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Mohamed Ali Rassmiy, Marketing Specialist

Mohamed Ali Rassmiy

Marketing Specialist·Al Mustaqbal Building Materials Company,

Saudi Arabia

Diploma, Marketing

Work experience

Total years of experience: 5 years, 7 months

Marketing Specialist

April 2025 - Present

Al Mustaqbal Building Materials Company,

Riyadh, Saudi Arabia

April 2025 - Present

Developed the annual marketing budget and allocated spend across digital campaigns, social media, SEO, events, exhibitions, printed materials, brand activations, and e-commerce growth initiatives.
Managed marketing campaigns and brand activations in coordination with an external marketing agency, including campaign direction, creative review, execution follow-up, and performance reporting.
Led the creation and management of the company’s e-commerce store and website, including product visibility, SEO optimization, online customer journey, and campaign alignment.
Coordinated exhibitions, events, printed materials, social media content, and paid advertising campaigns to support brand awareness and business growth.
Directed digital campaign execution across paid media, social media, SEO, and e-commerce channels, ensuring alignment with business objectives and management requirements.
Company industry:
Hardware & Building Materials
Job role:
Marketing and PR

Marketing Specialist

April 2025 - Present

Al Mustaqbal Building Materials Company

Riyadh, Saudi Arabia

April 2025 - Present

• Develop marketing strategy and structure the annual marketing budget, allocating spend across digital campaigns, social
media, SEO, events, exhibitions, printed materials, brand activations, and e-commerce growth initiatives.
• Plan, direct, and follow up marketing strategies and campaigns in coordination with an external marketing agency, including
creative direction, content review, paid media execution, and performance reporting.
• Manage exhibitions, events, and brand activations, coordinating with internal teams, suppliers, and vendors to ensure high
quality execution aligned with business objectives.
• Lead the creation and management of the company e-commerce store and website, covering product visibility, content, SEO
optimization, customer journey, campaign alignment, and operational coordination.
• Prepare professional catalogs, company profiles, printed materials, product stands, signage, and promotional assets
supporting sales and brand communication.
• Coordinate with sales, product/channel managers, warehouse, supply chain, finance, e-commerce, and management teams
to execute product launches and business-growth initiatives.
• Monitor campaign performance, market trends, customer behavior, and competitor activity to provide recommendations that
improve ROI, brand awareness, and customer acquisition.
• Contribute to corporate rebranding and brand-positioning projects to strengthen the company image in local and regional
markets.
Company industry:
Hardware & Building Materials
Job role:
Marketing and PR

Digital Marketing Specialist

December 2023 - August 2025

Dimois Training Institute,

Riyadh, Saudi Arabia

December 2023 - August 2025

Directed social media account management, creating engaging content that
increased follower growth and interaction.
Executed robust SEO strategies to improve website search rankings and drive
organic traffic.
Launched and optimized targeted paid advertising campaigns, leveraging data
insights to outpace competitors.
Company industry:
Administration Support Services
Job role:
Marketing and PR

Digital Marketing Specialist

September 2024 - April 2025

FuturPathway Training Institute,

Riyadh, Saudi Arabia

September 2024 - April 2025

Developed and executed comprehensive social media strategies across multiple
platforms, boosting brand visibility and audience engagement.
Managed and optimized paid campaigns on Google and Facebook, driving high
conversion rates.
Implemented advanced SEO tactics—including YouTube SEO—to enhance
organic search performance.
Analyzed campaign data to continuously refine strategies and maximize ROI.
Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Digital Marketing Specialist

September 2024 - April 2025

Future Pathways

Riyadh, Saudi Arabia

September 2024 - April 2025

• Managed social media platforms, educational platform content, search engine optimization, and paid advertising campaigns
across social media channels.
• Supported digital growth through content planning, campaign execution, audience targeting, and performance follow-up.
Company industry:
Training & Education Center
Job role:
Marketing and PR

digital marketing specialist

June 2021 - September 2024

Lamison property's

Abu Dhabi, United Arab Emirates

June 2021 - September 2024

social media management
media Buying
listing property
Company industry:
Real Estate
Job role:
Marketing and PR

Digital Marketing Specialist

March 2024 - July 2024

Dimois Training Institute

Riyadh, Saudi Arabia

March 2024 - July 2024

• Executed digital marketing activities for training services, including content creation, social media management, and
campaign support.
• Improved online visibility through SEO-focused content and consistent digital communication.
Company industry:
Administration Support Services
Job role:
Marketing and PR

digital marketing specialist

February 2021 - May 2024

open home property's

Abu Dhabi, United Arab Emirates

February 2021 - May 2024

Social media management
SEO
graphic design
Company industry:
Real Estate
Job role:
Marketing and PR

Digital Marketing Specialist

December 2022 - December 2023

Easy Digits Solutions (EDS)

Riyadh, Saudi Arabia

December 2022 - December 2023

• Created and managed content for social media platforms, improved search visibility, and launched funded advertising
campaigns for clients.
• Worked in an agency environment, supporting content calendars, client communication, digital campaigns, and performance
marketing tasks.
Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Manager

October 2022 - December 2023

easy digital solutions

Jizan, Saudi Arabia

I found this job using Bayt.com

October 2022 - December 2023

I can serve in e-marketing in several industries, by carrying out tasks in managing social media platforms, managing advertisements, writing content, designing publications, and improving search engines. This is what I am good at and would love to work in e-marketing.
Company industry:
Marketing
Job role:
Marketing and PR

Digital Marketing Specialist

December 2020 - December 2023

Easy Digital Solutions,

Jizan, Saudi Arabia

December 2020 - December 2023

Designed digital campaigns focused on e-commerce growth and customer
acquisition.
Enhanced website performance through strategic SEO improvements and data
driven analysis.
Coordinated multimedia content production using Adobe Creative Suite to
support dynamic brand messaging.
Company industry:
Marketing
Job role:
Marketing and PR

Social Media Marketing

February 2022 - August 2022

Lamaison Real Estate & Properties L.L.C / Open Home Properties

Abu Dhabi, United Arab Emirates

February 2022 - August 2022

• Supported social media marketing activities for real estate brands, including content publishing, campaign support, and
online customer engagement.
Company industry:
Real Estate
Job role:
Marketing and PR

Education

Udacity

January 2021

January 2021

Diploma, Marketing

United States

GPA (percentage): 100%

GPA (percentage): 100%

Nano Degree
View attachment

Google Digital Garage

January 2021

January 2021

High school or equivalent, Marketing

United States

Higher Institute For Social Services - Qena

December 2015

December 2015

High school or equivalent, Business And Marketing

Egypt

GPA (rating): Very good

GPA (rating): Very good

I graduated from the Commercial High School, Marketing and Stock Market Department, and learned the foundations of marketing and statistics

Commercial Secondary School

January 2015

January 2015

Diploma, Business And Marketing

Egypt

Skills

Graphic Design
Expert
Graphic Design
Expert
Media Buying
Expert
Media Buying
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Copywriting
Expert
Copywriting
Expert
SEO
Expert
SEO
Expert
Photoshop
Expert
Photoshop
Expert
Yost SEO
Expert
Yost SEO
Expert
after effect
Expert
after effect
Expert
eliminator
Intermediate
eliminator
Intermediate
Twitter
Expert
Twitter
Expert
ahref
Intermediate
ahref
Intermediate
TikTok ads
Expert
TikTok ads
Expert
semrush
Expert
semrush
Expert
ilistratior
Expert
ilistratior
Expert
WordPress
Expert
WordPress
Expert
adobe premier
Intermediate
adobe premier
Intermediate
Google AdWords
Expert
Google AdWords
Expert
meta ad's (Facebook-Instagram)
Expert
meta ad's (Facebook-Instagram)
Expert
Snapchat ads
Expert
Snapchat ads
Expert
digital marketing
Expert
digital marketing
Expert
social media marketing
Intermediate
social media marketing
Intermediate
writing
Intermediate
writing
Intermediate
web content
Intermediate
web content
Intermediate
Facebook
Expert
Facebook
Expert
Google Analytics
Expert
Google Analytics
Expert
Social Media
Expert
Social Media
Expert
Marketing Solutions
Expert
Marketing Solutions
Expert
SEO
Expert
SEO
Expert
Market Research
Intermediate
Market Research
Intermediate
Marketing Strategy
Expert
Marketing Strategy
Expert
SEM
Expert
SEM
Expert
Marketing
Expert
Marketing
Expert
Project Management
Expert
Project Management
Expert
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
PROFESSIONALISM
Intermediate
PROFESSIONALISM
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
Magento
Intermediate
Magento
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
EXHIBITIONS
Intermediate
EXHIBITIONS
Intermediate
WEBSITE MANAGEMENT
Intermediate
WEBSITE MANAGEMENT
Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Intermediate

Memberships

KSA marketing hub

Owner Grub LinkedIn marketing hub KSA

May 2025

Training and Certifications

Certifications
Social Media Marketing
Google Analytics 4 Essential Training
Google Ads & PPC Certification
SEO Foundations
Digital Marketing Professional
Oct 2021
Training
graphic design
easy t
Nov 2022
google ad's
Udemy
Aug 2022
SEO
LinkedIn learning
Mar 2022
social media marketing
Digital Hub Egypt
Nov 2022
SEO Specialist
Digital Hub Egypt
Nov 2022

Hobbies and interests

coffee

I like making Turkish coffee

cooking

I like cooking local Egypt food

ready book

I like hope reading marketing books