Mohamed El Habbak, Marketing Director

Mohamed El Habbak

Marketing Director

Sana For Trading Agencies

Location
Egypt - Alexandria
Education
Master's degree, Business and Marketing
Experience
11 years, 3 Months

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Work Experience

Total years of experience :11 years, 3 Months

Marketing Director at Sana For Trading Agencies
  • Egypt - Alexandria
  • My current job since November 2022

Supplier- for food production technology.
Job Title: Marketing Director (MENA Regian). : (Novamber2022) till (Present)
Top Responsibilities:
• Developed and implemented effective brand strategies, marketing campaigns, and promotional materials, leading to 45% brand awareness rate increase and an average 3x click-through rate increase on all campaigns.
• Attending conferences, meetings, and international industry events. (GFM- Hace
• Cafex)
• Develop Pricing Structures.
• Monitored accounts and budgeted resources to ensure marketing objectives were completed within the allocated budget.
• Collaborated with creative and media agencies, project managed campaigns to meet tight deadlines and have met all established KPIs, goals and objectives.
• Planned and executed marketing plans in order to increase market share, expand the customer base and create new market opportunities.
• Responsible for packages design for Consumer end products.
• Analyzed market trends and customer feedback to determine new product features and opportunities.

Commercial Manager at GOO-Smart Company LLC
  • Egypt - Alexandria
  • November 2020 to October 2022

Job Title: Commercial Manager Duration: (Novamber2020) till (October2022) Top Responsibilities:
• Planning and preparing our Business Plan (Annual - Quarterly).
• Set, upgrade, evaluate and Modify our Business Process.
• Identify potential Opportunities in the target market.
• Planning and preparing presentations and Pitching products and/or services
• Researching to identify new leads and potential new markets.
• Following up new business opportunities and setting up meetings.
• First Line of Communications with all Business Partner.
• directing objectives to maximize profitability
• recording, analyzing and distributing statistical information
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Analyzing our brand positioning and consumer insights
• Helping and communicate our vision and mission
• Building brand awareness and positioning.
• Develop Pricing Structures.

Key Account Manager at AMEVA MEDITERRANEAN FOR FOOD INDUSTRIES
  • Egypt - Cairo
  • March 2019 to March 2020

Multinational Company, operates in 3 countries, Headquarter in Turkey, Manufacturing at its factories in China, Bulgaria &Egypt.
Job Title: Key Account Manager Duration: (March 2019) till (March 2020) Top Responsibilities:
• Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition.
• Acquire a thorough understanding of key customer needs and requirements.
• Ensure the correct products and services are delivered to customers in a timely manner.
• Serve as the link of communication between key customers and internal teams.
• Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
• Generate sales among client accounts, including upsetting and cross-selling.
• Operates as the point of contact for assigned customers.
• Develops and maintains long-term relationships with accounts.
• Forecasts and tracks client account metrics.
• Identifies opportunities to grow business with existing clients.
• Collaborates with sales team to reach prospective clients.
• Service multiple clients concurrently, often meeting deadlines.
• Keep records of client transactions.

Trade Marketing Manager at Egy-Spain Co. for
  • Egypt - Cairo
  • October 2012 to March 2019

Top Responsibilities:
• Planinning penetration strategy for a competitive market.
• Lead retail channels trade marketing strategy development to accomplish defined business objectives throughout product categories.
• Arranging branding and promotion.
• Motivate the junior staff in regular basis.
• Training sales team to higher performance and helped them in their development.
• Assign the target to sales team.
• Supervise the daily work of sales team.
• Building long term relationships and offering flexible solutions to clients.
• Participate in industry trade shows and conferences.
• Coordinate communication of price, product and pack changes.

Marketing Manager at Egy-Spain Co. For Food production
  • Egypt - Alexandria
  • July 2012 to March 2019

marketing manager for alexandrina region

Operations Admin Assistant at Smouha pediatric center
  • Egypt
  • August 2014 to November 2014

Job Title: Operations Admin Assistant Duration: (August 2014) till (November 2014) Top Responsibilities: -
• Assistant office Manager.
• handles operation Help desk.
• Assisting the HR in interviewing and hiring the administrative stuff.
• supporting the operation team in Administration tasks.
• solve problems within established policies and procedures.
• Launch social media advertising campaigns.
• Writing website content and managing the design with the outsources companies.

Education

Master's degree, Business and Marketing
  • at Arab Academy for Science, Technology & Maritime Transport
  • December 2024

MARKETING

Bachelor's degree, Faculty of commerce
  • at Tanta University
  • January 2024

Bachelor degree in Faculty of commerce - Tanta University- 2012

Master's degree, Master Degree
  • at Arab Academy for science and technology
  • January 2019
Bachelor's degree, Bachelor Degree
  • at Tanta University
  • January 2012

Specialties & Skills

Banking
Accounting
Customer Service
Public Relations
Marketing
planning
BRANDING
COMMUNICATIONS
MARKET RESEARCH
PLANNING
MARKET SHARE
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
PRESENTATIONS
RESEARCH
OPERATIONS
BANKING
FOOD PRODUCTION
MARKETING
TRAINING
marketing communications
problem solving
digital marketing
marketing management

Languages

Arabic
Expert
English
Expert

Training and Certifications

marketing (Training)
Training Institute:
eeic
Date Attended:
June 2014
Duration:
36 hours

Hobbies

  • Internet and Searching
  • Traveling
  • Swimming
  • Photography
  • Cycling