محمد القرا

• Spearheaded sales and distribution operations, significantly expanding the network of multinational brands across key accounts, traditional trade, and e-commerce platforms. This resulted in a 20% sales increase within 6 months.
• Led a high-performing team of sales representatives, visual merchandisers, and sellout experts, consistently surpassing sell-in targets. Ensured efficient sell-out with minimal inventory overages and timely receivables collection, ultimately boosting market share in the region.
• Collaborated closely with marketing teams to align regional sales strategies with market trends, contributing to the successful launch of new products that resonated with the target audience.
• Developed and implemented a comprehensive sales incentive program that effectively boosted team motivation and exceeded sales performance expectations.
• Conducted regular performance reviews with clients/partners to foster open communication, identify areas for improvement, and track progress towards defined business objectives.
• Implemented B2B strategic initiatives to drive revenue growth, including expanding e-commerce presence and strengthening partnerships with key retailers. Successfully negotiated and closed complex B2B deals, surpassing revenue targets by 29% in the past year.
• Successfully negotiated/re-negotiated BDA contracts with strategic trade partners, establishing enduring partnerships for mutually beneficial collaboration. Pursued new market opportunities, expanding market presence into both digital and traditional retail landscapes.

• Developed and maintained strong, long-term relationships with B2B partners, utilizing effective negotiation techniques to secure product placements, execution of activities, and proficiently resolving inventory management challenges.
• Achieved a remarkable 22% annual growth in national sales revenue by meticulously analyzing and monitoring commercial performance, optimizing resource allocation strategies, and driving profitability to new heights.
• Monitored and controlled sales operations for multinational brands across key accounts, traditional trade, and e-commerce platforms. Managed brands such as Dolce&Gabbana, Narciso Rodriguez, Elie Saab, Shiseido, and Issey Miyake.
•Successfully spearheaded the implementation of B&C strategies business plan, achieving an impressive 18% growth in overall channel performance.
•Proactively managed and evaluated budget performance and expenses, providing insightful recommendations for optimization, tracked monthly BA salaries, commissions, POSM expenses, and wholesale compensations to achieve financial goals.

•Led a team of 68 professionals, driving an exceptional cumulative sales revenue of SAR 84M+ through strategic sales plan execution, fostering a 20% surge in team motivation and overall productivity.
• Managed the sales and distribution of a global portfolio such: Sprecher & Berrier, Parfum Creed, Beauty Prestige International, Parfum Desino, La Prairie, Clarins Group, Allure & Posh, and P&G.
• Developed and executed sales strategies to drive growth in top key accounts and modern trade channels, resulting in an increase in sales from 2017 to 2018 by expanding distribution into new markets and developing innovative marketing campaigns.
•Developed and implemented a comprehensive sales training program, leading to a 20% boost in team motivation and overall productivity. Designed engaging sessions with role-playing, case studies, and hands-on activities to enhance participant skill development. Actively observed customer interactions, objection handling, and negotiation techniques to provide personalized feedback and insights.

• Empowered a team of 78 experts to achieve 55% increase in overall retail sell-out, through a comprehensive training and coaching program specifically designed for showroom managers, visual merchandising specialists, and sales staff.
• Developed and executed targeted marketing campaigns, driving a 22% increase in foot traffic, leading to a remarkable 15% growth in sales revenue.
•Implemented a comprehensive performance management process, encompassing monthly evaluations, stock level monitoring, and purchase optimization, to ensure the timely liquidation of aging stock and seamless availability of new launches, resulting in enhanced product visibility and a surge in sales.
•Proactively engaged in competitor analysis and market trend monitoring, delivering comprehensive reports and actionable insights to senior management. These contributions directly fueled enhanced market competitiveness and enabled the successful launch of innovative product offerings.

• Adroitly supervised a team of 33 employees across the division, ensuring unwavering adherence to sales plans, providing personalized coaching and guidance to elevate productivity levels, and fostering a culture of continuous improvement.
• Expanded the distribution network from 14 to 150+ doors through collaborative efforts with trade partners, ensuring the execution of the business portfolio aligned with the commercial strategy.
• Conducted frequent client meetings, driving a 30% growth in upsell opportunities and tailored solutions.
• Implemented SOP improvements for ordering and deliveries, ensuring a 20% reduction in lead-to-sale time and enhanced customer experience.