Marketing Business Consultant
International Business DL
Total years of experience :16 years, 5 Months
International Business Driving License - IBDL www.ibdl.net
(Cairo, Egypt),
Work duties and tasks are adjustable according to business needs, and key-client’s demands and needs with overall responsibility for the successful initiation, planning, design, execution, monitoring, controlling and closure of assigned projects. Satisfying the need by efficient delivery is the objective.
• Along with undertaking the overall management of IBDL corporate marketing activities, provides business and marketing analysis of clients’ existing corporate practices and makes recommendations for improvements;
• Technical Consultations: Studies, and understands what clients wish to improve or fix, and evaluates positioning, market, products, price, and competitors to analyze business practices and provides efficient solution and strategic planning that always meet client satisfactions;
• Conducts market research, develops new business models and advises recommendations;
• Drafts, and creates business and project concept notes, bidding proposal, presentations,
• Conducts Professional Business Training for customized Non-Academic Business Disciplines - i.e. One of the Egyptian National Bank - Training in the Implementation for newly created Reference and Question Bank for Banking Code of Conduct and Ethics, and handed Attendance and Participation Certificates;
• Honored to be the Project Manager of Aswaq Holding - of Tahya Misr - Created the Standard Operating Procedures for Street 306 for all business divisions.
• Reviews, selects, edits and designs examination materials for various course-training that measure and weight the course/training understanding, and monitors and supervises live exams - Honor to be one of the reviewers for the IBDL Arabic edition released mid2018;
• Evaluates professional master graduation projects and presentations in management and marketing courses and produces final graduation results/outcomes.
Prepared and delivered lectures and seminars
* Prepared assignments, examinations and other course work to assess students
* Conducted tutorials, workshops and other practical classes
* Supervised work programs of postgraduate and honored students and tutorial staff
* Attended meetings with other staff members; including meetings concerned with
departmental, budgetary and policy matters
* Attended conferences dealing with academic specialization
* Participated in the setting of course and degree requirements, curriculum revision and
academic planning and advised students on academic and related matters
* Conducted research in a particular field of knowledge
Account Opening and Loans,
Citibank Egypt, Account Opening and Loans Unit, (Head Office),
(Cairo, Egypt
Set marketing policy in consultation with other managers and the board
* Planned and monitored marketing operations; including market research, advertising,
promotion, distribution and pricing
* Gave recommendations and formulated changes
* Directed the development of initiatives such as new products, latest marketing techniques,
fresh advertising campaigns and incentive bonus schemes
* Planned and organized publicity campaigns and assigned tasks to researchers and publicity
writers.
* Prepared and monitored news items and press releases
* Commissioned and obtained photographs and illustrative material, undertook live and
recorded guest arrangements, created and updated guest and program databases and issued
daily PR reports related to live programs
* Appraised and revised material submitted by journalists, photographers and illustrators,
selected written material, photographs and illustrations to create favorable publicity.
* Undertook and commissioned public opinion surveys, analyzed the findings and planned PR
campaigns, organized special exhibitions, seminars, entertainment, competitions and social
functions to promote favorable publicity.
AMER GROUP Holding, www.amer-group.com
(Cairo, Egypt), 2008 - 2011
Joined the company after few years of establishment. First after back from abroad, and
selected among offers from well-known existing real estate developers. Left after
accomplishing career professional satisfaction & Corporate Targeted Revenue & Goals.
* Developed ideas for the creation of client demand, brand development and awareness,
corporate positioning and sales boosting to increase the perceived value to clients and thereby
increase brand franchise, communication cycles/propositions and brand equity for all Amer
Group projects
* Monitored and analyzed sales volumes, market share trends and competitive activity.
* Identified and developed business building ideas, and worked with other business’s team
members to execute plans that meet investment criteria.
* Executed marketing initiatives in support of long-term strategies through leadership of the
business unit team.
* Developed and carried-out a regular marketing research program and new product
development (NPD) plans.
* Provided seasoned leadership in the translation and execution of the marketing strategy into
impact programs.
* Set and managed sales and marketing policy in consultation with other managers.
* Directed and planned sales and marketing operations including market research,
local/international competition, new market opportunity, advertising, promotion, distribution,
pricing, selling and credit arrangements.
* Lead efforts to leverage the Global Brand Positioning and solidify the company’s superiority
through our customers and their showrooms.
* Organized and controlled sales activities by setting product mix, geographical sale areas and
customer service standards.
* Managed and evaluated trade promotion levels to achieve maximum returns and dedicated
trainings to sales force.
Saville for Property Development/AMCS Australia, www.amcs.com.au www.saville.com.au
(Cairo - Perth “Australia”), Nov.2003-Nov.2009
* Created our marketing initiative based on customer’s need “methodology”
* Founded and established the premises of the company’s office in Egypt
* Directed the business policy and operations to achieve policy objectives and increase profit
and market control
* Directed and liaised with clients towards more efficient organization and developed solutions
for organizational problems.
* Planned the implementation of solutions on ongoing basis to maintain and develop the
business relationship
* Ensured satisfaction with services provided and identified opportunities for further
consulting work
* Managed the preparation of reports/budgets and presented them to governing bodies
* Represented organizations in negotiations at conventions, seminars and official occasions
* Liaised between areas of responsibility and with other organizations
* Authorized funds to implement policies and programs.
* Provided overall direction and management of business
* Directed the formulation of human resources management strategies planned to meet
business needs and arranged job skill training
* Directed managers in applying sound recruitment/selection practices and appropriate
induction, training and development programs
The American Embassy, (Consular Section), www.egypt.usembassy.gov
(Cairo, Egypt), September 2002- October 2003
PART-TIME
Reference and Question Bank for the Banking Code of Conduct and Ethics, and handed
Attendance and Participation Certificates;
* Aswaq Misr Express of Tahya Misr Fund for Street 306 Project (Catering, and Street Food
Complexes): Honored to be the Project Manager of. Created the Standard Operating
Procedures for Street 306 for all business divisions.
* Egyptian Universities’ QS World Ranking: Among a team of well-known professional
academic professors, it was honor to be the project manager for the project, conducting full
GAP analysis and study towards execution of prescribed actions for targeted ranking
accomplishment.
* Telecom Egypt: Reviews, selects, edits and designs examination materials for various
course-training that measure and weight the course/training understanding, and monitors and
supervises live exams - Honor to be one of the reviewers for the IBDL Arabic edition
released mid2018;
* Telecom Egypt Training Institute: Evaluates professional master graduation projects and
presentations in management and marketing courses and produces final graduation
results/outcomes.
* Egypt Foundation for Integrated Development (El Nidaa): Conducted initial market
research including inception reports submission towards a complete strategic business and
marketing plan/strategy - funded by Drosos Foundation - Switzerland.
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courses: Certificate in Computer Programming & Software Part: I, provided by CACE AUC (Computer Center