Mohamed Amer

• Improved profitability by reducing food cost by 6.8% and utility usage by 18%
• Raised NPS from 49 to 70 and GRI from 86.8 to 94%, driving guest satisfaction and revenue
• Led hotel operations during the 2024 Dubai flood, ensuring full guest safety and continuity
• Introduced self-check-in iPads, Tap & Smile, bilingual IVR, and energy-efficient tech
• Ranked hotel in Top 5 Minor Hotels for GHA enrollments in 2024
• Achieved
• Enhanced team performance through structured training, recognition, and engagement programs
• Strengthened vendor relations with KPIs, contract negotiation, and delivery tracking
• Led key hotel development projects from feasibility and budgeting to compliance, execution,
and delivery
• Reorganized PPM and ensured full compliance in safety and engineering
• Actively supported commercial planning, contributing to annual budget preparation,
strategy reviews with Minor, and monthly BRM presentations with the hotel owner
• Acted as General Manager for 3 months, overseeing full hotel operations and maintaining
performance during leadership transition

• Pre-Opening Tasks: Led the hotels pre-opening initiatives, including market analysis, business trend evaluation.
Developed comprehensive sales & marketing action plans.
• Budget Management: Collaborated with the General Manager on budgeting for top-line sales and expenses.
• Digital & Distribution Platforms: Completed setups for all digital and distribution channels, ensuring maximum
visibility and optimal hotel ranking.
• Market Entry Success: Positioned Novotel successfully among competitors, securing 61% base contracted
business in the first 6 months.
• Revenue Growth: Increased F&B revenue by 32% through strategic outside catering initiatives.
• Pandemic Response: Implemented crisis strategies, achieving budgeted performance during COVID-19.

• Assessed business performance and sales team structure.
• Implemented SOPs, realigned team roles, and launched segment-specific strategies.
• Delivered full handover with action plans and development roadmap.

• Oversaw AED 121M room revenue across 3 properties.
• Led a 12-member sales team covering Corporate, Leisure, and MICE.
• Set targets, tracked key account production, and analyzed market trends.
• Developed segment-specific action plans and represented hotels in sales trips and trade shows.
• Monitored online hotel content and positioning.

• Strategic Pre-Opening Leadership: Developed and executed a full commercial strategy, revenue
management plan, and market positioning for (Nakheel) Dubai Holdings first major hotel project.
• Revenue Optimization: Led daily RM system operations, driving the hotels RGI ranking from 5th to 2nd place
in STR within one year.
• Owner Relations: Worked closely with Dubai Holding (Nakheel) to align commercial strategy with ownership
expectations.
• Team Development: Managed to recruit, train, and develop a junior team effectively during a tough pre
opening assignment, ensuring future potential candidates for replacement or relocation within Accor for other
pre-opening projects.

• Developed and executed the annual business plan with the GM.
• Drove revenue across Corporate, Government, Leisure, and Group segments.
• Led market analysis, pricing strategies, and sales action plans.
• Conducted joint sales calls and closed key accounts.
• Represented the hotel at corporate sales and PR events.
• Delivered team training and performance development.

• Achieved 20% and 26% YoY corporate revenue growth for Ibis Al Barsha (2012-2013).
• Led the corporate sales strategy and successful pre-opening of Novotel Al Barsha (465
keys).
• Represented the cluster at key global exhibitions: ATM, WTM London, Moscow Leisure,
and GCC/India roadshows.
• Conducted market trend analysis to drive business volume and revenue.
• Participated in key leadership meetings: Sales, Revenue, Credit, P&L, and HOD.
• Designed and implemented induction/training programs for new sales team members.

• Drove post-crisis recovery by growing Corporate and Government FIT & Group
business.
• Secured 2, 800+ room nights from government sector in 2010—new market for the
complex.
• Represented Accor at GCC roadshows (KSA, Kuwait, Qatar) with DTCM and regional
teams.
• Managed RFPs & RFIs for Accors global key accounts.

Various Leadership Roles | 1999 - 2009
Multiple Properties in Egypt and Dubai, from 1999 to 2009, Commercial & Operations Experience in 5- & 4-Star Hotels
• Flora Group of Hotels Dubai, Complex of 498 kyes, as Assistant Sales Manager Nov 05 to Mar 07
• Steigenberger Golf Resort El Gouna - Egypt luxury 5-star golf resort 272 Keys, Night Manager Aug 03 to Nov 05
• Swiss Inn El Gouna Resorts, El Gouna - Red Sea - Egypt 4-star hotel with 275 keys Front Office Supervisor & Acting Night Manager Aug 99 till Aug 03