Digital Marketing Manager
Meltwater
Total years of experience :11 years, 11 Months
Updating and monitoring the google ads campaigns resulting in conversions increase by 189%
and monthly costs decrease by 4000$
Drafting copy for E-books, blog posts, pr, email marketing campaigns and google ads resulting in 740 new leads generated
Analyzing data from google analytics, google ads and marketo to optimize digital marketing efforts
going forward leading to 31% increase in traffic and 23% increase in downloads
Executing both on-page and off-page SEO strategies, improving website ranking by 37%
Leading the development of marketing & communication plans and tactics (through a test and learn
approach) that will drive user acquisition
Collaborated with the sales department for client on-boarding and training in-services for clients,
resulting in more effective and efficient on-boarding and improved client satisfaction and loyalty.
Developed procedures to ensure that all customers are receiving the data they request in a timely and
efficient manner.
Handled from start to finish every big claim that was received from contacting customer to final
solution internally and with the customer.
• Developing and executing strategic sales plan to penetrate existing markets, and to target new markets based on prospects’ needs & priorities to generate new revenue(sales rate increased by 30%, market share increased by 18%) with a particular focus on digital, content marketing and bespoke solutions.
• Conducting research and competitive analysis (market size & needs, competitive benchmarks, trends, opportunities, customer needs and expectations) resulted in a 40% decrease in the average time of conversion.
• Providing strategic direction to client's brand marketing initiatives, fully comprehend the client brief, develop a project plan & Communicate elements of the brief to internal teams.
• Planning, executing long and short-term integrated marketing strategies (marketing mix, digital
marketing, media plan…) to promote customers’ multiple businesses, increasing target market penetration by 18 %(average), enhancing overall revenues by 42% (average) and supporting retention goals.
• Planing, executing B2B and B2C digital marketing campaigns, including (website display and content
marketing, SEO/SEA/SEM, social channels, copywriting, newsletter, re-targeting), increasing marketing qualified leads by 53% sales accepted leads 42% and sales qualified leads by 28%.
• Managing day-to-day communications and ensure all client requests are met in a timely and service oriented manner resulted in a 45 % increase in the retention rate.
• Using Google Analytics, Salesforce and others CRMs/ERPs to transform collected data into analyses and presentable insights and recommendations for action by creating dashboards, reports, and analyses that explain the customer digital experience/journey - data-based storytelling.
Responsible for everything that goes on in the business, from developing strategies for growth,
controlling the direction of the company and deciding budgets for all departments right through to hiring and managing high quality senior managers.
• Gathering customer insights and market trends to develop a bespoke management, marketing and sales plans, increasing production rate by 20% and qualified leads rate by 50%.
•Refining the sales process by implementing BANT and MEDDIC qualification frameworks, allowing a 50 % increase in the qualified leads rate.
• Responsible for staying on top of the latest industry trends as well as the execution of the advertising campaigns across ATL, BTL, TTL with cross-functional steering for Internal, PR, CSR, marketing & digital platforms.
• Implementing a high quality standards, technologies and practices for both B2B and B2C partner's
campaigns (including digital marketing and e-commerce models).
• Planning for, building, and maintaining effective relationships with senior executives, key decision makers, influencers and technical experts allowing a 50% increase in the qualified leads rate
• Driving improvement in commercial performance by applying innovative production approach, defining/refiningbusiness models, developing the company's unique selling propositions and capitalising on emerging opportunities.
• Managing the entire project lifecycle of large scale complex projects including scope, design, schedule, budget/cost tracking, development, implementation, post implementation, project change management and quality.
• Adjusting and creating high quality sales documentation, including proposal documents, contracts, presentations and demos.
• Improving productivity while reducing staffing and operating costs by 28%.
• Helped to acquire a new branch of activity: E-commerce and web marketing.
• Reorganized the company production strategy and rebuilt strong relationships with key stakeholders whichresulted in a 35% increase in the sales rate.
• Ensured an optimal allocation of capital and resources to gain maximum value and ROI, provide economic and financial analysis and understand financial implications or risks.
• Improved the company’s market position by implementing a new marketing and sales tactics based on an in-depth understanding of the business and customers needs.
• Ensured the use of strategic client hunting practices, industry/market analysis, internal communication, external promotions and constant in-depth client analysis to uncover revenue opportunities.
• Led teams to successful execution on various project types including large-scale websites, mobile applications, advertising campaigns and web marketing.
• Implemented forecasting methods based on analysis, trends, seasonalities, pricing changes and portfolio expansion.
• Prepared a variety of status reports, including Forecast sheet, activity, closings, follow-up, and adherence to goals.
• Reduced Absenteeism by 62% and turnover by 55% with specefic strategies to recruit, train and retain employees.
• Advised and led customer's targeted marketing campaigns.
• Generated more revenues (30K) through regular sales & marketing activities including PR, events, social media and digital marketing campaigns.
• Provided market feedback to the managers regarding competitive offerings and generated product development ideas.
• Produced weekly sales reports and communicate regularly with the committee president regarding sales developments.
• Worked collaboratively with relevant members, in order to exceed sales goals and develop proposals that address partners/cutomers’ needs and objectives
• Represented AIESEC at various conferences and sales conventions or fairs through presentations, and attendance at booths.
• Monitored projects activities, establishing & implementing mechanisms to assess achievement of results, participating in review meetings and preparing regular inputs to progress reports. Analyzes basic factors affecting achievement of results, & follows up on recommendations.
• Managed AIESEC business support team, and led the HR tasks in relation to the team (staff coaching & development, day to day line-management, etc.). This includes organizing work meetings with business support staff, providing a steer on their respective tasks, team building, being responsible for the recruitment and selection processes for new staff, etc.);
• Designed and implemented strategic alliances with new and ongoing partners such as other NGOs, local
governmental organizations, national and international corporations and chambers.
• Led the HR tasks in relation to the team (staff coaching & development, day to day line-management, etc.), developed/managed projects' execution, organized team buildings and events (500-700 participants).
• Reviewed prospective donors, attended meetings with potential sponsor, wrote funding proposals, implemented donors satisfaction evaluation survey and designed, together with the Program Manager, new initiatives for funding social projects.
• Responsible for extensive follow up procedures with each prospect;
• Responsible for overseeing the planning, development and execution of project deliverables, lead project planning, budgeting, action plans and monitoring processes.
• Ensured close collaboration and coordination with cooperating partners to guarantee smooth implementation of activities and achievement of results as specified in grant agreements.
• Helped to organise project events in the region with a particular focus on providing logistical support and proper briefings to participants and consultants.
• Ensured the visibility of AIESEC programs in institutional communication and fundraising efforts
• Worked within an extremely challenging work environment by taking the responsibility of promoting
and selling the company's products to a wide range of customers.
