Brand and Customer Manager
msd
Total years of experience :14 years, 8 Months
Responsible for Contraceptives & fertility Franchises (2009-Cuurent) & Vaccine/Gardasil (2009-2010)
Developed and implemented promotional strategies and marketing plans.
Successfully implemented& orchestrated numerous targeted effective marketing campaigns.
Effectively managed and engaged thought leaders led to creating strong image and brand loyalty.
Sales force optimization initiatives to improve effectiveness.
Led task force to investigate and capture of new opportunities, as inclusion of contra in MOH.
Maintained double digit growth for all brands with 4 years CAGR 21%.
Moved MSD share from 16% in 2009 to 39% in 2013 through creative tactics & effective resources use.
Increased sales 34% in 2013 versus 2012 with an EI 127% (among top ranked EI in MSD).
• Entrusted to build a full-scale sales organization of 10 Managers and 44 REPS.
• Led the development and implementation of the Operating Plan and Strategic Plans
• Developed, implemented commercial strategy that focuses on G2N optimization led to 19% improvement.
• Proactively conducted business assessment, identified new growth opportunities to enhance profitability.
• Conducted feasibility analysis of identified opportunities to ensure focusing on the highest values.
• Leading MSD portfolio of alliances focusing on BD strategy formulation /expansion.
• Established and strengthened commercially productive relationships with partners and distributors led to achieving financial objectives in terms of Sales, growth, profitability.
• Developed procedures for contract management to ensure that the day-to-day activities follow the spirit and sections of the contract with ongoing improvement assessment.
• Reviewed, successfully redesigned, and negotiated contracts led to 12% increase in profit.
• Crafted alliance governance, plans, priorities, and performance objectives for the alliances.
• Crafted new Go-To-Market Model to expand reach and optimize coverage.
• Developed & Aligned plans with Market Access, Medical, Supply Chain and other functions.
• Revitalized commercial excellence initiatives: Digitalization, SFE, k account managements.
• Ensured proper procedures and compliance policies are in place and strictly implemented.
• Established robust procedure for timely audit checks that focus on continuous improvement.
• Leading WH, DERM, OPHT Franchises to achieve financial objectives & profitability ratios.
• Provided leadership guidance for FLMs which positively reflected on sales force.
• Restructured SF to increase focus with targeted segment & optimally directing effort.
• Integrated MCM /designed digital engagement led to high enrichment of customer experience and augmented impact of selling efforts and creating efficiencies.
• Effectively Executed LCM activities to maximize brands value and retention of revenues.
• Optimized resources across brands and activities reflected on growth& profitability.
• Successfully closed 2015 with 17% Vs PY, 108 EI while maintaining expenses flat.
Managed Sales team to consistently high performance levels
Developed and coached subordinates according to their readiness degree.
Demonstrated leadership abilities through clear priorities and positive focus.
Maximized sales initiatives within the most profitable segments by training and coaching the sales team on effective business development and penetration leading to Increase sales 27% in 2012 versus 2011.
Master of Business Adminstration
Bachelor's degree of Pharmaceutical Sciences