Mohamed El Habbak

Sana For Trading Agencies (Egypt) -
Commercial & Industrial Equipment Supplier- for food production technology.
Job Title: Marketing Director (MENA Regian). Duration: (Novamber2022) till (Present)
Top Responsibilities:
- Participate and Organize international exhibitions, meetings, and conferences such as (Gulfood - Gulfood Manufacturing - ISM - Saudifood Manufacturing Fancy food - Sial -Anuga - Food Africa - Hace - Cafex ) .
- Developed and implemented effective brand strategies, marketing campaigns, and promotional materials, leading to 45% brand awareness rate increase and an average 3x click-through rate increase on all campaigns.
- Collaborated with sales and operations teams to align marketing demand with supply capabilities.
- Analyzed campaign performance and customer engagement data to anticipate market demand.
- Developed regular performance reports supporting short- and long-term demand planning.
- Suggested promotional timing adjustments based on product availability and forecast trends.
- Develop Pricing Structures.
- Monitored accounts and budgeted resources to ensure marketing objectives were completed within the allocated budget.
- Collaborated with creative and media agencies, project managed campaigns to meet tight deadlines and have met all established KPIs, goals and objectives.
- Planned and executed marketing plans in order to increase market share, expand the customer base and create new market opportunities.
- Responsible for packages design for Consumer end products.
- Analyzed market trends and customer feedback to determine new product features and opportunities.

- Sadu Trade LLC (UAE- Dubai) Hybrid
Commercial & Industrial Equipment Supplier- for food production technology.
Job Title: Marketing Director (MENA Regian). Duration: (Novamber2022) till (Present)
Top Responsibilities:
- Participate and Organize international exhibitions, meetings, and conferences such as (Gulfood - Gulfood Manufacturing - ISM - Saudifood Manufacturing Fancy food - Sial -Anuga - Food Africa - Hace - Cafex ) .
- Developed and implemented effective brand strategies, marketing campaigns, and promotional materials, leading to 45% brand awareness rate increase and an average 3x click-through rate increase on all campaigns.
- Collaborated with sales and operations teams to align marketing demand with supply capabilities.
- Analyzed campaign performance and customer engagement data to anticipate market demand.
- Developed regular performance reports supporting short- and long-term demand planning.
- Suggested promotional timing adjustments based on product availability and forecast trends.
- Develop Pricing Structures.
- Monitored accounts and budgeted resources to ensure marketing objectives were completed within the allocated budget.
- Collaborated with creative and media agencies, project managed campaigns to meet tight deadlines and have met all established KPIs, goals and objectives.
- Planned and executed marketing plans in order to increase market share, expand the customer base and create new market opportunities.
- Responsible for packages design for Consumer end products.
- Analyzed market trends and customer feedback to determine new product features and opportunities.

• Participate and Organize international exhibitions, meetings, and conferences
such as (Gulfood - Gulfood Manufacturing - ISM - Saudifood Manufacturing
Fancy food - Sial -Anuga - Food Africa - Hace - Cafex ) .
• Developed and implemented effective brand strategies, marketing campaigns,
and promotional materials, leading to 45% brand awareness rate increase and an
average 3x click-through rate increase on all campaigns.
• Collaborated with sales and operations teams to align marketing demand with
supply capabilities.
• Analyzed campaign performance and customer engagement data to anticipate
market demand.
• Developed regular performance reports supporting short- and long-term demand
planning.
• Suggested promotional timing adjustments based on product availability and
forecast trends.
• Develop Pricing Structures.
• Monitored accounts and budgeted resources to ensure marketing objectives
were completed within the allocated budget.
• Collaborated with creative and media agencies, project managed campaigns to
meet tight deadlines and have met all established KPIs, goals and objectives.
• Planned and executed marketing plans in order to increase market share, expand
the customer base and create new market opportunities.
• Responsible for packages design for Consumer end products.
• Analyzed market trends and customer feedback to determine new product
features and opportunities.

Job Title: Commercial Manager Duration: (Novamber2020) till (October2022) Top Responsibilities:
• Planning and preparing our Business Plan (Annual - Quarterly).
• Set, upgrade, evaluate and Modify our Business Process.
• Identify potential Opportunities in the target market.
• Planning and preparing presentations and Pitching products and/or services
• Researching to identify new leads and potential new markets.
• Following up new business opportunities and setting up meetings.
• First Line of Communications with all Business Partner.
• directing objectives to maximize profitability
• recording, analyzing and distributing statistical information
• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
• Analyzing our brand positioning and consumer insights
• Helping and communicate our vision and mission
• Building brand awareness and positioning.
• Develop Pricing Structures.

• Develop trust relationships with a portfolio of major clients to ensure they do not
turn to competition.
• Acquire a thorough understanding of key customer needs and requirements.
• Ensure the correct products and services are delivered to customers in a timely
manner.
• Serve as the link of communication between key customers and internal teams.
• Resolve any issues and problems faced by customers and deal with complaints to
maintain trust.
• Generate sales among client accounts, including upsetting and cross-selling.
• Operates as the point of contact for assigned customers.
• Develops and maintains long-term relationships with accounts.
• Forecasts and tracks client account metrics.
• Identifies opportunities to grow business with existing clients.
• Collaborates with sales team to reach prospective clients.
• Service multiple clients concurrently, often meeting deadlines.
• Keep records of client transactions.
•

Top Responsibilities:
• Planinning penetration strategy for a competitive market.
• Lead retail channels trade marketing strategy development to accomplish defined business objectives throughout product categories.
• Arranging branding and promotion.
• Motivate the junior staff in regular basis.
• Training sales team to higher performance and helped them in their development.
• Assign the target to sales team.
• Supervise the daily work of sales team.
• Building long term relationships and offering flexible solutions to clients.
• Participate in industry trade shows and conferences.
• Coordinate communication of price, product and pack changes.

• Planinning penetration strategy for a competitive market.
• Lead retail channels trade marketing strategy development to accomplish
defined business objectives throughout product categories.
• Arranging branding and promotion.
• Motivate the junior staff in regular basis.
• Training sales team to higher performance and helped them in their
development.
• Assign the target to sales team.
• Supervise the daily work of sales team.
• Building long term relationships and offering flexible solutions to clients.
• Participate in industry trade shows and conferences.
• Coordinate communication of price, product and pack changes.

• Assistant office Manager.
• handles operation Help desk.
• Assisting the HR in interviewing and hiring the administrative stuff.
• supporting the operation team in Administration tasks.
• solve problems within established policies and procedures.
• Launch social media advertising campaigns.
• Writing website content and managing the design with the outsources
companies.