Group Marketing Manager
Ashry Steel Group
Total years of experience :18 years, 4 Months
Group Sales & Marketing Manager for a steel manufacturer group companies who owns 4 mega plants, producing w wide range of steel products with an integrated plants for producing steel semi-finished and finished products.
responsible for selling 2 million ton of steel products.
responsible to manage 7 sales and marketing teams specialized in different steel sectors.
attending international and local conferences and exhibitions as a speaker and exhibitor in most of international events of constructions and steel industry too.
marketing plans for local and foreign marketing targeting 30% exports from factories production.
targeting mega projects locally and international projects through market analysis and intelligence hitting most of construction mega projects.
Responsible for buying & Contracting of raw materials.
Responsible for selling finished products for retail sector and projects sector.
Responsible for production planning.
planning and doing market research.
activating market campaigns.
November 2015-till present Commercial department, Senior Procurement Engineer - DAR AL MIMAR (D.M.G) for Construction (MOUNTAIN VIEW - CHILLOUT PARK - HYDE PARK) Projects:
• Invite, assess, and award/recommend supplier tenders, bids, quotations, and proposals.
• Establish and negotiate contract terms and conditions, and maintain supplier relationships.
• Prepare and maintain purchasing records, reports and price lists.
• Responsible for Strategic Comedies, Assets & consumables items for 3 Mega projects, (Mountain View, Executive residence Park, Hyde Park & Chill out Park.
• Work with internal and external stakeholders to determine procurement needs, quality, and delivery requirements.
• Prepare procurement schedules for material requisition and delivery with construction and suppliers.
• Assist in the development of specifications for equipment, materials, and services to be purchased.
• Establish a central procurement plan covering a rolling 3 year period to ensure that all activities can be forward planned and that adequate resources exist.
• Perform Value Engineering studies to reduce cost and introduce better quality materials.
• Comply and maintain knowledge of applicable rules, legislation, regulations, standards, and best practices.
o Managing commercial sections (Purchasing, Procurement, Trade marketing, Sales).
o Revising the annual procurement plan, modifying and acting by purchase all needs with amounts Approx. 250, 000, 000 L.E.
o Managing Local & Export sales department to reach annual targets with amount 350, 000, 000 L.E.
o A member at startup process of building a new brand of Industrial & commercial holding company (Ashry steel).
o Creating policies for the commercial department, Including Supply chain (purchasing, procurement & warehouse) policy and also sales & marketing policies.
o Doing master sales plan for different steel products.
o Cooperating with Production & Quality departments to get the standard quality according to the market & project’s needs.
o Directing coding project for plant’s procurement & warehouses.
o Building teams for every section in commercial department.
o A member in startup & management of a new project (Steel plant).
o Building a new brand name, publishing it in local & foreign market.
September 2013-till present Supply Chain Senior Planning Engineer- Egyptian Steel:
o Monitoring metrics for the production process of Port Said plant
o Monitoring losses and calculating key performance metrics, such as loss ratios/loss rates relative to total production
o Calculate monthly quantitative and financial loss threshold according to international standards to improve efficiency of the production process
o Forecast production using historical data, on a quarterly basis
o Forecast sales according to historical data, on an annual basis
o Generate annual reports concerning metrics of the complete production process
o Reviewing the offshore contracts of the plants to ensure adequate contracting conditions and specifications
o Reviewing technical offers of suppliers to ensure adequate specifications
o Enrolled in Coding Project (Operations Department)
o Creating a comprehensive and updated database for all technical equipment and instruments related to the production process of all the plants
o Creating spare parts data (Bill of Material) to be implemented on the SAP system for all plants
o Corresponding each item code to its plant, equipment and specific location
o Attending all Suppliers Meeting to get and study offers for the melt shop. (Refractories, slide gate, cranes, burners, .etc.)
o Monitoring all technical purchasing requests and giving the technical recommendations on offers received
November 2011- June 2013 Technical sales & trade-marketing engineer- Egyptian Steel
o Analyzing the product (physically, chemically and mechanically)
o Revising all Certificates results received from all engineering laboratories
o Comparing the results of the plant's analysis with all laboratories results and all standards
o Following up on product's complains
o Taking samples from the site that where complained about and analyzing it comparing the results with the standard, then replying the client with result
o Making direct contact with plant's quality department to solve the issue
o Certify product in major construction projects and develop contracts with construction companies in all prim projects
o Performing technical presentations by explaining the plant process, standards we produce for consultants and contractors
o Instruct technical course for all new employees. (commercials, Engineers, planning, purchasing)
o Attending all exhibitions & conferences (local & international)
o Negotiating with purchasing engineers about the specifications needed for their projects
o Negotiating the technical offer and financial offer to construction companies and negotiating quantity and terms of payment facilities
o Marketing activities by attending trade shows, conferences and exhibitions our company participate in o Controlling, directing & activating all events promoting our product also introducing our latest technology used
o Controlling & activating exhibitions & conferences. (Local & international)
o Following up & assist campaigns (TV, Outdoors, activation)
o Preparing various company related documents (Brochures, company profile & technical presentations)
o Following up and modifying printing materials (Roll up, brochures, giveaways, booths, flyers)
o Controlling & activating developments projects of youth centers all over Egypt
o Controlling & activating all environmental events & conferences. (Local - international)
June 2010 - August 2011 Civil engineer in ( واحة عمر للمقاولات)
Site engineer responsible for construction plan & dealing with suppliers to achieve the projects according to timeline
o Member of the team responsible for creating, organizing & finalizing events & campaigns for local & multinational companies, reporting to commercial director
Events included:
o American university in Cairo Events
o Oriflamme events 2010 at hockey stadium & pyramids
o i2 events
o Port ghaleb opening event
o Golf Porto marina events 2008-2009
o Golf porto sokhna events 2008-2009
o Mercedes Benz events
o Ghabbour Auto events
o Mobinil events
2006-2008 Etisalat International for mobile (i2)
o An active member of marketing team, major: public relations, sponsorship, event
o An active member in creating, dealing, activating summer events & Ramadan campaigns including media, outdoors, sponsorships, road shows & all printing materials.
o Analyzing market and set targets regarding competitor market share.
o Doing marketing plan according to distribution of every model category.
o 2005 Training at Talaat Mostafa Company for constructions (Al Rabwa)
o 2006 Training at SIAC Company for constructions
o 2006-2007 Training at (واحة العمر للمقاولات)
Professional Courses
o Effective Communication skills Course.
o AutoCAD
o Sap 2000
Bachelor of Civil Engineering Faculty of Engineering, 6 October University. Date of Graduation: 2012 Graduation Project: Material & Repair - Project Managment