Marketing Manager
Vivo
Total years of experience :23 years, 7 Months
Vivo Communication Technology Co. Ltd.
Vivo is a Chinese technology company owned by BBK Electronics that designs and manufactures smartphones and smartphone accessories in China, software and online services. The company develops software for its phones, distributed through its vivo App Store, with iManager included in their proprietary, Android-based operating system, Funtouch OS.
Marketing Manager
Report to: Chief Operating Officer From June 2019 till present
Responsibilities:
- Building up VIVO brand in Egypt.
- Set up all marketing activities
- Choosing ATL and BTL agencies
- Prepare the brand and product launch plan in Egypt
- Building Organized retailer and Ecommerce entry strategy
- Finalizing ARL agency scope of work and signing contract.
- Determine scope of PR agency and the launch plan in Egypt
- Prepared Launch event for Vivo Egypt
- Develop and implement marketing plans and projects for new and existing products.
- Putting strategy for End of Life products (EOL).
- Enhancing Online plan and execution
- Manage visibility in-store including flyers, shelf presentations and others.
- Liaise with media and advertising agencies.
- Determine and manage the marketing annual budget and deliver marketing activities within the agreed budget.
- Direct and execute all of internal and external communications.
- Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
- Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events and other corporate events.
Marketing Manager - Mobile Phones
Report to: Country Manager
Responsibilities:
- Building up VIWA brand in Egypt.
- Develop yearly marketing plan.
- Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities
- Develop and manage artwork design and strategy for all media vehicles.
- Manage and coordinate all marketing, advertising and promotional activities including ATL, BTL and PR.
- Develop and implement marketing plans and projects for new and existing products.
- Putting strategy for End of Life products (EOL).
- Enhancing Online plan and execution
- Manage visibility in-store including flyers, shelf presentations and others.
- Liaise with media and advertising agencies.
- Determine and manage the marketing annual budget and deliver marketing activities within the agreed budget.
- Direct and execute all of internal and external communications.
- Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
- Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events and other corporate events.
Freelancer Business Courses Instructor
When I am not in corporate business I teach private courses for University students including Marketing, accounting and
statistics. I prepare materials for studying and exam revisions.
Most students are from
Cairo University
Helwan University
GUC (German University in Cairo)
MIU ( Misr International University)
Retail Marketing Manager - Consumer Electronics & IT From October 2012 till June 2013
Report to: Head of Division
Below link shows sample of my work. Plz download below Dropbox link and see my work.
https://www.dropbox.com/s/1ru45fcvw49g3jt/work%20sample.ppt
Responsibilities: - Managing all Samsung retail Brand shops
- Manage and coordinate all marketing, advertising and promotional activities in CE and IT retail stores nationwide
- Determine and manage retail marketing annual budget and deliver marketing activities within the agreed budget.
- Plan, organize, execute and manage retail events including tradeshows
- Managing CAF (Confederation of African Football) sponsorship program with Samsung retail chain nationwide.
- Liaise with advertising agencies
- Manage visibility in-store including flyers, shelf presentations and others.
- Opening and managing all Samsung brand shops.
- Improve the products' market share, customer satisfaction and productivity performance.
- Own the responsibility for the development, execution and performance of all programs designed to increase products' presence and ultimate take-away
- Managing training and product knowledge schedules for floor salesmen
- Managing floor sales men incentive scheme designed for floor salesmen and dealers.
- Managing field marketing agency of 120 Samsung field officer (SFO), promoters, data entry etc
- Manage and coordinate all marketing, advertising and promotional activities including ATL, BTL and PR.
- Develop and implement marketing plans and projects for new and existing products.
- Manage the productivity of the marketing plans and projects.
- Manage visibility in-store including flyers, shelf presentations and others.
- Liaise with media and advertising agencies.
- Determine and manage the marketing annual budget and deliver marketing activities within the agreed budget.
- Direct and execute all of internal and external communications.
- Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
- Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events and other corporate events.
- Managing and selecting Samsung Experiential shops (SES), Shop in Shop (SIS) and smart table shop (STS)
.Responsibilities:
- Lead the development of the Trade Marketing strategy to achieve business objectives across all product categories.
- Manage and monitor the Trade Marketing investments and initiatives execution.
- Improve the products' market share, customer satisfaction and productivity performance.
- Develop trade promotional plan with key customer and channels.
- Own the responsibility for the development, execution and performance of all programs designed to increase products' presence and ultimate take-away.
- Manage the social media marketing activities through Twitter, Facebook and other strategically relevant online properties.
Product and Marketing Assistant Manager From April 2009 till May 2011
Report to: Marketing Manager
Responsibilities: - Participate in developing and implementing marketing plans.
- Conduct pricing surveys and price mapping to initiate pricing policy and guidelines.
- Execute all ATL/BTL marketing activities of company brands.
- Monitor competitor ATL/BTL activities to ascertain share of voice and benchmark performance.
- Coordinate with sales team to gather POS and BTL related requirements and incorporate into assigned plans.
- Keep track of competitor's product and packaging attributes.
✓ Launched the most successful marketing campaign for Samsung Egypt for Galaxy S3 Mobile.
✓ Samsung Egypt employee of the year 2010 all over Samsung divisions.
✓ Number one Samsung signage in the MENA Region.
✓ Number one products and assistant marketing manager in the MENA Region in 2010.
Marketing Supervisor From October 2007 till March 2008
Responsibilities: - Develop marketing strategies based on buying trends.
- Establish customer satisfaction programs, promotional packages and materials for media distribution.
- Determine the demand of products in the potential markets.
- Visit trade shows, stores, community organizations to demonstrate the company's products.
- Set up and arrange displays and demonstration areas to attract the attention of prospective customers.
Etisalat
Etisalat is a UAE based Telecommunication services provider, currently operating in 18 countries across Asia, the Middle East and Africa.
Indirect Sales Executive - Zone Manager From January 2007 till September 2007
One of the Pre-launch team in Etisalat Egypt
Responsibilities: - Manage visibility in-store: POSM, Gondola's, Merchandising and shelf presentation.
- Follow up on quotas vs. achievements for more than 300 points of sale.
- Enhance selling and after selling service and provide customer service.
- Manage the relation between advertising agencies and dealers.
Vodafone Egypt From October 2000 till December 2006
Vodafone Egypt is the largest Mobile Phone company in Egypt in terms of active subscribers.
Best title: Retail Task Force member - Acting as Supervisor
Responsibilities: - Monitoring the look and feel of Vodafone Brand in the stores
- Supervise and train the sales team.
- Deal with customer service queries and complaints.
- Supervise Vodafone Franchise stores performance and complaints.
Comprehensive study of marketing coursed that by the end enable the student to develop an overlall marketing strategy and plan Actual case studies have been examined
40 courses of accounting, marketing, sales, economics and organizational behaviour that develop concept of commercial topics
