and thru-call center).
EIS CMA /Tadawul - Licensed Members and Projects
KSA Brokerage Company in Tadawul.
• Prepare Requirements Definition Documents (RDD) for Tadawul Information License Authority (TILA).
• Played a key role in analyzing projects such as Tadawul NewGen and New Tick Size to verify systems work accurately
• Attended Tadawul Technical project meetings to determine status of project and develop action plans.
Led EIS Account Spin-off Project (Tadawul and CMA regulatory project)
• Liaised with business partners regarding customer notification letter using text messages and letters, prior to accounts Spinoff.
• Made project presentation to project stakeholders, explained benefits and obtained approvals; ensured compliance with ENBD investment policy and acquired legal approvals based on Tadawul and CMA regulatory requirements.

at Emirates NBD led the Emirates Investment Services (EIS) regulatory requirements and license for Tadawul/CMA.

Managed IT requirements for EIS as affiliate partner of ENBD, identified the business solutions, and implemented access control and security monitoring system, and CCTV infrastructure for EIS KSA.

• Set-up Data Center requirements and the LAN & WAN requirements -T1 SMB networks based on customer trades projection through different channels OMS (dealers, ITS, mobile, and thru-call center).

Participated in EIS CMA /Tadawul - Licensed Members and development Projects

Key Projects: • Conducted business analysis and executed the Margin Trading White Labeling Project - WLP -CCM for Treasury Middle & Back Offices. • Administered the CCM users and handled back office operations and some middle office functions for more effective cash-flow control. Islamic Bonds (under Islamic Shariah products) a Saudi Government Zero-Coupon Sukuk (SGZS) • Led the TROPS Islamic Bonds and investment of Arab Bank funds in SCECO SUKUK and SABIC-I&II SUKUK through treasury operations. • Monitored and alert management of any significant movements in the Tadawul Trade market. • Centralized Securities Depository as part of Tadawul project covering transactions for the bond market including (government, corporate and private) using the Tadawul system and SWIFT. Treasury System Enhancement (OPICS) • Implemented Rate Reasonability Checks (RRC) to verify that dealers entered reasonable rates. • implemented a Pre-Settlement Risk Management (PSR) mechanism. • Responsible for impact analysis to understand the effect of the enhancement of the OPICS Treasury System, and administered OPICS -back office system. • Oversaw the treasury operations process, supervised Settlements and Nostro (an account of ANB held by another foreign bank) sections by utilizing software tools like OPICS & SARIE, TAP, SWIFT. • Ensure smooth deal and payment instruction confirmation as per standard procedure for various treasury products. • Carried out OPICS system upgrades and improvements in the form of updating OPICS Currency (Holiday Calendar for Future Contracts), and implementing New Treasury Customer and Currency (CCY) setup. • Led Business Continuity Plans and Disaster Recovery Plans for Trops, to manage disruptions (if any) in business. • Responsible for Self Risk Assessment (CRSA), and maintained the Service Level Agreements (SLAs). • Streamline treasury transactions and automation; responsible for all related SWIFT instruction. ANB Central e-Archiving Project • Made project presentations for the bank’s stakeholders IT/OPS/RBG/ADMIN, explained project benefits and goals, and obtained approval from the bank’s ITG/OPS Head. • Prepared business case that detailed the path of the project, milestones and expected ROI, developed RFP and RFI, and prepared and controlled the project budget. • Formulated the project plan, made forecasts and expenditure estimates, developed activity schedules across each project phase by using MS Project software. • Developed an indexing program and implemented a document management system (DMS) that facilitated e-archiving by using MS Access. • Credited with transitioning from a manual process to an online process (e-service) that provided better process control, three layered security, and higher efficiency with lesser costs. • Allocated adequate resources to the project (materials, manpower) as per the project master-plan.

Key Responsibilities and Projects: • Analyzed the retail banking network (LAN/WAN), identified and removed bottlenecks and faults that had led to network inefficiency, reduced operational losses and saved USD 30K per month. • Carried out network upgrades, installed new equipment and increased network availability by 99.5% in terms of quality and security. • Configured, administered and maintained LAN & WAN by deploying Network Management Solutions (NMS) and Cisco Systems (Cisco Switches 29xx & 35xx series and Cisco Routers 26xx/34xx/75xx series for Distribution/Core). • Implemented NMS with UNIX based OS; key hardware and software components included Cisco Works 2000, Spectrum, Sprint NMS, HP Open View (HPOV), Network Health Monitoring (NHM). • Major Cisco systems including Cisco Works 2000-Server, Cisco IDS Real Secure system, Advanced Cisco Secure (ACS) and Spectrum-Servers. • Prepared and analyzed network performance reports (availability vs. downtime) and statistics, submitted these to management along with recommendations for improving network performance. • Maintained network documentation, manuals, standard operating procedures; trained junior engineers on network management. • Installed antivirus and antimalware software, maintained network security and set permissions and passwords to ensure access by authorized personnel only. • Promptly responded to faults and technical assistance request by users, identified root cause of problems and provided solutions.

Prepared and analyzed network performance reports (availability vs. downtime) and statistics, submitted these to management along with recommendations for improving network performance.
• Maintained network documentation, manuals, standard operating procedures; trained junior engineers on network management.
• Installed antivirus and antimalware software, maintained network security and set permissions and passwords to ensure access by authorized personnel only.
• Promptly responded to faults and technical assistance request by users, identified root cause of problems and provided solutions.

Renovation Project of the Console Screen System / Monitoring system for Gas, Oil and Power, in Oil Supply Planning & Scheduling Department (OSPAS) \ Computer Applications & Systems Technology Division (CAS Exposed to online Data and Power monitoring systems. Beside these, Remote access and control devices and systems for Data Communications and power dispatch.

Co-operative training for 7-months in the Electric Power Distribution Department in SCECO-EAST, Dammam Operation Area (DOA), Khobar/Dammam districts in the following divisions:
1. Engineering & Construction (Developed program to calculate connected and demand loads.)
2. Operation & Maintenance-Cable fault identification & Meter Rehabilitation