General Marketing Director
Rident Dental Centers
Total des années d'expérience :10 years, 1 Mois
Strategic Marketing Planning: Develop and implement comprehensive marketing strategies that align with the company's short-term and long-term goals. This involves conducting market research, competitor analysis, and customer insights to identify growth opportunities.
Budget Management: Create and manage the marketing budget, allocating resources effectively to various marketing channels and campaigns. Monitor expenses and optimize the budget for maximum return on investment (ROI).
Brand Management: Oversee the development and maintenance of the company's brand identity, ensuring consistency across all marketing materials, communications, and touchpoints. Protect and enhance the brand's reputation in the market.
Campaign Development and Execution: Lead the conceptualization, planning, and execution of marketing campaigns across different channels, such as digital advertising, social media, email marketing, content marketing, events, etc.
Team Leadership: Build and manage a high-performing marketing team, providing guidance, mentorship, and support to team members. Foster a collaborative and innovative work culture within the marketing department.
Sales Enablement: Work closely with the sales team to provide them with the necessary marketing materials, collateral, and tools to support their efforts in converting leads into customers.
Marketing Analytics and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives. Analyze data, track metrics, and present regular marketing performance reports to the executive team.
