mohab ghazaly ghazaly, Senior SEO Specialist

mohab ghazaly ghazaly

Senior SEO Specialist

Back-roads Touring

البلد
الإمارات العربية المتحدة - أبو ظبي
التعليم
دبلوم, Digital Marketing Diploma,
الخبرات
10 years, 3 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :10 years, 3 أشهر

Senior SEO Specialist في Back-roads Touring
  • المملكة المتحدة - لندن
  • يناير 2023 إلى مايو 2024

• Conducting market research and applying SEO best practice competitive analysis to Identify the most effective Sales & Marketing funnels
• Plan and execute needed blogs and videos to achieve short/long-term business goals.
• Optimizing search engine keywords for clients to enhance sales funnels through a seamless purchasing journey (Check my OTA SEO).
• Create Sales light funnels to increase Sales and provide OTO for clients.
• Build and improve related website link tactics to increase users and search engines trustworthiness and credibility.
• Monitoring and tracking SEO performance via Google Search Console, Google Analytics, and SEMrush.

Senior SEO Specialist في MWGAdvertisingAgency
  • مصر - القاهرة
  • يونيو 2023 إلى فبراير 2024

• Led Technical SEO Team to apply best practices processes to differentiate clients (On page SEO - Link building).
• Worked with developers to improve clients website UI/ UX experience.
• Prepared and participated in the companys annual SEO strategy
• Tracked and Monitored using analytics tools such as Google Analytics, SEMrush, and Screaming Frog.
• Increased the effectiveness of email digital marketing efforts to decrease rebound visitor numbers and increase traffic by 60% in 6 months (Please check my portfolio).
• Improved branding efforts to enhance business branding identity and unique buying journey.

SEO Specialist في Sklizon Marketing Agency
  • مصر - القاهرة
  • مارس 2022 إلى يونيو 2023

• Enhanced clients e-commerce websites in Saudi Arabia from 10% to 120% sales in a few months.
• Maintained clients search performance in the 1st and 2nd results (Check my Saudi Arabia case study )
• Optimized GTM tags and created custom tags to track our SEO performance.
• Applied the latest marketing and SEO trends to attract new customers by publishing Google ads to increase awareness.

Senior Digital Marketing Specialist في W2M Trading
  • مصر - القاهرة
  • فبراير 2021 إلى مارس 2022

• Conducted marketing research and provided marketing strategies for various digital platforms (Facebook, Instagram, TikTok, YouTube, and website).
• Supported the creative team in generating new ideas that align with business goals.
• Promoted the company services through Facebook & Instagram Ads and upsold online courses for new audiences.
• Developed relationships with clients to build fully customized sales funnels using Click Funnels to increase sales and boost growth through the online marketing automation tool Active Campaign.
• Monitored social media platforms and search engines using Google Analytics and Facebook Business Manager.
• Managed a marketing journey to assist clients in achieving significant sales growth from 30% to 95% in 8 months by using videos and written content for our followers.
• Created a business community for our loyal customers and new ones to spread the word-of-mouth efforts

Search Engine Optimization Specialist في MEDmart Marketing Agency
  • مصر - القاهرة
  • يناير 2020 إلى فبراير 2021

✓Developed optimization strategies that increase the companys search engine rankings results. ✓Implemented SEO keyword research throughout the companys website to strengthen digital marketing visibility and attract potential customers ✓Measured marketing efforts and goals to demonstrate improvement in daily performance metrics. ✓Wrote compelling, high-quality website content, including blog posts, page descriptions, and updated content and website links regularly for maximum optimization and search engine rankings.

Digital Marketing Specialist في MEDmart Marketing Agency
  • مصر - القاهرة
  • يونيو 2019 إلى يناير 2020

• Assisted the department head in carrying out digital marketing campaigns.
• Implementing On-page SEO Best Practices.
• Planned & Managed clients social media platforms (Facebook - Instagram).
• Worked alongside the graphic designer team to deliver visuals to communicate marketing messages effectively.
• Organized online events through original content and Ads, building new connections with new Brands, and everything went according to plan.

Digital Marketing (intern) في Majed El-Futtaim Group
  • مصر - القاهرة
  • يناير 2019 إلى يونيو 2019

✓ Performed market analysis and research on competition. ✓ Assisted marketing and advertising promotional activities on social media. ✓ Collected and analyzed quantitative and qualitative data from marketing campaigns to distribute marketing materials effectively. ✓ Managed and updated the company database and customer relationship management systems (CRM).

Professional Ski Instructor في Ski Egypt - G4
  • مصر - القاهرة
  • أكتوبر 2017 إلى يناير 2019

• Educated students to Ski at different ages and levels.
• Dealt and Handled customers and prompted sales.
• Handled customers and prompted sales.
• Managed equipment safety concerns for trainees and the facility.

Professional Photographer في KidZania Cairo - Edrak Developments
  • مصر - القاهرة
  • يناير 2015 إلى أغسطس 2017

• Worked alongside the marketing team to create promotional digital marketing campaigns.
• Dealt with customers to promote our services for them.
• Prompted special events such as new partner agreements and openings.

الخلفية التعليمية

دبلوم, Digital Marketing Diploma,
  • في American university in Cairo
  • فبراير 2023
بكالوريوس, BS Accounting and Business Administration,
  • في Ain Shams University
  • يناير 2017

Specialties & Skills

E commerce
User Experience
Analytics
Digital Marketing
digital marketing
ANALYTICS
E-COMMERCE
COMPETITIVE ANALYSIS
SEMRUSH (SOFTWARE)
RESEARCH
CUSTOMER RELATIONSHIP MANAGEMENT
MANAGEMENT SYSTEMS
MARKETING MATERIALS
Communication Skills
Time Management
Critical thinking
Team Player
Analytical Skills
MARKETING RESEARCH
MARKETING STRATEGIES

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس
الالمانية
متوسط

التدريب و الشهادات

Technical SEO Certification (الشهادة)
تاريخ الدورة:
April 2022
Mastering Digital PR with Brian Dean (الشهادة)
تاريخ الدورة:
August 2022
McKinsey Forward Program (الشهادة)
تاريخ الدورة:
April 2024

الهوايات

  • Hiking/backpacking
  • Boxing