Brand Lead HIV/Rheumatology
BIOPharma-MEA
Total years of experience :19 years, 7 Months
- Working within the Marketing & Business Development department of Arabio /Novartis Vaccines.
- Managing the entire vaccine line of Arabio / NVD including three products (Aramen®), (Arapenta®) & (Araflu®) (2nd brands of Novartis vaccines)
- Liaise with the Novartis regional marketing department to develop, prepare & execute the customized marketing campaigns & materials, local and regional events.
- Analyze/evaluate the IMS data for the trends, market share; growth.
- Work with market research agencies to understand customer insights & market dynamics.
- Prepare a long-term/short-term strategic plan for the brand, prepare an annual tactical marketing plan and develop/implement the marketing activities to deliver business objectives.
- Manage the market access plan for the GCC countries in governmental and PVT sectors.
- Providing the sales teams with the necessary technical expertise including promotional materials, product training and relevant clinical papers.
Achievements
- Introduction of Arabio/NVD vaccines portfolio (Aramen & Arapenta) in Ministry of health formularies in Saudi Arabia & GCC (Bahrain, Qatar, Oman, Kuwait, Dubai Health Authorities, Health Authority of Abu Dhabi)
- launch of the first Arabio’s vaccine “ARAMEN®” in UAE PVT market
(2014 “Launch” Year/end results: 36% Market share, 1st Rank in Meningococcal Vaccines Market IMS 014)
Institutional sales supervisor, Arabio / Novartis Vaccines, Riyadh, Saudi Arabia.
January 2011 - December 2011
- Launch of Arabio / Novartis Vaccines Company (First Biopharmaceutical company in the middle east specialized in manufacturing and promoting human vaccines in alliance with Novartis vaccines & Diagnostics)
- Successful introduction of first Arabio - Novartis Vaccines in Saudi Market. (MOH - Institutional Sector )
- Managing the Arabio institution team.(Three Medical Representatives) to achieve their annual sales target in 2011.
Senior Vaccine Specialist, Sales Department, GlaxoSmithKline, Riyadh, Saudi Arabia.
June 2007 - December 2010
- Institution team member.
- Contacted potential customers (e.g.: National Guard Hospital - Riyadh Military Hospital - King Faisal Specialist Hospital), identifying their needs, persuading them with the GSK vaccines portfolio through arranging appointments with doctors and pharmacists.
- Organized conferences and delivered presentations for medical staff about the medical information of the product.
- Built and maintained positive working relationships with medical staff and supporting administrative staff.
- Reached annual sales targets (2007 -2008- 2009) with average annual growth of 15 % and developed strategies for increasing opportunities with the field force manager.
Medical Representative, Sales Department, Servier Laboratories, Cairo, Egypt.
January 2006 - May 2007
- Team 3 member.
- Contacted potential customers to promote the company's CVS portfolio in the assigned area.
- Achieving annual sales target in 2006.
Hospital Pharmacist, Ghamra Military Hospital, Cairo, Egypt.
October 2005 - December 2006
- Dispensed prescription medications to the hospital patients.
- Provided advice, information & guidelines to the patients to ensure the correct and safe supply as well as usage of medical products.
Master of Business Administration
Bachelor degree of pharmaceutical science, Faculty of pharmacy, Cairo University, Grade: Good, Date of graduation: May 2004.
- Egyptian High school certificate, Cairo, July 1999.
