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Mohamad Al-Khalil, Managing Partner

Mohamad Al-Khalil

Managing Partner·Lebanese Food and Catering S.A.R.L /Restaurants

Lebanon

Bachelor's degree, Management

Work experience

Total years of experience: 17 years, 10 months

Managing Partner

August 2009 - December 2013

Lebanese Food and Catering S.A.R.L /Restaurants

Lebanon

August 2009 - December 2013

Lebanese Food and Catering S.A.R.L /Restaurants - Beirut (Managing Partner: August 2009 - Dec 2013)

Key responsibilities: • Overseeing the entire operation of the restaurant.
• Preparing daily sales, reports and banking procedures.
• Briefing, training, recruitment and evaluating staff on regular basis.
• Ensuring high standards of food, guest service and consistent quality, hygiene, health and safety.
• Preparing employees payroll and controlling time attendance.
• Customer relationship management.
• Marketing, promotions and communication of the restaurant.
Job role:
Management

Mnaging Partner

August 2009 - December 2013

Lebanese Food and Catering S.A.R.L

Beirut, Lebanon

August 2009 - December 2013

Company industry:
Catering, Food Service, & Restaurant
Job role:
Management

Business Development

September 2006 - June 2009

Iraq Tomorrow trading and contracting Co. Ltd

Lebanon

September 2006 - June 2009

Iraq Tomorrow trading and contracting Co. Ltd - Beirut/Baghdad (Business Development
Manager: Sept 2006 - June 2009)
Key responsibilities: • Representing the company in the different market territories by building new relationships with new companies and introducing them to the Iraqi market.
• Responding to tenders and contract requests. (I.e. contract to supply 1000 Ambulances to the
Ministry of Health, rice and sugar trading contracts and a Contract to build and equip and obtain financing from available Arab donating funds as turnkey project of a 200 bed Diabetes
Hospital)
• Determining new opportunities by analyzing business needs, contacting potential partners and establishing goodwill with ministries.
Job role:
Management

Regional Account Director

July 2005 - July 2006

Publicis-Graphics Advertising

United Arab Emirates

July 2005 - July 2006

Publicis-Graphics Advertising - Dubai (Regional Account Director: July 2005 - July 2006)

Key responsibilities: • Managed the Burger King account with regional responsibilities in the GCC region.
• Developed the Communication strategy for the brand across the region by executing
attractive price/values meals and holding events that target the young outgoing generation to convey the newly introduced products along with BK quality assurance and product
differentiation
• Launched numerous Tactical activities to boost hype and awareness around the brand all year round namely: the Whopper festival, the Tex-Mex Fiesta, the Spicy Lovers and Back to
School and others in which all are supported by a full campaign from Mupis to print to SMS and above the line commercials.
• Introduced a number of interesting promotions to create more hype and awareness to drive
sales up. (I.e. joint activities, cinema activities, internet kiosks, entertainment events and loyalty program)
Company industry:
Advertising
Job role:
Marketing and PR

Regional Account Manager

January 2000 - June 2005

Impact/BBDO Advertising

January 2000 - June 2005

Impact/BBDO Advertising - Riyadh (Regional Account Manager: Jan2000 - June 2005)

Key responsibility: • Management of the Henkel Arabia business in the GCC region. The portfolio of product
categories and brands at Henkel included Detergents, Fabric Softeners, Dish Wash, and the
General Household Cleaning category. (I.e. Persil, DAC AF, Lance and Pril)
• Duties included setting up the marketing and communication strategies for the brand,
conducting market research to better understand the household trends/habits and monitor
consumer insights, execution of all the advertising campaigns including promotions as well as creative work and TV commercials)
• Introduced the Brand scan and Benefit Laddering techniques for Henkel to have a better
assessment of the brand.
• Worked on a group of Accounts including: o Riyadh House EST. (market leader in the office automation business)
o Tiffany & Co Jewelers
o Azizia Dairy.
o Riyad Bank
Company industry:
Advertising
Job role:
Sales

Account Executive

January 1998 - December 1999

CSS & Grey Advertising

Lebanon

January 1998 - December 1999

CSS & Grey Advertising - Beirut (Account Executive: Jan 1998 - Dec 1999)

Began my career on the Procter & Gamble business and trained on a combination of brands ranging from the premium Shampoo's to the Chips category. Duties included:
• Client contacts, briefing and daily follow ups.
• Creative and Media briefs.
• Execution of monthly promotions for specific products. (Below the line)
Company industry:
Advertising
Job role:
Accounting and Auditing

Deputy Sales Manager within 1 year of joining and was given independent charge of the following responsibilities: • Purchase of goods and materials from foreign manufacturers

March 1995 - February 1997

Art Nouveau / Gallery

March 1995 - February 1997

Art Nouveau / Gallery & Graphic Design House - Riyadh (Deputy Sales Manager: Mar 1995 - Feb 1997)

Joined as a Sales Executive, was promoted to Deputy Sales Manager within 1 year of joining and was given independent charge of the following responsibilities: • Purchase of goods and materials from foreign manufacturers. (I.e. Books, exclusive furniture
pieces)
• Coordinating purchase orders with banks including L/C's and letters of guarantee.
• Handling existing client list and expanding client base.
• Researching market trends and supplying products to meet these trends.
Job role:
Other

Education

American University

December 1997

December 1997

Bachelor's degree, Management

• 3 / 1997 to 12 / 1997: Bachelor of Business Administration - Management American University in Dubai - U.A.E.

American University in Dubai

December 1997

December 1997

Bachelor's degree, Business Administration - Managment

United Arab Emirates

Lebanese American University

February 1995

February 1995

High school or equivalent,

• 10 / 1992 to 2 / 1995: Lebanese American University, Beirut - Lebanon.

BBDO University

High school or equivalent,

Workshops - BBDO University - Spain • Career Development. • Brands relationships. • Client service courses for communication development process. • Brand Scan - Brand Planning tool. • Benefit Laddering.

Skills

ACCOUNT MANAGER
ACCOUNT MANAGER
ASCP
Expert
ASCP
Expert
BANKING
Expert
BANKING
Expert
BASIS
Expert
BASIS
Expert
DAILY SALES
Expert
DAILY SALES
Expert
MARKET RESEARCH
MARKET RESEARCH
MARKETING
MARKETING
OF ACCOUNTS
OF ACCOUNTS
PAYROLL
Expert
PAYROLL
Expert
SALES
SALES

Languages

Arabic

Expert

English

Expert

French

Expert