Senior Market Manager, Jordan- Lebanon, Syria
Pepsico
Total years of experience :18 years, 8 Months
Work closely with distributors to develop & achieve annual business plan (by market / channel)
Develop specific tactical action plans with distributor to leverage local market opportunities
Lead the in market deployment/execution of the new initiatives for the with functional experts
Transfer Best Practice Tools from PepsiCo to subject matter experts at distributors and ensure sustainability via skills transfer
Conduct regular monthly market intelligence surveys on execution & competitive activities
Diagnose capability gaps consistently and initiate corrective action plans,
Lead the Cooperative (Marketing) Spending or Agreement management & consolidate the quarterly tracking with PepsiCo & distributor finance to ensure spend are within allocated budgets
Responsible of cascading and delivering monthly volume and value targets for Groceries, Wholesale, and Ship Chandlers across UAE.
Develop channel strategic growth plans based on understanding channel opportunities, understanding of shopper’s insights, and understanding channel characteristics.
Responsible for GTM model and daily deliveries to Organized Trade, Wholesales channels.
Improve visibility through accruing prime location to drive market share growth
Monitor execution plans and work closely with TM to manage A&M budgets effectively
Build strong wiring with key customers and stakeholders through regular business reviews
Review sales KPI and assign action plans by region.
Follow-up on the Inventory level for UAE DCs and Gulf Distributors ensuring enough stock coverage in line with specific targets
Analyze all the available sales data in order to build a road map support forecast accuracy improvement and order management
Working to achieve the highest customer service level by leading the S&OP process to match the demand functions requirements to the supply constrains through managing production planning
Building new distribution network and enhance the capabilities of the current ones
Ensure the optimum utilization of fleet capacity through balanced deployment plans to achieve on time efficient deliveries across UAE.
Review & track fleet weekly reports for total of 170 vehicle measuring fuel consumption, vehicle idling and CO2 emission.
•To be responsible for identifying, analysing and implementing material and process cost savings for new and existing product development within a cross-functional team
•To liaise with design engineers, customers, suppliers and overseas manufacturing sites to promote Global sourcing strategy
•To carry our benchmarking and cost modelling activity, in line with the Global sourcing strategy
•To carry out market analysis and make localisation recommendations.
•Analyse price proposals, financial reports and other data and information to determine reasonable prices
•Planning and Controlling LEONI Egypt Freight Budget with annual spent of 2.5million Euro.
•Responsible for UK /Germany and Slovakia consolidation centers activities
•Supervising and coordinating all aspects of LEONI freight in order to achieve the budget targets.
•Controlling packaging material flow and return of empties
•Coordinating between freight forwarder companies and procurement team and stores team for both inbound and outbound shipments.
•Monitoring and Developing Freight forwarders performance
•Analyzing premium freight spent and allocating cost centers
•Improving Logistics transport routes and enhancing current ones
•Sea freight delivery schedule - import and export containers to UK/Germany
•Optimizing finished goods packaging layout
•Managing all administrative tasks carried out as per company policies and audit recommendation
•Maintaining key performance measure to monitor supply output; confirming schedule adherence and customer delivery performance.
•Responsible for training junior planner on basic planning concepts
•Attending weekly meetings within the Business Unit teams to discuss related issues.
•Monitoring and reporting liability and obsolescence
•Monitoring, analyzing and reporting to management extra cost airfreight.
•Analyzing the effect of schedule fluctuations on materials flow.
•Providing the way of delivery of components to the procurement team whether sea freight or airfreight.
•Analyzing weekly fluctuations of customer schedules and highlighting production overtime, potential material problems & extra airfreight cost for both finished goods and materials.
•Coordinating with Material Procurement and stores Dept., developing necessary reports monitoring materials stock level target to maintain smooth material supply for the production.
•Expediting production bottlenecks due to potential material shortages and highlighting potential recovery actions to the procurement department.
•Formulating and coordinating a manufacturing requirement plan based on customer’s firm and tentative requirements.
•Analyzing customer schedules, reconciliation and production of a schedule for the supply site.
•Calculating policy stock within finished goods warehouse to maximize the effectiveness to react to customer change.
•Monitoring dispatch shortfalls and taking necessary actions to resolve.
•Running in and out changes are to be controlled ensuring the customer is fully aware of potential liability being incurred.
•Regular communication with customers to ensure knowledge of potential changes, and maximize time to react to change
•Regular communication with the production to include prioritizing within a weekly plan for delivery to a UK warehouse.
•Ensuring with the finance department that all the additional cost is being claimed to the customers.
•Six Sigma Green Belt Certified on Jan 2008, Freight Cost Reduction Project with annual saving €600k
A certificate in Supply Chain covering the following areas: 1) Production Planning 2) Materail Flow and MRP 3) Procurement and Purchasing 4) Supplier Managment 3) Stores and Dispatch 4) Logistics and Transport
Faculty of Commerce, (Major Business), English Section, Ain Shams University, Cairo, Egypt
IGSCE[International General Certificate of Secondary Education] , University of Cambridge,UK, subjects: Biology, Chemistry, English, Mathematics, Physics, Business, Accounting, Economics, Arabic) (AS level: Accounting, Mathematics)