Mohamad Shehadeh

Highlights
• Developed and retained durable and robust professional rapport with some favoured and exclusive customers that ensured high sales turnover.
• Evolved and elaborated the prevalent established company procedures and practices regarding the sales responsibilities, like, order booking, allocations, sales forecasting and reporting, travel plans, commercial reviews, payment & receivable analysis, etc.

Key Responsibilities:

Recruitment & Training
• Oversee selection procedure of the sales team, and ensure competent talents are inducted keeping in mind the specific eligibility norms are met according to the job descriptions of each position.
• Mentor, tutor, manage and encourage the sales team to exceed performance expectations.
• Regularly discuss and review the annual sales budget with the sales personnel and set individual sales targets, establish key performance indicators and announce monthly incentive proposals.

Business Planning
• Scrutinize sales statistics, past and present, work out profitability analysis and initiate corrective measures to improve sales performance in case of shortfalls.
• Accountable for P&L, carry out strategic sales planning, involve internal teams in establishing robust sales processes, employ the right sales representative for appropriate business development assignments, and maintain high customer service quality.
• Assist in the preparation of the promotion budget, review effectiveness of promotional and advertising campaigns and critically analyze expenses on the A&P initiatives undertaken.

Business Development
• Establish and discuss terms and conditions of business with customers - prices, pay-outs, discounts, advance payments, freight charges, etc.
• Monitor and scrutinize retail sales, devise plans for higher market share, organize market visits from time to time, conduct territorial sales analysis, review price levels according to movements in the prevailing market, with particular attention to competitor activity.
• Establish complete database from feedback received, instruct and guide the sales team, give the right directives for achieving the preset targets and business objectives.
• Monitor the collections scheduled and ensure timely receipts within contracted period to meet defined targets.

Inventory Control
• Maintain optimal inventory levels to ensure efficient funds movement and allocation, replenish stocks as per requirement, and track inventory turns and control inventory costs.
• Coordinate with suppliers, negotiate prices and delivery schedules and ensure adequate inventory is made available at all customer touch-points to meet market demand.

Al Roya Est (Establishment) is a Global Supplier and importer of Food items like fresh and frozen chicken, table eggs, fruits and vegetables and beverages

Highlightsu**
• Defined, specified and systematized departmental sales policies and strategies. Assessed and appraised the contributions of sales and office staff throughout the organization. Reported and informed management about progress, suggested remedial measures, proposed incentive schemes.

Key Responsibilitiesu**
Sales Management
• Controlled and conducted complete sales activities, led the sales force effectively in executing company targets and objectives.
• Collaborated with the executive management to determine and assign sales targets based on field reports.
• Defined and developed pricing strategies, ensured timely payments and monitored collections as per the company’s credit policy; maximised sales earnings and margins.
• Suggested remedial measures to the management to revive lagging sales, evaluated reports and highlighted areas that required immediate management intervention.
• Prepared monthly, quarterly and annual company sales forecasts and established strategies for revenue growth.
• Conducted sales appraisals and reviews periodically, measured actual sales performance against budgeted figures; implemented corrective measures in case of deviations.
• Participated in media decisions for effective promotion of products to maximize sales and expand market share. Set up promotional budgets according to requirements and collaborated with suppliers for promotional support.
Team Management
• Initiated and organized sales training programs from time to time for sales executives and updated the sales force providing information on sales trends, customer preferences and competitor activities.
• Convened and conducted frequent meetings with the staff to review sales performance, gather market feedback to modify sales processes.