Marketing Manager
Ali Abdulwahab Al Mutawa
Total years of experience :18 years, 1 Months
• Coordinating the Souk Safar opening (Feb 2018) as it’s first of a kind! The first one-stop travel agency offering full travel services for clients inside The Avenues Mall.
• Communicating with all partners (airlines, car rental companies and hotel chains) for all marketing requirements whether currently available or unavailable in Souk Safar’s database.
• Managing all bookings, meetings and overall communication with advertising, social media and booking agencies.
• Networking with The Avenues Mall for promoting Souk Safar and Q’go Online in all related channels.
• Managing hired creative and Social Media agency for all the needs of Q’go Group.
• Arranging briefs for all related agencies for all Group campaigns.
• Forecasting and maintaining BP and budgets.
• Monitoring all expenses for annual/seasonal activities.
• Managing all group rebranding campaigns (OOH, online, collaterals … etc.)
Regional handling of multi brand fashion accessories concept (TRINKETS) across Kuwait, KSA and Iraq, besides FOSSIL stores in the region.
Responsible for marketing communications for more than 20 brands under TRINKETS concept and FOSSIL boutique concept.
Point of contact with the host brand principals, event and media agencies, production, internal operations and brand teams.
Driving force behind the social media accounts for TRINKETS and execution of campaigns to increase awareness and traffic to all TRINKETS stores
Taking care of media planning and bookings for corporate and brand campaigns during the year.
Forecasting and maintaining regional annual budgets calendars for all brands and corporate
Active member in AYF Corporate Social Committee, responsible for organizing and executing all events and activities for employees.
Managing all marketing responsibilities regarding all doctors’ materials and promotions, beside all educational leaflets/booklets and giveaways.
Maintaining all social network media channels with latest updates on events, CME lecture, symposiums and doctors information.
Handling all the campaign regarding newly joined doctors, symposiums and CME lecture in all media channels.
Communicating and following up with all agencies and vendors.
Creating all internal/external documentation such as reports, surveys and others, while following up with all payments made.
Managing NMH participant in all different events.
Managing all marketing responsibilities to create new promotions, events and activities for Al Kout Mall.
Maintaining all social network media channels with latest updates on events, mall tenants/stores and promotional material.
Coordinating with all mall tenants/stores regarding their marketing issues, support needs and assist with maintaining their facilities in the malls.
Analyzing yearly marketing budget and expenses breakdown for upcoming events and promotional activities.
Creating all internal/external documentation such as reports, memos, action sheets, surveys and others, while following up with all payments made.
Communicating and following up with all agencies and vendors.
Upgrading and checking all advertising tools along with assisting in specialty leasing requirements for clients.
oCreating labels and DVD covers for projects and the show reels.
oDesigning and creating posters for all the projects.
oHandling all direct communication with clients and arranging multiple meetings/appointments.
oAssisting the Managing Director (Mr. Yarub) with documentation, organization and team management tasks.
oCreate and conduct multiple presentations for internal team members and during client meetings.
•Worked on multiple projects with multiple roles in each. Some of o Zawaya Al Shaghaf 2 Campaign (Zawaya Group Co.)
-Assisted in the directing of the main event - Talent Show held in 360 Mall on 14 - 16 October 2010.
-o“Al Mukhliseen” Campaign (Viva telecom Company)
-4 TV advertisements during Ramadan that were sponsored by Viva telecom Co.
-Main Assistant Director of the campaign, with responsibilities including but not limited to:
i. Getting brainstorming references to create the campaign idea
ii. Creating the storyboards
iii. Running the project orders
iv. Managing and setup of location
v. Crew management, model casting and managing
vi. Monitored the availability and purchasing of all the required campaign accessories (props, costumes …etc.)
o “Moujat Al Taghyeer” Campaign (Zawaya Group Co.)
- A Social Awareness Campaign “Wave of Change” including six TV and YouTube Advertisements.
- Assistant Director position in charge of training four Zawaya Group volunteers to:
i. Scheduling techniques for running orders and shooting days
ii. Casting for actors/models for projects
iii. Equipment reservation techniques
iv. Location and permissions required for shooting days
o The “Giving” Song Project (Viva telecom Co.)
- Main Assistant Director of the “Giving” National Song for Kuwait
• Creating all promotional material for the TV channel programs.
• Creative direction including everything from sound, lighting to visuals direction.
• “Abu Gamaan Fe Kol Makan” (Hidden Camera Show): Created 20 different comical situations acted in front of unsuspecting audiences with their reactions caught on camera.
• “Manseyya” (The Forgotten): a 32 episode TV program that hosted a speaker on the show talking about old Kuwaiti ethics, values and traditions.
• "Hiss El Share’e" (The Sound of the Street): a 30 episode program presented during 2009 political crisis. The program covered the community opinions towards political affairs, current events and life in Kuwait.
• "Yawmy" (My Day): a program showcasing of dining, cars, entertainment and fashion, that was not aired due to unavailable sponsorship.
• Created a 1 year plan for upcoming events and specials for our clients during the year of 2009.
• Developed identities, brands and promotional strategies for clients ranging from banks, malls, hotels and restaurants.
• Designed and developed promotional material for clients, including brochures, catalogues, logos and slogans.
• Carried out the repair and maintenance of laptops and personal computers, ensuring customer satisfaction.
• Ensured that monthly sales targets are met through the sales of Virgin Megastore products.
o Hands-on experience involving creating Video Clip for famous singers & performers along with assistant director activities.
o Managed to launch commercial campaigns for international brand names, i.e.: Puma, Guess, Converse, Lipton and more.