Marketing Director - Middle East & Africa
M.Solutions
Total years of experience :18 years, 8 Months
M.Solutions is a leading business consulting company providing marketing, Financial and change management solutions in MEA.
Joined to turn things around!
- Developed the company’ overall strategy and marketing plans which resulted in a %45 increase in the company’ client base.
- Grew company profits by 60% over the previous year.
- Successfully increased the sales of the accounts I consulted with to reach $150m collectively.
- Drove and managed partnerships that secured up to %25 market share in East Africa, USA, and East Europe for my accounts.
- Managed the development and allocation of the marketing budget to both company and clients.
- Executed the strategic business development plans while working closely with internal stakeholders including Sales, Marketing, solution architects, professional services and support teams for each account I manage.
- Identified opportunities in the market to launch innovative and high-impact marketing & business strategies.
- Built and developed own company projects: XYZ Republic, Wolves Ground and Artiology enabling to provide complex services including marketing strategy, Web design and professional branding.
QCharity is one of the largest charities in the Gulf region.
Joined to provide a new strategic direction by developing a sustainable business model, revolutionizing the digital channels, and communicating the new human/donor experience through a range of innovative campaigns.
- Devised and lead innovative projects focused on improving donor/human’ experience and thereby increasing donations.
- Successfully increased the donation through the digital channels from $.3m to $68m in 2015.
- Led the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
- Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
- Managed complex enterprise contract negotiations, in cooperation with the concerned professional services teams
- Led cross-functional project teams comprising marketing strategy, digital marketing, copywriting, PR, branding and communication professionals.
- Conducted market intelligence and complex analysis to identify trends and focused growth opportunities.
Notable Projects
Online Business Strategy - QCharity had minimal online presence and collected 0.1% of donations through its website. As Strategic Planner, I designed and implemented new online business strategy.
- Evaluated the target market and the company’s position; designed a new concept improving end users’ experience by introducing - and for the first time ever - the first Donor-Centric model; led domain profile redesign and rebranding; created new website content; and enhanced the business’ online presence. High quality and impact of the project were recognised and appreciated by the Minister, other organisations and the donors.
- Travel and Aid - As Strategic Planner, I invented a website concept enabling travellers to support charity causes by booking tickets. Donations come directly from hotels & airlines for each booking made through the website. Not only that, but the plan was also to develop the first Arabic travel blog in the GCC.
Launched website www.travelandaid.com using Expedia booking system; developed strategic partnership with leading airlines; launched Instagram contest with luxury hotels including Marriott, Concorde, Grand Heritage, Warwick Hotel; created travelling blog concept to attract customers; promoted advertising space; and organised press conference for official website launch. Succeeded in gaining huge interest and publicity for the project: interviewed by the local TV channels and received coverage in all local newspapers and in business magazine - the Edge.
Taya IT is a leading software house offering information system management solutions to governmental and private organisations in the GCC, USA, and Europe.
Hired to develop a clear vision and marketing strategies to drive organisational growth.
Planned and executed product and service launch through innovative marketing campaigns.
Directed the development of interactive, direct marketing, media, creative, sales promotion, and PR strategies.
- Increased the number of users to 4 million through the first year.
- Built, trained and led a creative team of five digital Marketing Executives.
- Managed projects that targeted US and UK markets and caused %40 revenue increase.
- Increased revenue through newly established international client relationships.
CMYK ME and Africa is an extremely fast growing print solutions provider with 5200 customer base.
- Main role was to devise new market development strategies in Kenya, Nigeria and Morocco.
- Initiated and introduced first CRM in the company.
- Succeeded in growing market share from 0.03% to 20% in Nigeria, from 0.5 to 35% in Morocco, and from 1 % to 40% in Kenya.
- Managed and developed every campaign launched through all the marketing channels.
Egypt Internet Co. is a local software house and Web design company.
- Hired to develop marketing plans and to direct sales and design teams.
- Established a 3D design department and managed development of a strong model as part of marketing collateral. Secured lucrative sale with a tourism industry client within 3 months.
My Market is a marketing magazine specialised at communicating the latest market trends, news, and case studies.
- My role was to draw the company' overall strategy and to develop its marketing plan across Egypt.
- I led a team of 5 fresh grads that I had to train and manage and in 5 months we succeeded at reaching one of the major milestones by achieving a target of signing 40 advertisers and partners in the magazine' very first release.
IT-Vision is an IT organisation offering services to large international accounts.
- Joined upon graduation, initially as part of a sales team. After 6 months promoted to the Marketing Executive position and then to the Marketing Manager and developed a complete marketing department.
- Main role was to analyse the market and plan adequate marketing strategies.
- Liaised with large international and government accounts.
